This document advertises an upcoming conference on business strategy in Saudi Arabia from November 16-20, 2013 in Riyadh. The conference will feature international experts like Dr. Robert Kaplan and Costas Markides providing keynote speeches and workshops on topics such as the balanced scorecard, strategic alignment, and business innovation. It will also include panels of CEOs from major Saudi companies and new sessions on change management, human capital, and risk management. The goal is to help Saudi businesses develop strategies for sustained competitive advantage. The document provides an agenda, registration details, and speaker bios.

1. Leading Business
Strategy And
Innovation Thinkers
Balanced Scorecard: Concept, Development And Deployment
From Key Performance And Risk Indicators To Predictive Analytics
Building A Successful Office Of Strategy Management
Strategic Alignment – How To Align Operations To The Overall Strategy
Enterprise Risk Management
Business War Gaming: Stress Testing Your Strategy
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com www.iirme.com/strategyleaderssaudi
TOP international GURU sessions from Dr Robert Kaplan
and Costas Markides
LEADERS LIVE: CEO Panel - direct insights from the
Kingdom’s business leaders
BACK BY POPULAR DEMAND: Dr Kaplan’s Famous
Masterclass
NEW Focus on Change Management – achieve
successful business transformation
NEW Market Insights – how local and global economics
will impact your business
MORE Audience Participation – interactive group
discussions and exercises
NEW Special Focus – Human Capital, Competitive
Intelligence, Risk Management
NEW Balanced Scorecard case studies from the
Kingdom’s own practitioners
NEW hands-on in-depth topic focused workshops
Positioning Saudi Arabian Businesses For Sustained Competitive Advantage
Addressing top-of-mind priorities for the Kingdom’s most respected and
forward thinking businesses and organisations
Super Early Bird
Book By
28 August 2013
and SAVE US$ 1,998!
BRAND NEW FEATURES
Please þ the session/s you wish to attend:
DELEGATE DETAILS
First Name: Surname:
Job Title:
Company:
Address:
Postal Code: Country: City:
Tel: Mobile: Fax:
Email:
PAYMENTS
A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must
be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.
CANCELLATION
If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more
than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations
cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.
AVOID VISA DELAYS – BOOK NOW
All registrations are subject to acceptance by IIR which will be confirmed to you in writing.
Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue
and/or speakers or topics.
Strategy Leaders Saudi Arabia
Book before 28
August 2013
Book between 29
August and
9 October 2013
Book After
10 October 2013
5 Days Strategy Leaders & 2 Workshops $4,699 $4,999 $5,199
4 Days Strategy Leaders & 1 Workshop $4,099 $4,399 $4,599
3 Days Strategy Leaders Only $3,299 $3,599 $3,899
2 Days 2 Workshops Only $2,099 $2,199 $2,399
1 Days 1 Workshop Only $1,199 $1,299 $1,399
Conference fees include documentation,
luncheon and refreshments. Delegates who
attend all sessions will receive an Electronic
Certificate of Attendance.
All registrations are subject to our terms
and conditions which are available
at www.iirme.com/terms. Please
read them as they include important
information. By submitting your
registration you agree to be bound by the
terms and conditions in full.
CALL: +971 4 335 2483
E-MAIL: a.watts@iirme.com
GROUP DISCOUNTS
AVAILABLE
OJ
AZ3023
ACCOMMODATION DETAILS
We highly recommend you secure your room reservation at the earliest to avoid last minute
inconvenience. You can contact the IIR Hospitality Desk for assistance on:
Tel: +971 4 407 2693
Fax: +971 4 407 2517
Email: hospitality@iirme.com
© Copyright I.I.R. HOLDINGS B.V.strategy leadersBU303IK/VH
Five Easy Ways To Register
+971 4 335 2437 +971 4 335 2438
register@iirme.com IIR Holdings Ltd.
