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Martyn Reding - Connecting the Dots

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Presented at UX Brighton 2019, 1st November 2019

Published in: Design
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Martyn Reding - Connecting the Dots

  1. 1. Connecting the dots Martyn Reding UX Brighton | Nov 2019
  2. 2. Connecting the dots Martyn Reding UX Brighton | Nov 2019
  3. 3. You can't connect the dots looking forward; you can only connect them looking backwards Steve Jobs
  4. 4. 1830 2019 UX in the grand scheme of design history Book design Interior design 1950 Software design 1970 Industrial design 1858 UX design 2003
  5. 5. Marketing? Technology? Digital? Operations? UX in businesses
  6. 6. We’re still young
  7. 7. We’re not the first
  8. 8. 1. DesignOps 2. UX Research 3. UX Writing 4. Design systems Current topics in UXD
  9. 9. Creating design and research teams that scale, requires to be paid to tools, systems and the operations of a team. DesignOps
  10. 10. Unimark 1966 DesignOps
  11. 11. DesignOpsStudio Manager
  12. 12. ManagementStudio Manager DesignOps
  13. 13. Putting design teams and stakeholders in touch with users’ behaviour via qual and quant research techniques. UX Research
  14. 14. David Ogilvy 1952 UX Research
  15. 15. Motivational scientists UX Research
  16. 16. Creative Strategists Motivational scientists UX Research
  17. 17. Recognise that a UI is delivering information to users. If you don’t understand the content you’re working with, you won’t understand the ux. UX Writing
  18. 18. Bill Bernbach 1949 UX Writing
  19. 19. Art + copy UX Writing
  20. 20. Creative teamsArt + copy UX Writing
  21. 21. Collating pattern libraries for design decisions and creating systems for scaling those libraries. Design systems
  22. 22. Gerald Barney 1965 Design systems
  23. 23. Identity manual Design systems
  24. 24. Brand platforms Identity manual Design systems
  25. 25. Management Strategy Creative teams Platforms DesignOps UX Research UX Writing Design systems Current topics in UXD
  26. 26. Others Urban design Industrial design Architecture Car design Immersive research Dog fooding Ethical design Storyboarding
  27. 27. Recommended reading
  28. 28. We look at the present through a rear view mirror. We march backwards into the future. Marshall McLuhan
  29. 29. thanks

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