Content marketers possess a unique and highly valuable set of skills, so of course we focus on maximizing what we can earn when we apply them on behalf of our bosses or clients. But what if that focus blinds us to a much bigger opportunity? What if we’re wasting our skills on content production? If you’ve ever thought you’re leaving money on the table as a content marketer, join Andrea Fryrear, CEO and co-founder of a multi-million dollar content-led startup, as she shows you why making content for other people will never be as profitable (or as fun) as using it to create something for yourself. Drawing on her own career path from project manager to content strategist to accidental entrepreneur, Andrea will show you how to: • Diagnose and categorize your innate entrepreneurial drive • Distill your professional goals and frustrations into the right business model for you • Design a content-driven business that aligns with your unique needs, talents, and goals

1. KEYNOTE
Andrea Fryrear
PRESIDENT AND CO-FOUNDER
AGILESHERPAS
Million Dollar Content:
Maximize your earning potential by
creating for yourself instead of
producing for others
DENVER, CO ~ MAY 19 - 20, 2022
DIGIMARCONROCKYMOUNTAINS.COM | #DigiMarConRockyMountains

2. 1984 2006 201
9
15%
10%
5%
0%
Startup Slump
Pre-Covid America's
startup rate — the
share of newly formed
businesses — had been
declining for decades.

4. Super Content

5. Median gross revenue for
content entrepreneurs
with 4 or more years
experience = $100k
Working full time on a
content venture makes
you 7x more likely to be
able to support 1 person
Full Time Matters
6 figures, 4 years
Source: The Tilt Content Entrepreneur Benchmark Research

6. Content marketers have

7. Content marketing
Content marketing
generates over 3x as
many leads as outbound,
and costs 62% less
71% of B2B buyers
reviewed a blog post
while on their buying
journey
73% of consumers have
been impacted by a
brand's social media
presence during
purchase
Sources: Demand Metric, Demand Gen Report, Animoto

8. Can't I just

9. Just for

10. We're producing for others
instead of

12. Pick the destination,
chart the course, drive
the car, stop when you
want
Drive this car to the
chosen destination at the
right time and without
using too much gas
Build
Produce

13. Building: better, but
also

14. Content production is

15. Production alone
rarely

16. Get rid of your
all options

17. Not everyone is a

18. It's time to start

19. Diagnos
e
Distill Design

20. •
WHY do you want to work for yourself?
WHAT do you like and loathe right now?
WHAT kind of day do you want to have?

21. Flexibility and freedom = business owner
Speed to change = solopreneur, side hustle
Burning idea = entrepreneur

22. What's your content superpower?
Can you produce AND build (for a while)?
Build the map from here to where you
want to be

23. • Social reach over 1 million
• Monetizes via brand deals,
YouTube ads, affiliate links, and
ebooks
• 2 years to first dollar
• Quit her job when content became
10x her flight attendant salary

24. Alignment with an
employer's goals
allows Katie Grissum
to make content that
serves two brands
(and lots of pets).
One TikTok video
brought her 1 million
followers in just a few
days.

25. Legit > Quit
Model >
Money

26. Self-employment favors content creators
Creation needs its own space
Start how you mean to go on
Know yourself so you can serve yourself
Make smart, not easy, choices

27. Diagnose yourself:
AndreaFryrear.com/quiz

28. Don't produce for others.