P.O Box 9428, Dubai, UAE
www.iirme.com/strategyleaderssaudi
16-November 2013 17 - 19 November 2013 20-November 2013
 Workshop A
 Workshop B
 Workshop C
 Strategy Leaders Saudi Arabia
 Workshop D
 Workshop E
 Workshop F
16 – 20 November 2013 | Riyadh | KSA16 – 20 November 2013 | Riyadh | KSA
A
B
C
D
E
F
AssociateSponsorsSilver PartnerSupporting Sponsor Strategic Partner
Pre and Post Event Workshops 16 and 20 November 2013PLUS
Local Insights from within the Kingdom
 Abunayyan Holding Company  Al Majdouie Group  Al Rajhi Takaful
 Al-Yaum Media House  ARASCO  Banque Saudi Fransi
 Jadwa Investment  Mobily  Ministry of Commerce and Industry
 National Medical CARE Company  Red Sea Housing Services
 Saudi Electricity Company  Saudi Hollandi Bank
 Saudi Telecom Company  TASNEE  Zamil Group and more…
Media Partners Event Partners Organised By
To register contact Tel: +971 4 407 2791 Fax: +971 4 3352718 E: farha.arif@iirme.com

2. Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi2
08.30 GURU SESSION
Winning With Strategic Innovation
Costas Markides, Professor of Strategy and Entrepreneurship, London Business School, UK
The goal of every company should be strategic innovation—that is, finding ways to play the
game in a totally different way from its competitors. Strategic innovation has the potential
to take small companies and elevate them to industry leadership status. And it can allow
newcomers to take established industry leaders and destroy them in a short period of
time. It sounds wonderful but it’s also very difficult to achieve. How exactly can a company
develop such a differentiated strategy? And how can it implement it successfully?
Behind every successful strategy, there are a few simple but fundamental principles.
Strategy is all about making difficult choices of what to do and, more importantly, what not
to do. These choices are about three things: Who shall we target as customers; What shall
we offer these customers; and How can we play the game in this industry. These are not
easy choices to make but a company needs to make them. Simple as this may sound, the
worst strategic mistake that we see in practice is company after company failing to make
these choices.
These choices must be creative enough to allow a firm to differentiate itself from its
competitors. A strategy that lacks creativity is useless. Your goal must be to analyse the
market and then identify a unique position for your company. You will achieve uniqueness
by: (a) targeting different customers from those that other competitors target; (b) offering
products and services that are substantially different from those of competitors; and (c)
delivering value to the customer in a different way.
Even the best of strategies will fail unless they are supported by the appropriate
organisation environment. This consists of the incentives, the structures and processes
and the culture that the organisation puts in place.
Strategy must not only be communicated to everybody in a company but more
importantly, it must be “sold” to people so as to win their emotional commitment towards
this strategy.
Strategy must remain flexible enough so as to adjust to the never-ending changes in the
outside environment. Flexibility cannot be dictated—it must become part of the fabric of
the organisation.
Professor Markides will first use practical examples and interactive exercises to highlight
each principle. After making these points, he will explore how to develop and implement
such a differentiated strategy.
07.30 Registration And Morning Coffee
08.15 Opening Remarks From The Chairman
Edy Abou Chakra, Partner, ADDIMA Consulting, UK, KSA and Lebanon
What People Say About Costas Markides:
“ Costas Markides was truly inspiring! … He
focused on the little changes that we can
easily and effectively make rather than big
picture and hypothetical changes.”
“ Very, very interesting to hear Markides’
thoughts on how to make a team effort a
success and how to promote innovation in
our companies. He gave us lots of ideas to
think about.”
Costas Markides is Professor of Strategy and
Entrepreneurship and holds the Robert P. Bauman
Chair of Strategic Leadership at the London Business
School. A native of Cyprus, he received his BA and
MA in Economics from Boston University, and his
MBA and DBA from the Harvard Business School.
He serves on the Editorial Boards of several leading
academic journals and was a participant at the World
Economic Forum in Davos during 1999-2003 and in
2012-2013.
Costas’s expertise lies in diversification, strategic
innovation, business model innovation and
international acquisitions. He is a firm proponent of
continual corporate innovation in both challenging
and prosperous times. His own research has been
published in the world’s top academic journals and
has formed the basis for a series of best-selling
strategy books.
All the Right Moves: A Guide to Crafting
Breakthrough Strategy was published by Harvard
Business School Press in 2000. It was shortlisted for
the Igor Ansoff Strategic Management Award in 2000
as the best strategy book of the past two years.
His next book (with Paul Geroski) entitled Fast
Second: How Smart Companies Bypass Radical
Innovation To Enter and Dominate New Markets
was on the shortlist for the Financial Times Goldman
Sachs Management Book of the Year in 2005.
