13. "We've surpassed $2 million in revenue in terms of Dell Outlet sales, but we're also seeing that it's driving interest in new product as well. We're seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we're actually eclipsed $3 million in overall sales." Direct2Dell blog June 2009
20. The move is designed to increase customer interactivity and sales. A spokeswoman said: “We have many different ways of getting customer feedback but this is more instant and gives us another avenue of showing we are reacting to queries.” She said it forms part of Asda’s “drive for transparency”, and “is a move towards Asda’s customers shaping the business”. Retail Week 7 th August 2009
21.
22. The content forms the basis of a community of loyal users that return to the site. Screwfix receives 5.4% of its upstream traffic from Email services, over twice the industry average, implying that users are emailing tips and links to friends and colleagues. The community aspect also helps with site stickiness: last week, 13.8% of people went from Screwfix to competitor site, compared to 22.5% for the industry as a whole. Robin Goad Research Director, Hitwise UK. April 3 2008