Amy Jo Martin: Humanization Leads to Social Monetization

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How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.

Page 1
© 2014 Marketo, Inc.
#amyjomartin
Attendees have a chance to
receive one of a dozen copies
of Amy’s bestseller
“Renegades Write the Rules.”
Join us on Twitter at #amyjomartin
Jason Miller
Sr. Manager
Content & Social
@LinkedIn Marketing
Solutions
Moderator

Page 2
© 2014 Marketo, Inc.
#amyjomartin
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• Twitter - #amyjomartin

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© 2014 Marketo, Inc.
#amyjomartin
Today’s Moderator
Jason Miller leads global content
and social initiatives for LinkedIn
Marketing Solutions helping
marketers understand how to use
LinkedIn to achieve their marketing
goals and deliver real ROI.
Previously he was the senior
manager of social media strategy at
Marketo and responsible for leading
the company's content and social
media efforts.

Page 5
© 2014 Marketo, Inc.
#amyjomartin
Today’s Presenter
Amy Jo Martin, author of New York
Times Bestseller Renegades Write
the Rules, founded Digital Royalty
five years ago to help companies,
celebrities, professional sports
leagues, teams and athletes build,
measure and monetize their digital
universe.
In addition, Digital Royalty provides
customized social media education
programs through Digital Royalty
University, which offers a
comprehensive curriculum blending
strategic and tactical training.

© Digital Royalty Inc. 2014
@AmyJoMartin

© Digital Royalty Inc. 2014
The “Project”

© Digital Royalty Inc. 2014
You’re invited to Vegas!

Digital Royalty empowers brands to be
human and inspire personal connections
to positively disrupt the world.

© Digital Royalty Inc. 2014
Social Communication impacts
every aspect of business

That’s not the way
we’ve always
done it.
What if it
doesn’t work?
That will take
too much time.
© Digital Royalty Inc. 2014

© Digital Royalty Inc. 2014
http://www.slideshare.net/DigitalRoyalty

© Digital Royalty Inc. 2014
www.DigitalRoyaltyUniversity.com
Use code:
humanize

© Digital Royalty Inc. 2014
www.DigitalRoyaltyUniversity.com
Promo Code:

Page 68
© 2014 Marketo, Inc.
#amyjomartin
Jason Miller
Sr. Manager
Content & Social
@Linkedin Marketing
Solutions
Moderator
Q&A
Attendees have a chance to
receive one of a dozen copies
of Amy’s bestseller
“Renegades Write the Rules.”
Join us on Twitter at #amyjomartin

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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application. In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics. Length: 30 minutes Session Overview ------------------------------------------- During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana: - What out-of-the-box solutions are available for real-time monitoring JMeter tests? - What are the benefits of integrating InfluxDB and Grafana into the load testing stack? - Which features are provided by Grafana? - Demonstration of InfluxDB and Grafana using a practice web application To view the webinar recording, go to: https://www.rttsweb.com/jmeter-integration-webinar

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1. Page 1 © 2014 Marketo, Inc. #amyjomartin Attendees have a chance to receive one of a dozen copies of Amy’s bestseller “Renegades Write the Rules.” Join us on Twitter at #amyjomartin Jason Miller Sr. Manager Content & Social @LinkedIn Marketing Solutions Moderator

2. Page 2 © 2014 Marketo, Inc. #amyjomartin Webinar Logistics • This Webinar is being recorded and you will receive a link to the recording • Ask Questions As We Go • Submit via Question Box • Group Chat • Twitter - #amyjomartin

4. Page 4 © 2014 Marketo, Inc. #amyjomartin Today’s Moderator Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts.

5. Page 5 © 2014 Marketo, Inc. #amyjomartin Today’s Presenter Amy Jo Martin, author of New York Times Bestseller Renegades Write the Rules, founded Digital Royalty five years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.

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22. Digital Royalty empowers brands to be human and inspire personal connections to positively disrupt the world.

23. logos < humans

24. humanization = innovation

26. Humanize Amplify Monetize

27. Humanize

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38. That’s not the way we’ve always done it. What if it doesn’t work? That will take too much time. © Digital Royalty Inc. 2014

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63. © Digital Royalty Inc. 2014 Types of Social Media Classes • Twitter, Facebook 101 • Personal Branding • Social for HR, Legal & Operations • Social Event Activation • Social Crisis Communications • Social Customer Service • Measurement and Monetization • Community Management • Converts employees to brand ambassadors • Emerging Mediums - Instagram/Pinterest

68. Page 68 © 2014 Marketo, Inc. #amyjomartin Jason Miller Sr. Manager Content & Social @Linkedin Marketing Solutions Moderator Q&A Attendees have a chance to receive one of a dozen copies of Amy’s bestseller “Renegades Write the Rules.” Join us on Twitter at #amyjomartin

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