His latest book, Game-Changing Strategies: How To
Create New Market Space In Established Industries
By Breaking The Rules was published in 2008.
His current research interests include the
management of business model innovation and the
use of innovation and creativity to achieve strategic
breakthroughs.
He is a compelling speaker with a reputation for
delivering high energy, entertaining speeches packed
full of practical takeaways.
1
2
3
4
5
Book Signing with Costas Markides10.30 Networking And Refreshment Break
Strategy Day Sunday, 17 November 2013
12.45 Networking Lunch And Prayer Break
Including Speaker Hosted Lunch Tables
Lunch hosts include:
H.E. Walid Abukhaled, Deputy Minister for Industrial Affairs, Ministry of Commerce and
Industry, KSA
Bernd Linder, Managing Director, Saudi Hollandi Bank, KSA
Saleh Al Humaidan, CEO and Managing Director, Al-Yaum Media House, KSA
13.45 MARKET INSIGHT PANEL
Practical Tactics For Building Reliable And Meaningful Competitive Intelligence In The Saudi
Arabian Market Place
●● What sources are Saudi Arabian businesses looking to for market data and competitive
intelligence?
●● Market data quality: how good is good enough?
●● How can consultants support a business’s imperative to collect reliable competitive
intelligence?
●● Networking: to what extent can simply “talking to people” provide a robust understanding
of market players and forces?
●● How can businesses mitigate the risk of working with imperfect market data?
Abdulsalam Abumelha, General Manager Corporate Intelligence, Saudi Telecom Company, KSA
Farzuhan Marlin, Chief Strategy Officer, Al Rajhi Takaful, KSA
Bassam Alwarith, Chief Strategy Officer, Red Sea Housing Services Company, KSA
STRATEGY CREATION: THE CHOICE CHALLENGE
Led by: Karthik Ramamurthy, Head, Ipsos Business Consulting, Africa, India and Middle East
Ahmed Sulaye , Head, Ipsos Business Consulting, Middle East
14.30 Twenty Minute Tips: Key Success Factors For Driving Good Strategic Choices With Market Data
This short presentation will set the context by elaborating on how to use market data to guide
strategic direction setting and create a roadmap for a business. The principles outlined in this
session will then be applied during the interactive team exercise that follows.
14.50 The Choice Challenge
Learn how to use market data to create a meaningful business strategy.
Work in teams to analyse a set of fictional market data for a given industry. Then create a
business strategy aimed at maximising profitability over a five year period. Each team will
present their strategy back to a panel of judges who will determine an overall winner – the team
with the strategy deemed most likely to maximise returns in the market place will take the prize!
15.00 Team Briefings And Introduction To The Data
15.20 Team Work (Including Afternoon Refreshments)
16.20 Team Presentations
17.15 Judging And Prize Giving
17.30 Close Of Strategy Day
11.15 CEO PANEL
How Important Is A Strategic Mindset For Business Success In A World Where The Goalposts
Are Constantly Moving And What Advantages Can It Bring To The Kingdom’s Businesses?
●● What are the critical success factors for businesses in the Kingdom?
●● Are opportunism and operational excellence a better recipe than strategic capability for
success in the Kingdom?
●● How are companies in Saudi Arabia positioning themselves to deliver sustained growth?
●● What are the biggest strategic issues facing businesses in Saudi Arabia?
●● What are the biggest barriers to successful strategy execution in the Kingdom and how are
business leaders addressing them?
H.E. Walid Abukhaled
Deputy Minister for Industrial Affairs
Ministry of Commerce and Industry
KSA
Bernd Linder
Managing Director
Saudi Hollandi Bank
KSA
Saleh Al Humaidan
CEO and Managing Director
Al-Yaum Media House
KSA
12.00 KEYNOTE PRESENTATION
Future Focus - How Do Saudi Arabia’s Economic Realities Position The Kingdom To Flourish In
The Face Of Global Competition And Realignment?
●● How are competition from China and the economic slowdown in Europe and the United
States impacting the business landscape in the Kingdom?
●● What impact would a worsening situation in Europe/global economy and new development
in the global oil market have on the Saudi solid macroeconomic picture?
