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Fishbowl artefacts
16 November 2016
© BSG. All rights reserved
Topic 1 take-outs
Enhancing customer value using big data and actionable insights
Presented by Dr Julia Keddie and Goran Dragosavac
BSG’s associate principal consultant Goran Dragosavac
BSG’s head of analytics Dr Julia Keddie
Data projects need to be driven from the
business level and business executives
need to take ownership, as it’s their data
being worked with.
BSG finds that big data is often
misunderstood and senior executives need
to be leveraged and educated on the value
of big data analysis.
Organisations need to decide, upfront, who
is going to drive the data science capability
and what form it should take and where it
needs to reside in the business.
© BSG. All rights reserved CONSULTING | TECHNOLOGY
Key take-outs: Topic 1
© BSG. All rights reserved
Topic 2 take-outs
Driving innovation through customer insights
Presented by Jason Suttie
RMB’s head of engineering Jason Suttie
Organisations need to be able to adapt
quickly to changes in market demand and
embrace disruptive opportunities. New ideas
must be practical and relevant to the market
and attractive to the organisation’s
customers.
© BSG. All rights reserved CONSULTING | TECHNOLOGY
Metrics and measurements can inform
this decision and show you the road to
success. The underlying reasons
behind customer problems need to be
unpacked and resolved.
Key take-outs: Topic 2
Thank you for joining us!
Keep the conversation going

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The Influence of Marketing Strategy and Market Competition on Business Perfor...
 

Fishbowl artefacts: Fast Fish Forum, 16 November 2016, held at BSG

  • 2. © BSG. All rights reserved
  • 3. Topic 1 take-outs Enhancing customer value using big data and actionable insights Presented by Dr Julia Keddie and Goran Dragosavac
  • 4. BSG’s associate principal consultant Goran Dragosavac
  • 5. BSG’s head of analytics Dr Julia Keddie
  • 6. Data projects need to be driven from the business level and business executives need to take ownership, as it’s their data being worked with. BSG finds that big data is often misunderstood and senior executives need to be leveraged and educated on the value of big data analysis. Organisations need to decide, upfront, who is going to drive the data science capability and what form it should take and where it needs to reside in the business. © BSG. All rights reserved CONSULTING | TECHNOLOGY Key take-outs: Topic 1
  • 7. © BSG. All rights reserved
  • 8. Topic 2 take-outs Driving innovation through customer insights Presented by Jason Suttie
  • 9. RMB’s head of engineering Jason Suttie
  • 10. Organisations need to be able to adapt quickly to changes in market demand and embrace disruptive opportunities. New ideas must be practical and relevant to the market and attractive to the organisation’s customers. © BSG. All rights reserved CONSULTING | TECHNOLOGY Metrics and measurements can inform this decision and show you the road to success. The underlying reasons behind customer problems need to be unpacked and resolved. Key take-outs: Topic 2
  • 11. Thank you for joining us! Keep the conversation going