Employees as brand ambassadors

•

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At Talent Connect Cathy Wilson and I spoke about Solvay's journey in engaging their employees as brand ambassadors, lessons learned and tips and steps to take to execute within your company and the ROI that could be achieved

We are a world leader
in the chemical industry
3
26000
Employees
119
Industrial
sites
Major R&I
centers
52
Countries
10,213
million of net
sales
1.783
million of
REBITDA
15
We are building a model of sustainable chemistry
to meet the challenges of society

Solvay
our product offering is adapted to demanding markets
26%
7%
ELECTRICAL
& ELECTRONICS
16%
INDUSTRIAL
APPLICATIONS
CONSUMER GOODS &
HEALTHCARE
12%
BUILDING &
CONSTRUCTION
18%
AUTOMOTIVE
& AERONAUTICS
10%
ENERGY &
ENVIRONMENT
11%
AGRO. FEED &
FOOD

North America
23% of net sales
3,450 employees
28 industrial sites
2 major R&I centers
Latin America
11% of net sales
3,050 employees
10 industrial sites
1 major R&I center
Europe
34% of net sales
13,500 employees
52 industrial sites
8 major R&I centers
Asia-Pacific
32% of net sales
6,000 employees
29 industrial sites
4 major R&I centers
Solvay
a balanced presence in all growth regions

innovation and pioneering spirit
a human and technological partnership
Solar Impulse
The first ever round-the-world flight

What we wanted to do…
Leverage LinkedIn as our global channel
drive targeted members
to our career pageincrease followers
through engaging content
getting our employees
as ambassadors

The steps we took
… one by one
10/06/2015
#TalentConnect
new
employer
branding
a single
company
page
regular
news
updates
merged
LinkedIn
members
ads
to target
audiences
Increase our presence

How we involved
our employees…
branding
training
for our recruiters
engaged
leadership
Business and HR
internal
communications
testimonials

41%
Employees
profiles updated
3X
over 2 years
11,657
Employees
members
2.9X
over 2 years
4%
Employees promoted
company-relevant
content
2X
LinkedIn average
90,461
Followers
5.7X
over 2 years
Our Results

What is next…
host events
to build awareness and excitement
engage employees
to share and post
…continue to build and leverage ambassadors

Tot 2016 verwacht het CBS in een aantal Engineering doelgroepen nu al knelpunten in de werving. Dus heeft u nu al het gevoel in dezelfde vijver te vissen dan wordt het tijd om aan uw Employer Brand te werken. Tips en trics om aan uw Employer Value Proposition en Employer Brand te werken. Ook wat praktische informatie m.b.t. content & engagement en uiteraard ook wat handvaten hoe u de ROI inzichtelijk kunt maken om als sparringspartner voor de business te functioneren.

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2. Employees as brand ambassadors Marlene de Koning Solutions Consultant, LinkedIn Cathy Wilson Head of Talent Acquisition, Solvay

3. We are a world leader in the chemical industry 3 26000 Employees 119 Industrial sites Major R&I centers 52 Countries 10,213 million of net sales 1.783 million of REBITDA 15 We are building a model of sustainable chemistry to meet the challenges of society

4. Solvay our product offering is adapted to demanding markets 26% 7% ELECTRICAL & ELECTRONICS 16% INDUSTRIAL APPLICATIONS CONSUMER GOODS & HEALTHCARE 12% BUILDING & CONSTRUCTION 18% AUTOMOTIVE & AERONAUTICS 10% ENERGY & ENVIRONMENT 11% AGRO. FEED & FOOD

5. North America 23% of net sales 3,450 employees 28 industrial sites 2 major R&I centers Latin America 11% of net sales 3,050 employees 10 industrial sites 1 major R&I center Europe 34% of net sales 13,500 employees 52 industrial sites 8 major R&I centers Asia-Pacific 32% of net sales 6,000 employees 29 industrial sites 4 major R&I centers Solvay a balanced presence in all growth regions

7. innovation and pioneering spirit a human and technological partnership Solar Impulse The first ever round-the-world flight

8. Why brand mattered merge 2 companies multiple company pages no effort to grow and engage a new employer brand to build

9. What we wanted to do… Leverage LinkedIn as our global channel drive targeted members to our career pageincrease followers through engaging content getting our employees as ambassadors

10. The steps we took … one by one 10/06/2015 #TalentConnect new employer branding a single company page regular news updates merged LinkedIn members ads to target audiences Increase our presence

11. How we involved our employees… branding training for our recruiters engaged leadership Business and HR internal communications testimonials

12. 41% Employees profiles updated 3X over 2 years 11,657 Employees members 2.9X over 2 years 4% Employees promoted company-relevant content 2X LinkedIn average 90,461 Followers 5.7X over 2 years Our Results

13. What is next… host events to build awareness and excitement engage employees to share and post …continue to build and leverage ambassadors

14. Questions?

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