●● What are the growth prospects for Saudi Arabia in the short and long term, and how strong
is the need for diversification the economy?
●● What advantages will Saudi Arabia’s latest expansionary fiscal plan bring to businesses in
the Kingdom?
●● Where do the investment opportunities lie to take advantage of Saudi growth?
●● Do the Kingdom’s demographics provide a favourable backdrop for business growth and
success over the coming five years?
Fahad Alturki, Head of Research, Jadwa Investment, KSA
Costas Markides
Professor of Strategy and Entrepreneurship
London Business School
UK
“ One of the world’s most influential
management gurus”
PLUS
To register contact Tel: +971 4 407 2791 Fax: +971 4 3352718 E: farha.arif@iirme.com

3. Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi3
16 – 20 November 2013
Riyadh, KSA
Saturday, 16 November Sunday, 17 November Monday, 18 November Tuesday, 19 November Wednesday, 20 November
Morning
Pre Event Workshops
A or B or C
Strategy Day
Change Management
Strategy Execution
Featuring
The Balanced Scorecard
Post Event Workshops
D or E or F
Afternoon Strategy Execution
Change Management Monday, 18 November 2013
Strategy Execution Monday, 18 November 2013
10.30 Networking And Refreshment Break
Including
Speed Networking
Boost your network of business and strategy contacts with this interactive structured
networking session. Next time you have a strategy management challenge, you’ll know
exactly who to reach out to for guidance.
Identify new peer contacts working in the same field as you, and build opportunities for
benchmarking and knowledge sharing on the unique strategy management challenges you
face in the Kingdom.
Bring plenty of business cards – you’ll need them!
11.15 KEYNOTE PRESENTATION
Delivering Aspirational Business Transformation In The Kingdom
Change management is a key priority for many businesses in the Kingdom today as they
respond to emerging dynamics in the global and local competitive landscape. This session will
take you through a real world local change management success story sharing the drivers of
change, the key roadblocks encountered along the way and the change management practices
that worked to move the organisation from their previous “as was” state to the new “desired”
state.
Speaker to be announced
12.00 Networking Lunch And Prayer Break
HUMAN CAPITAL
14.30 PANEL
Building Strategic Capabilities And Embedding A Performance Culture That Will Deliver
Strategic Aspirations
●● Where do the biggest challenges arise – mapping strategic objectives to the capabilities
required to deliver them or acquiring and retaining the desired talent?
●● What tactics are businesses using to position strategic decision making as a “safe space”
and encourage an open culture of debate?
●● What are the biggest motivators for employees in Saudi Arabia?
●● The consequential carrot: how can leaders best motivate teams and drive individual
accountability for results?
●● What role should businesses play in developing competencies in the Kingdom?
Mahmoud Al Sayyed, Vice President Strategy Management, Zamil Group, KSA
Dr Greg Pascoe, Leadership Consultant, Saudi Electricity Company, KSA
Graham Hitchmough, Head of Talent Management and Leadership Development
Banque Saudi Fransi, KSA
Khalid Al Shonaifi, Director Strategic Planning, Saudi Telecom Company, KSA
15.15 Networking And Refreshment Break
15.45 CASE STUDY
Talent Management In The Kingdom – Developing An Effective Approach For Managing
Employee Performance In The Kingdom’s Unique Labour Landscape
●● Building an objective employee appraisal process with the Balanced Scorecard
●● Innovation and iteration: step by step to an individual performance scorecard for 1800
employees
●● Examining the impact of an objective employee appraisal process on performance
●● Continuous problem solving with an innovation incubator: “innovate your world”
Mohammed Hyder, Executive Manager Decision Support and Performance Management,
Mobily, KSA
1 6.30 TABLE THINK TANK
The Human Factor
A chance to share experiences and solutions for some of the most pressing people challenges
facing the Kingdom’s businesses. Group discussions will be led by an experienced facilitator, to
discuss key questions including:
●● How does your company identify the key capabilities required to deliver on your strategic
vision?
●● What approaches does your company take to attract and retain key talent?
●● What format do employee appraisal processes take in your organisation?
●● What measures does your company use to motivate employees?
Participants are free to use the information discussed during the session but neither the
names nor the affiliations of participants may be revealed.
