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By :Jam Hassan
Website: http://www.jamhasan.com
Email: waytojamhassan@gmail.com
https://www.facebook.com/waytojam
Keyword
 Your SEO keywords are the key words and phrases in
your web content that make it possible for people to
find your site via search engines.
 E.g
 “Buy Laptop in Lahore “
 “Women Education in Pakistan “
etc
 developing a list of keywords is one of the first and
most important steps in any search engine
optimization
Keyword
 you need to know how people are looking for the
 products
 services
 information
that you offer, in order to make it easy for them to find
you—
 otherwise, they'll land on one of the many other pages
in the Google results. Implementing keyword SEO will
help your site rank above your competitors.
Keyword
 keywords are foundational for all your other SEO
efforts.
 it's well worth the time and investment to ensure your
SEO keywords are highly relevant to your audience .
Keyword
 keywords are foundational for all your other SEO
efforts.
 it's well worth the time and investment to ensure your
SEO keywords are highly relevant to your audience .
How to Find Good keywords ?
 Ask yourself.
 Search for the term/phrase in the major engines
 Try Suggestions tools
 Inquire your Customers that what did they type while
Searching you .( Different websites use web forms to
collect info that how did you find about them .)
 Competitors Websites
Types of keywords
 Short Keyword
e.g “ Buy Pizza “ Tea , Green Tea etc .
 Long tail Keywords
Buy Quality Green Tea , Buy organic green tea , where to
buy organic green tea in Sharjah , buy pizza in karachi
clifton bay area .
The customer journey
 It’s worth thinking about the different approaches potential
customers take when searching.
 It’s likely that customers will pass through the following
stages on their journey from research to brand loyalty.
 1. Research
 2. Consideration
 3. Purchase
 4. Loyalty
 Long tail conversion is 70%
 Short keywords get 30 % of the Conversions
Keyword Tools & Resources
 Google AdWords Keyword Planner Tool
 Google Trends
 Google webmasters Search quarries
 Ubbersuggest (https://ubersuggest.io/ )
 SEO book Keyword Tools.
 http://tools.seobook.com/keyword-tools/seobook/
 SEMRUS.com
Google Keyword Planner
1. you’ll need to have a Google Adwords account. If you
don’t have one already, you can set one up a Free
account
2. Next, login to your Google Adwords account. Click
on “Tools and Analysis” from the green toolbar and
choose “Keyword Planner”:
3. You’ll be presented with four different tools within
the Google Keyword Planner (under “What would
you like to do?”):

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What is Keyword Research & How to Do it ?

  • 1. By :Jam Hassan Website: http://www.jamhasan.com Email: waytojamhassan@gmail.com https://www.facebook.com/waytojam
  • 2.
  • 3. Keyword  Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.  E.g  “Buy Laptop in Lahore “  “Women Education in Pakistan “ etc  developing a list of keywords is one of the first and most important steps in any search engine optimization
  • 4. Keyword  you need to know how people are looking for the  products  services  information that you offer, in order to make it easy for them to find you—  otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
  • 5. Keyword  keywords are foundational for all your other SEO efforts.  it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience .
  • 6. Keyword  keywords are foundational for all your other SEO efforts.  it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience .
  • 7. How to Find Good keywords ?  Ask yourself.  Search for the term/phrase in the major engines  Try Suggestions tools  Inquire your Customers that what did they type while Searching you .( Different websites use web forms to collect info that how did you find about them .)  Competitors Websites
  • 8. Types of keywords  Short Keyword e.g “ Buy Pizza “ Tea , Green Tea etc .  Long tail Keywords Buy Quality Green Tea , Buy organic green tea , where to buy organic green tea in Sharjah , buy pizza in karachi clifton bay area .
  • 9. The customer journey  It’s worth thinking about the different approaches potential customers take when searching.  It’s likely that customers will pass through the following stages on their journey from research to brand loyalty.  1. Research  2. Consideration  3. Purchase  4. Loyalty
  • 10.
  • 11.
  • 12.  Long tail conversion is 70%  Short keywords get 30 % of the Conversions
  • 13. Keyword Tools & Resources  Google AdWords Keyword Planner Tool  Google Trends  Google webmasters Search quarries  Ubbersuggest (https://ubersuggest.io/ )  SEO book Keyword Tools.  http://tools.seobook.com/keyword-tools/seobook/  SEMRUS.com
  • 14.
  • 15.
  • 16. Google Keyword Planner 1. you’ll need to have a Google Adwords account. If you don’t have one already, you can set one up a Free account 2. Next, login to your Google Adwords account. Click on “Tools and Analysis” from the green toolbar and choose “Keyword Planner”: 3. You’ll be presented with four different tools within the Google Keyword Planner (under “What would you like to do?”):