The Catalyst Group (TCG) is a global consultancy established nearly 30 years ago serving process industries. TCG provides strategic planning and connects process technology developments to market opportunities through a global network of over 100 scientific and commercial experts. TCG delivers value to clients through private consulting projects and multi-client programs and studies. TCG's experience, client list of top industrial leaders, and unique ability to integrate technology and business sets it apart from competitors.

1. Comprehensive Assessment
Deep
Knowledge
Global Impact
TCG at a Glance
2012
P.O. Box 637  Spring House, PA 19477 USA  Tel: (215) 628-4447  Fax: (215) 628-2267  www.catalystgrp.com

2. Who is The Catalyst Group?
• A Global Consultancy established more nearly 30 years ago which serves a diverse
spectrum of process industries.
– Refining, Chemicals, Material Science, Plastics, Specialties, Pharmaceuticals, Environmental, Catalyst
Manufacturers, EPCs and Investment bankers
• We are a Global Technology-Driven Strategic Planning Resource who serves our clients in two
ways: via client directed projects (TCG Private Consulting) and via various programs and studies
(TCGR).
• Unique Competencies:
– Our Network: Global network of 100+ scientific & commercial leaders which is unmatched
in our industry
– Our Experience: Our longevity in consulting & repeat client business is a testament to the
value TCG provides
– Our Approach: Our unique ability to connect process technology developments and market
opportunities
• Client-centric and highly interactive style
• Client list includes top global industrial leaders
Our Longevity in Consulting & Repeat Client Business is a Testament to the Value TCG Provides
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3. A Structure for Success: TCGs Unique
Methodology…
• Global professional organization of 100+ people, 12 full time employees,
65+ in extensive field network. Virtual company.
• Client-centric approach and highly interactive style
• A highly specialized global network of “Dialog Consultants”
– Since TCG’s formation in 1982, the concept of a virtual subcontracted technical organization to provide
consulting services was a founding principal.
– The best expertise for each specific customer problem in a cost-effective manner on a worldwide basis
– Experienced consultants with many years of industrial proactive and real-world “know how”
– Provides one of the strongest field intelligence technology networks of any consultancy, continually feeding
HQ with information
• Providing Global Support, Flexibility to adapt to specific client needs while being highly
Focused on the project scope and deliverables
• Numerous collaborations with Universities and National Laboratories
• Strong client collaborations to innovation centers as clients
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4. Services Offered
Our Consultancy routinely provides the following to its clients:
 Helping Clients Understand the Market Drivers and Technology Developments
 Business Planning & Strategy
 5 year Strategic Plans
 Competitor Benchmarking
 Geographical Specific Market Analysis and Entry Strategy
 Technology/Business Integration
 Market Entry & Benchmarking
 Process/Product Development
 Economic Benchmarking
 IP Portfolio Evaluations
 Leading Edge Catalyst/Process Knowledge
 Identify Emerging Technical & Commercial Opportunities
 Mergers and Acquisitions
 Target Identification, Evaluation and Strategic Fit
 Due Diligence
– Technology Divestiture Analysis and Path Forward
Our core work is typically a blend of technology impact, process economics, and market and
business strategic analyses.
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5. TCG - The Catalyst Group
Clyde F. Payn, CEO
Client-directed Projects Programs/Studies
TCG - The Catalyst Group TCGR - The Catalyst Group Resources
Brittany McGinley, VP John J. Murphy, President
Mergers & Technical Programs
Acquisitions (CAP, CO2CC)
Competitive Assessment
The Catalyst Review
and Positioning
Technology
Multi-Client Studies
Development
IP Development & Conferences
Evaluation
DIALOG GROUP (Global Virtual Organization) – Top Business & Scientific Leaders
(150+ People)
COLLABORATIONS AND PARTNERSHIPS
5 (Universities, Institutes, etc.)