Facilitators include:
Dr Greg Pascoe, Leadership Consultant, Saudi Electricity Company, KSA
Graham Hitchmough, Head of Talent Management and Leadership Development
Banque Saudi Fransi, KSA
17.15 Close Of Day Two
07.30 Morning Refreshments
08.00 Opening Remarks From The Chairman
Alan Fell, Managing Director, Alan Fell Consultancy, UK
08.15 Dr Kaplan Masterclass – Part One
Leading Change For Effective Strategy Execution: Critical Success Factors
●● What great leaders really do: examples from recent business history
●● John Kotter’s Eight Steps for Leading Transformational Change
●● The Strategic Change Agenda: the roadmap for change
●● Barriers to change: recognising and overcoming individual and organisational resistance
09.30 Dr Kaplan Clinic
Open Forum For Q& A
09.45 KEYNOTE PRESENTATION
Successfully Delivering Culture And Organisational Change In A Large Saudi Arabian Family
Business
●● Motives leading to cultural and organisational changes
●● Overcoming challenges along the way
●● Identifying the tools needed for effectiveness and efficiency
●● Lessons learned
Abdullah Ali Al Majdouie, Group President, Al Majdouie Group, KSA
RISK MANAGEMENT
13.00 Dr Kaplan Masterclass – Part Two
A New Framework For Managing Risk
●● Examples of risk management failures in the private and
public sector
●● Managing the multiple dimensions of risk
o Preventable risks
o Strategy risks
o External risks
●● Practical guidance for implementing risk management in
diverse organisational contexts
●● The role for a chief risk officer and the Office of Risk
Management
●● Managing the tension between risk management and
strategy execution
14.15 Dr Kaplan Clinic
Open Forum For Q& A
SUPER EARLY BIRD
Book By
28 August 2013 and
SAVE US$ 1,998!
To register contact Tel: +971 4 407 2791 Fax: +971 4 3352718 E: farha.arif@iirme.com

4. Dr Kaplan Masterclass – Part Three
Live And In Person With The Founder Of The Balanced Scorecard
08.15 The Six Stage Strategy Execution System
●● Strategy Execution: top priority for senior executives
●● The Kaplan-Norton Strategy Execution System and the Palladium BSC Hall of Fame
●● Stage 1: Select your strategy
o Reaffirm mission, values and vision
o Develop your 50 word strategy statement: Vision, Advantage and Scope
●● Stage 2: Develop your strategy map and Balanced Scorecard
o Translating your Vision-Advantage-Scope strategy statement into customer
objectives and measures
o Excellent strategy maps from the public and private sectors
o Selecting and funding your strategic initiatives
●● Stage 3: Aligning organisational units and employees to the strategy
o Corporate-level strategy for conglomerates and diverse business units
o Cascading the corporate strategy map to business and support units in private and
public sector enterprises
o Measuring organisational alignment
o Communicating strategy to employees: 7 times 7 different ways
o Linking employee incentives to strategic performance
10.15 Networking And Refreshment Break
10.45 The Six Stage Strategy Execution System (Continued)
●● Stage 4: Linking operational improvements to strategic priorities
o Develop operational dashboards to drive day-to-day continuous improvement
●● Stages 5 and 6: Conduct regular management meetings to review, guide, and adapt
strategy implementation
●● Office of Strategy Management: roles and organisational structure
11.40 Dr Kaplan Clinic
Open Forum For Q& A
07.30 Morning Refreshments
08.00 Opening Remarks From The Chairman
Mohamed Gebriel, Managing Director, Palladium, KSA
Strategy Execution(continued) Tuesday, 19 November 2013
15.00 CASE STUDY
On-The-Ground Experience: Driving Strategy Execution Success In The Kingdom
●● Strategy execution in practice: demonstration of the strategy framework model flow
●● Effective strategy review meetings using advanced reports
●● Business technology as enabler for strategy management: automation
●● Linking people to strategy: how to make strategy everyone's job
Pedro Pereira, Vice President, Middle East Operations, Corporater, UAE
15.40 Networking And Refreshment Break
16.10 CASE STUDY
Engaging The Full Management Team To Achieve Successful Strategy Formulation And
Implementation At AWAL IT Services
Edy Abou Chakra, Partner, ADDIMA Consulting, UK, KSA and Lebanon
16.50 CASE STUDY
Creating A Strategy Focused Organisation To Deliver Excellence In A Healthcare Business
●● Outlining the key touch points for business performance management in healthcare
