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Build & Track an Amazing End to End Candidate Experience

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n addition to his job as head of employer brand at software giant CA technologies, Craig Fisher also consults with other major organizations such as GM, HSBC, Microsoft, and many more. He will show you best practices from around the world to build and document an amazing candidate experience to help gain rabid fans of your company's employer brand, culture, and people. He'll show you how you can quickly humanize your company's employer brand, by sharing your culture through your people and shrink time to fill and cost per hire. This isn't just mile high level information. This is real strategy, tools, and hacks that you can implement today.

Published in: Recruiting & HR
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Build & Track an Amazing End to End Candidate Experience

  1. 1. RECRUIT DC 2017 Craig Fisher Head of Employer Brand, CA Technologies Head of Global Marketing, Allegis Global Solutions @fishdogs How to build an amazing end-to-end candidate experience Part 1
  2. 2. Empathy Map @fishdogs
  3. 3. Your Code / Your vision / Your you @fishdogs
  4. 4. @fishdogs
  5. 5. @fishdogs
  6. 6. @fishdogs
  7. 7. @fishdogs
  8. 8. Talent Assessors @fishdogs
  9. 9. Connecting with potential candidates in their online communities Campaigns • Bring What You Bring • Day in the #LifeAtCA • Veterans at CA • Pet Benefits • Geek Pride Day • Employee Appreciation Week • Black History in Tech
  10. 10. Enriching internal employer branding Campaigns • Backpack cards • Baby Bundle cards • Pet Bundle cards • Exit Interview cards • DNA Interview Guide • BWYB Posters WELCOME, BABY! We’vegot you covered. Sharing picson social? Tag #LifeAtCA! Baby Bundle Postcard - Americas.indd 1 8/23/16 12:05 PM WELCOME! Sharing fun work pics on social? Tag #LifeAtCA We’resogladyou’rehere! Enjoyyour newworkgear. facebook.com/ catechnologiescareers @CA_Careers @LifeAtCA linkedin.com/ company/ca-technologies BackpackPostcard-Americas.indd17/29/162:29PM Version 1 TA-GUI-GLOB-107 DNAFIT InterviewGuide Howwedobusinesseveryday. HELLO, NEWFRIEND Welcometo thefamily! Sharing picson social? Tag #LifeAtCA PetBundlePostcard.indd17/22/1612:12AM
  11. 11. IFTTT.com
  12. 12. Template 4, Managers / Boomerangs Hello! Best wishes on the next phase of your career. I appreciate your service to this team and to CA Technologies and know great things are in store for you. When you get settled into your next adventure, grab a cup of coffee on me and give me a call to catch up. Sincerely, Your Manager (Include Starbucks Gift Card) Employee Exit
  13. 13. 5:1 Gives To Asks
  14. 14. Creating a more robust candidate experience Landing Pages • Launched and promoted 6 major landing pages • These 6 pages alone resulted in over 20,000 job searches • Otto Berkes gave praise to the Accelerator page – “This is great! I think it puts us into a very different (and good) light that will help attract the talent we need.” 231345 7374 740 317 927 Landing Pages Unique Page Views Accelerator Vancouver Rally is now CA Digital Sales Product Managers Candidate Toolkit
  15. 15. 0 100000 200000 300000 400000 500000 600000 Jan Feb Mar Ap May Jun Jul Aug Sep Oct Nov Dec Impressions 0 100000 200000 300000 400000 500000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Reach 0 5000 10000 15000 20000 25000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Engagement 0 5000 10000 15000 20000 25000 30000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Likes Actual Goal
  16. 16. 0 1000 2000 3000 4000 5000 Jan Feb Mar Ap May Jun Jul Aug Sep Oct Nov Dec Engagement 0 50000 100000 150000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Impressions 0 1000 2000 3000 4000 5000 6000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Followers Actual Goal
  17. 17. 0 500 1000 1500 Jan Feb Mar Ap May Jun Jul Aug Sep Oct Nov Dec Engagement 0 1000 2000 3000 4000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Followers Actual Goal
  18. 18. 0 10000 20000 30000 40000 50000 60000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Facebook/Twitter Audience Growth CA Technologies Microsoft Salesforce Intel Oracle Cisco SAP *Audience sizes adjusted to correct for employment volume variations. CiscoCareers launchesSnapchat 132% 104% 107% 130% 99% 175% 139%
  19. 19. October 2016 Impact • 317 quizzes taken • 105 per day average • 18 per hour average • 6 per booth attendant, per hour average • “Greengineer” result = 48% • This is the automatic result for anyone entering that they are a current student or recent grad Accelerator Agent Agile Ace API Allstar App Artist Application Performance Guru Mainframe Maven Security Sensei The Greenginer Incomplete
  20. 20. Candidate Experience and Artificial Intelligence Craig Fisher | Head of Marketing @Fishdogs Part 2
  21. 21. 23 of companies believe AI and robotics will be “fully implemented” in their company within 5 yrs 38%
  22. 22. 24 OLIVIA BY RECRUITING.AI
  23. 23. 25 OLIVIA BY RECRUITING.AI
  24. 24. 26 Marketing Personalization
  25. 25. 27
  26. 26. 28 Solutions
  27. 27. 29
  28. 28. 30
  29. 29. 31
  30. 30. 32 What Facebook Knows…
  31. 31. 33 How comfortable are job candidates with AI? How comfortable are you with interacting with artificial intelligence apps to answer initial interview questions? Extremely comfortable 47 21.17% Fairly comfortable 81 36.49% Uneasy 52 23.42% Extremely uneasy 42 18.92% How comfortable are you with interacting with artificial intelligence apps to do a skills assessment? Extremely comfortable 56 25.23% Fairly comfortable 79 35.59% Uneasy 42 18.92% Extremely uneasy 45 20.27% How comfortable are you with interacting with artificial intelligence apps to schedule interviews and help you prepare? Extremely comfortable 65 29.28% Fairly comfortable 82 36.94% Uneasy 37 16.67% Extremely uneasy 39 17.57%
  32. 32. 34 BE HUMAN
  33. 33. Thank you! 35 CONTACT INFORMATION: Craig Fisher Head of Marketing, Allegis Global Solutions Craig@Fishdogs.com
  34. 34. CONTACT INFORMATION: Craig Fisher Head of Employer Brand, CA Technologies Head of Marketing, Allegis Glogal Solutions Mobile: +1 214-394-099 Craig@Fishdogs.com

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