6. Client Focused Business….
% of Business
TCG TCGR
40%
60%
• Clients obtain high value from single client projects
• Multi-client programs deliver value across industry group.
• Multi-client programs lead to single client projects.
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7. TCG’s Value Proposition …
– > 130 projects for over 60 Business Strategy
different companies Focused
– ~ 25 projects/yr Project
Connect technology
Technology & Market Knowledge developments & market
drivers
Market Knowledge & Analysis
Market Information – Facts + Basic Trends
Market Facts
TCG Provides More Than Market Data & Information
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8. Why we are different
TCG stands out amongst its peers:
 Our consulting teams pair the best technical and business minds in a cohesive
unit to deliver the best technical information & commercial application
understanding
 We readily purchase the best available market data for our clients and focus on
analyzing & assessing the data’s implications for your business and providing
a sound strategy for your growth.
 Our network is unparalleled offering our clients the best expertise and contacts
available to both create sound strategic assessments and needed synergistic
relationships.
TCG Works With Clients Worldwide to Develop Technology-Driven Business Strategies &
Value Added Solutions to new opportunities
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9. Dialog Group: Diverse Backgrounds
Skill Sets by Vocation
6%
6%
Industrial
Academic
29% Governmental
59% Industrial Active
Our experts come from largely an industrial background (~65%); with experts from academia and
government organizations complementing the mix.
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10. Dialog Group: Unparalleled Experience…
% of Advanced Degrees
Other
25%
•The experience of our experts is
Ph.D unmatched.
75%
•Over 75% of our experts hold PhD’s in
their fields (many of the others have
Ph.D Other advanced masters degrees - MBAs or
MSC)
Years of Experience •Over 90% of our experts have 30+ years
5% of experience in the field, with 42%
5%
having 40+ years of experience.
40%
30%
20%
20-24 25-29 30-34 35-39 40+
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11. Dialog Group: Proven Industrial Success….
Position at Dialog Program Entry
2%
Executive 26%
(CEO, CTO, CSO, COO)
Senior Management (VP or
SVP)
2%
Middle Management (Group
Leaders, BU
Leaders, Directors, etc) 70%
Roughly 30% of our experts come from the executive suite and have reached at least
Middle Level Management (Group Leaders, Directors, etc).
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12. Our Global Reach
 TCG is proud to operate on a global basis, with some of the best talent the globe has to offer.
 On average over 60% of our work is internationally based (client, or project based)
 Consultants in developed & emerging economies including Middle East, Russia, India, China, SE
Asia, Brazil & Eastern Europe.
 China
 TCG has been operating in China for over 15 years
 Locally based Chinese Consultants
 Domestic & International clientele
 Partnership with China National Chemical Information Centre (CNCIC) - national information
collection, research and service institution of China chemical industry
TCGs global network allows for unparalleled local access & knowledge
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13. c c
The Catalyst Group Resources (TCGR): TCG’s “Resource” for Ongoing
Monitoring of Technical and Commercial Developments…
TCGR delivers its value-added services via:
 Membership programs
– Catalytic Advances Program (CAP)
– The CO2 Capture & Conversion (CO2CC) Program
 Multi-Client Studies
– Intelligence Report: Business Shifts in the Global Catalytic Process Industries, 2009-2015 (completed in May
2010)
– Efficiency Gains Through Catalyst and Process Technology Advancements (3-part series completed September
2009, November 2009 and January 2010)
– The Integration of Biofuels “Inside the Refinery Gate”: Implementation, Logistics and Strategies (Feb. 2009)
– A Strategic Assessment of the Commercial and Technical Progress in International Oil Sands and Heavy Oil
Upgrading (Jan. 2008)
– Syngas Production and Conversion to Products – Vol.1 and 2 (Mar. & Apr. 2007)
– Biomass Conversion to Biofuels and Biochemicals (Dec. 2006)
– Alternative Energy and Fuels Technology – Vol. 1 and 2 (Aug. & Sept. 2005)
– Gas- to-Liquids: A Strategic Assessment of the Technologies, Markets and Competitive Landscape (Oct.2004)
– Integrated Catalyst and Process Technologies for Value-added Polyolefins (Oct. 2003)
● Publications
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– The Catalyst Review

14. Partial Client List
Eastman Chemicals Mitsui Petrochemical
Advanced Elastomer Systems Eka Chemie, Eka AB N.I.C.E
Air Products & Chemicals ENI Group Nova Chemicals
Albemarle/Akzo Nobel Evonik/Degussa OM Group
Alcoa ExxonMobil Pennzoil Products
Arkema GenCorp Petroleos de Venezuela SA
Asahi Chemical General Electric Petronas
AtoFina Georgia Pacific Chemicals Reliance Industries Ltd.
BASF SE/ Engelhard Goodyear Repsol
B.F. Goodrich Great Lakes Chemical Rhodia
BP International Honeywell/UOP LLC Sasol
Braskem IFP/Axens Saudi Aramco
Calgon Carbon Idemitsu Petrochemicals Saudi Arabian Ind. (SABIC)
ChevronTexaco Indesca Shell International/Shell Global Solutions
Clariant (Süd-Chemie) Indian Oil Solvay
Condea Chemie Gmbh Intevep SA Venezuela Sumitomo Chemical
ConocoPhillips Johnson Matthey Inc. Sun Company
CP Chem Kellog Brown & Root TOSOH Corporation
Criterion Catalyst LP Kyung In Energy Ltd. Total
Crompton Corp. Lanxess/Bayer Univation Technologies
Daelim Lubrizol UOP
Dow Chemical Company Lummus Global/CB&I Westvaco
DSM LyondellBasell W.R. Grace & Company
DuPont Company Merichem Yukong
Mitsubishi Chemical
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15. TCG – Expands Business Development
Bandwidth
• Boutique enterprise
– Unique technology and market integration skills
– Customized single client projects
– Excellent contacts with all players – large, small, academia
– ~ 25 single client projects/year
• Flexible Business Model
– Project specific model – opportunity development
– Client specific model
• Internal Resource extension
• On-demand consulting with easy transition
• Easy budgeting and project flexibility
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16. Summary
• The Catalyst Group’s experience and network for providing support to the chemical,
refining, natural gas and associated process industries is unmatched.
• Reference list of customers and testimonials are the leaders in this market space.
• Ability to connect technology developments and to the market opportunity is a very
strong and unique competence.
• Information and knowledge provided is focused on creating business development and
growth opportunities for our clients.
• The Catalyst Group is continually innovating to provide the best service and creating
value for its customers – new programs, new topical studies, & individual project
specific programs.
P.O. Box 637  Spring House, PA 19477 USA  Tel: (215) 628-4447  Fax: (215) 628-2267  www.catalystgrp.com
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