●● Success milestones: defined strategy, refined structure, aligned system, assigned staff
●● Building a Strategy Focused Organisation (SFO)
o Balanced Scorecard adopted dimensions: financial, commercial, operational, organisational
o Balanced Scorecard implemented scenarios: organisation, functional, operational,
individual
●● Achieving tangible performance outcomes, learning the lessons and looking to the future
Othman Abdullah Abahussein, CEO, National Medical CARE Company, KSA
Nasir Awan, Head of Strategy and Operational Excellence, National Medical CARE Company, KSA
17.30 Closing Remarks From The Chairman
17.35 Close Of Strategy Leaders Saudi Arabia
12.00 CASE STUDY
Driving Performance With The Balanced Scorecard In A Diversified Family Owned Holding
Company
●● Building a robust Balanced Scorecard framework that is a true reflection of the corporate
strategy
●● Sustaining buy-in and commitment to the Balanced Scorecard to drive performance and
execute the strategy
●● Keeping up the momentum in the Balanced Scorecard implementation and keeping it alive
over time
●● Assessing and updating the Balanced Scorecard practice to continue to derive value from it
several years on from the initial implementation
Mahmoud Al Sayyed, Vice President Strategy Management, Zamil Group, KSA
12.40 Networking Lunch And Prayer Break
13.40 CASE STUDY
Balanced Scorecard Implementation - Learning At The Early Stages
●● Leading by example: the crucial role of the CEO and President in gaining commitment to the
Balanced Scorecard approach
●● Understanding the Execution Premium Process (XPP): absorbing the process into the
management system.
●● Examining how a bottom-up approach to creating the scorecard can empower teams and
build engagement
●● Enablers: building internal Balanced Scorecard capability
●● Continuous learning: acknowledging the learning curve
Salem Al Batati, Advisor to the President, TASNEE, KSA
14.20 CASE STUDY
Successfully Shifting The Focus From The Financials To A Balanced View Of Total Company
Performance
●● Identifying the relevant performance measures across the four Balanced Scorecard
perspectives to drive desired behaviours and business outcomes
●● Moving past the data validity debate: developing and embedding effective strategy review
and decision making processes
●● Aligning individual performance and incentives with the Balanced Scorecard
●● Delivering a phased approach to automating the corporate performance management
system across strategic business units (SBUs) in different business lines
Rahul Deo Gupta, Group Manager – Strategy and Planning, Abunayyan Holding Company, KSA
Dr Robert Kaplan
Professor, Harvard Business School and
Co-founder of the Balanced Scorecard
USA
Few people have contributed as significantly to
the art, and especially the science, of business
strategy as Robert Kaplan. His Balanced Scorecard
is the premier tool for aligning a company’s current
actions with its strategic goals. This performance
management system helps business leaders clarify
their corporate vision and align people, business
units, and resources with a unified strategy.
In his research and writing, speaking and
consulting, Robert develops ways to link cost and
performance management systems to strategy
implementation and operational excellence.
The BSC approach is also being successfully
applied by governments and nonprofits
throughout the world to improve transparency,
governance, and measurable social outcomes.
Robert Kaplan and coauthor David Norton have
written five landmark books on The Balanced
Scorecard, describing how it works and outlining
best practices for its implementation. Together,
these books have transformed the business
strategy landscape and made Robert Kaplan one
of the most valuable speakers in the fields of
business strategy and leadership.
Robert Kaplan is Marvin Bower Professor of
Leadership Development, Emeritus at Harvard
Business School and a former Dean of the
Graduate School of Industrial Administration,
Carnegie-Mellon University.
Sponsoring or exhibiting at Strategy Leaders Saudi Arabia is a unique opportunity to align your brand
with some of the world’s leading strategy thinkers and position your company as a leader in strategy
development and execution in the Kingdom.
With a broader agenda than ever before, the event provides excellent opportunities to showcase
your experience and products in strategy development, change management, business intelligence,
strategy execution and risk management.
