Companies expect digital marketers to be product experts, to grow revenue, build brand love and launch creative innovations with limited budget, time and resources. How do you keep up with the speed of digital change while driving status-quo-breaking creative and results? Zeny Picone, Sr. Brand Marketing Manager, will pull from her experience working at New York’s best ad agencies and at Google and share strategies and helpful tactics to move fast and react with the market, create award-winning brand experiences, and most importantly, set your business up to drive meaningful impact. Key Takeaways • To avoid burnout, proactively plan for spontaneity. • Don’t overlook the little details—digital and offline—for engagement opportunities. • Go rogue and pilot your ideas. • Consult and listen to your user, constantly.

1. Strategies for every
Marketer to drive brand
breakthrough (while avoiding
personal burnout)
MASTER
CLASS
Zeny Picone
BRAND LEAD
GOOGLE
HONOLULU, HI ~ JULY 14 - 15, 2022
DIGIMARCONHAWAII.COM | #DigiMarConHawaii
DIGIMARCONPACIFIC.COM | #DigiMarConPacific

2. Aloha

6. Taking creative risks

7. 2009

8. Evolve with the times

9. You’ll make mistakes

12. Draw inspiration from the physical world
Draw inspiration from your users
Draw inspiration from other categories

13. Draw inspiration from the physical world
Draw inspiration from your users
Draw inspiration from other categories

15. 2014

23. Draw inspiration from the physical world
Draw inspiration from your users
Draw inspiration from other categories

25. Proprietary + Confidential

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Video - YouTube & Facebook
Milwaukee Indianapolis Louisville Oklahoma City

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31. Confidential and Proprietary

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#SmallThanks Parties for Small Biz Saturday

40. Draw inspiration from the physical world
Draw inspiration from your users
Draw inspiration from other categories

41. Proprietary + Confidential
1.4M+
#pingame posts on
Instagram and
growing daily
Disney has sustained a
succesful pin trading
culture that’s popular
among people of all
ages

42. Proprietary + Confidential
A small symbol of big contributions

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Reveal Pins at the Welcome Reception

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100+ attendees received a lanyard with their own unique pin

45. Proprietary + Confidential
Attendees mingled and traded pins throughout the night

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Businesses were excited to share their pins on social!

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Businesses were excited to share their pins on social!

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Proprietary + Confidential
I love our pin. Our
employees are going
to go crazy for them.
Daniel Meloy
“
”
Development Director, Thrive DC

49. Proprietary + Confidential
Proprietary + Confidential
How can we order
more of these?
Amy Worsham
“
”
Co-founder Janus Motorcycles

50. Proprietary + Confidential
Proprietary + Confidential
All. About. Those.
Pins.
Matt Salberg
“
”
Digital Marketer, Mpix

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Attendees continued to trade pins throughout the event

54. Risk taking should be a repetitive process

56. Still evolving with the times...

58. Mahalo