SlideShare a Scribd company logo
1
Taking It To The Streets: !
How to Build Grassroots
Support for Digital!
The views expressed in this presentation are those of
the presenter, and not necessarily those of Apigee
Corporation or the presenter’s employer.
2
Agenda
3
1
 Introductions
2 
 What Is ‘Digital’ Anyway? 
3
 War Stories and Trade Secrets
4
 Sweet Smell of Success
5
 The Silver Bullet
6
 Questions
©2016 Apigee. All Rights Reserved.
4
Pierre Far
pierre@deliberatedigital.com
 Kay.Lummitsch@swisscom.com
Kay Lummitsch
@Delibdigital
 @lummitsch
What is ‘Digital’ Anyway?
5
©2016 Apigee. All Rights Reserved. 
pierre@deliberatedigital.com
 Kay.Lummitsch@swisscom.com
@Delibdigital
 @lummitsch
War Stories and Trade Secrets
6
©2016 Apigee. All Rights Reserved. 
pierre@deliberatedigital.com
 Kay.Lummitsch@swisscom.com
@Delibdigital
 @lummitsch
Sweet Smell of Success
7
©2016 Apigee. All Rights Reserved. 
pierre@deliberatedigital.com
 Kay.Lummitsch@swisscom.com
@Delibdigital
 @lummitsch
The Silver Bullet
8
©2016 Apigee. All Rights Reserved. 
pierre@deliberatedigital.com
 Kay.Lummitsch@swisscom.com
@Delibdigital
 @lummitsch
Questions
9
©2016 Apigee. All Rights Reserved. 
pierre@deliberatedigital.com
 Kay.Lummitsch@swisscom.com
@Delibdigital
 @lummitsch
10
Pierre Far
pierre@deliberatedigital.com
 Kay.Lummitsch@swisscom.com
Kay Lummitsch
@Delibdigital
 @lummitsch
Thank you

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