Whether you can help organisations in industry or government to implement the Balanced Scorecard,
create a market driven strategy or manage their core business risks, Strategy Leaders Saudi Arabia is
an essential platform to reaffirm your position with existing clients and develop brand new sales leads.
Position Your Brand As A Leader In Strategic Innovation And Management
Contact Charlie Bark-Jones for details on
tailored sponsorship packages to meet
your needs on +971 (0) 4 407 2608
or sponsorship@iirme.com
Some of the sponsorship benefits include:
 Showcase your expertise by leading a hands-on interactive workshop
 Position yourself as a thought leader in strategy development or building strategic capability by
moderating or taking part in a panel discussion
 Demonstrate your consulting and facilitation skills by leading or facilitating an interaction group
work or discussion session
 Exclusive lunch or coffee break hosting
 Branding onsite as well as pre and post event: high visibility and exposure to your target audience
“One of the most valuable speakers on
business strategy and leadership today”
Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi4
“The most energising course I have attended
in the past 10-15 years”
Asad Zain, Head of Planning
Olayan Financing Company, KSA
To register contact Tel: +971 4 407 2791 Fax: +971 4 3352718 E: farha.arif@iirme.com

5. 55
Expert Led Workshops
Pre Event Workshops Saturday, 16 November 2013 Post Event Workshops Wednesday, 20 November 2013
Workshop A:
Workshop B:
Workshop C:
OR
OR
Balanced Scorecard:
Concept, Development
And Deployment
Select the right Balanced Scorecard approach for
your organisation and smooth your path to strategy
execution success!
Workshop Overview
This workshop will provide a starting base knowledge
of the Balanced Scorecard concept, potential
benefits and key development steps of the Balanced
Scorecard delivered via a combination of content
delivery and group exercises to enhance learning and
“take away” output.
SESSION 1 – CONCEPT: The Balanced
Scorecard - Concept And Benefits
●● Overview of the concept and its rationale
●● The wider context – the challenges of successful
strategy execution
●● The key aspects: alignment, strategic focus,
measurement, targets, initiatives
●● Review of different BSC applications – it is a
flexible concept, adapted by organisations in
different manners
●● The cascade process to align employees to the
overall organisation’s
●● The potential benefits of the BSC
●● Pitfalls / common problems to be avoided
SESSION 2 – DEVELOPMENT: The Step-
By-Step Development Process
●● Overview of the development process
●● Planning the development process – roles and
resources
●● Output design – start with the end in mind
●● Alignment with existing strategic and operational
planning, and budgeting
●● Specific methodologies – special focus on the
Balanced Scorecard Institute 9-steps
SESSION 3 – DEPLOYMENT: Using The
BSC Management Tool To Best Effect
●● Using the “tool” successfully – why this stage is
often the weakest link in the BSC
●● Understanding the various BSC “owners” and
what is entailed in such ownership
 The Executive Committee
 Strategy and Measure owners
 Initiative owners
 Data owners
 Office of Strategy Management
●● The imperative of top management genuine
leadership
●● Setting (and then enforcing) the Rules of
Engagement
●● Keeping the BSC up to date – strategy is dynamic,
not static
Who Should Attend
●● Leaders and senior managers
●● Functional heads
●● Strategy and Balanced Scorecard practitioners
Benefits Of Attending
The workshop will provide attendees with an
introduction to the Balanced Scorecard, an
overview of the key implementation steps and an
understanding of the critical success factors for
deploying it.
Your Expert Workshop Leader
Alan Fell
Managing Director
Alan Fell Consultancy
UK
From Key Performance
And Risk Indicators To
Predictive Analytics
Make better informed business decisions for better
performance outcomes!
Workshop Overview
Data based decision making is at the core of
better management practices today. Tools such as
Key Performance Indicators (KPIs) and Key Risk
Indicators (KRIs) assist with the provision of critical
business data for decision making. This workshop will
explore the relationship between metrics, KPIs and
KRIs and how they can be deployed in practice.
Key Topics
●● Understanding metrics, Key Performance
Indicators and Key Risk Indicators
●● An overview of predictive analytics
●● Metrics activation: documentation and data
gathering
●● Reporting and communicating results
●● Value generation: decision making and
improvement
●● Enablers for working with KPIs, KRIs and analytics
Who Should Attend
Everyone interested in the correct deployment and
usage of KPIs and KRIs, from analysts to CEOs. The
exercises and examples analysed will be relevant to
members of strategy and other operational teams
alike.
Benefits Of Attending
●● Understand the difference between metrics, KPIs
and KRIs
●● Learn techniques for their selection and
configuration
●● Review predictive analytics best practice
●● Analyse typical mistakes in deploying metrics,
KPIs and KRIs
Your Expert Workshop Leader
Adrian Brudan,
Research Director
The KPI Institute
Australia
Building A Successful
Office Of Strategy
Management
Guarantee the success of your strategy execution
programme with an effective OSM!
Workshop Overview
A critical component of strategy execution is the
creation of an Office of Strategy Management
(OSM) or similar. Made up of a select number of
cross-functional executives, the OSM serves to
facilitate the strategy management process so that
strategy development and execution is accomplished
in an integrated way across the organisation and
ensures an ‘execution bias’ is built into all formulation
activities. Included in this facilitation role, the OSM
serves to drive, coordinate and support the activities,
principles, and best practices of the strategy
management process.
Key Topics
●● A thorough guide to the roles and responsibilities
of the OSM
●● A deep dive into how the OSM functions to bring
all the strategy management parts together into a
coherent all
●● Instructions on the design of the OSM
●● OSM meeting agendas and frequency
●● The nine OSM strategy management principles which
should be implemented in your own organisation
●● Best cases to demonstrate how the theory is
applied in real life implementations
Who Should Attend
●● Strategy and corporate planning managers
●● Business excellence professionals
●● Functional heads and managers
Benefits Of Attending
●● The workshop provides a clear line of sight on who
should be part of the OSM
●● You will leave the workshop with a clear
understanding on the roles and responsibilities of
the OSM
●● The workshop covers a set of principles and
guidelines which are ready to be applied, as soon
as you resume your work
●● Gain a clear understanding of how other
organisations have successfully implemented an
OSM and how they overcame some of the most
current challenges
Your Expert Workshop Leader
Abdelrahman Arqawi
Managing Consultant
Palladium
KSA
Workshop D:
Strategic Alignment –
How To Align Operations
To The Overall Strategy
Practical ways to achieve alignment using the BSC
framework!
Workshop Overview
The Balanced Scorecard is a strategic planning and
management system that is used extensively in
business and industry worldwide. One of the key
benefits of the Balanced Scorecard is strategic
alignment – between the Corporate and its Business
Units or between the various departments of a
company.
But simple as it may seem, most companies lose out
on the full benefit of the Balanced Scorecard because
they fail to realise this alignment, though individual
strategies and scorecards may be excellent. This
workshop will present best practice examples of how
alignment can be achieved through careful planning
and execution. The practitioner will demonstrate
through real cases, the approach of cascading or
linking various scorecards to achieve alignment.
Key Topics
●● Alignment through cascading and linkages
●● Typical alignment oversights faced by business
leaders
●● Importance of cross-functional overview to
ensure alignment
●● Importance of multi-discipline themes to achieve
alignment
Who Should Attend
●● Business leaders and senior managers
●● Functional managers and heads
●● Strategy execution executives
Benefits Of Attending
●● Learning from real life examples of successful
strategic alignment and focus
●● Developing an appreciation on the importance of
alignment
●● Highlighting various alignment issues
which companies may face during their BSC
implementation
●● Developing core management skills of strategy
execution across an entire company
●● Tools and methodologies for achieving alignment
●● Hands-on training with the industry practitioner
●● Practical application through learning exercises
Your Expert Workshop Leader
Abdulaziz Almosaad
Strategy Management Officer
Arabian Agricultural Services Company
(ARASCO), KSA
Workshop E:
OR
Enterprise Risk
Management
Keep your business on track by mitigating key risks
with a comprehensive risk management process!
Workshop Overview
In the dynamic Middle East business environment,
risk is a fact of life. Businesses and organisations
are now more than ever aware that “things can go
wrong” and risk events can impact the profitability,
reputation and sustainability of your business.
Enterprise Risk Management (ERM) is an important
discipline for identifying, evaluating and managing
risk in a holistic, joined-up way across your whole
organisation.
This workshop will give you the tools you need to
establish an effective risk management framework
for your organisation. In adopting ERM, you will better
mitigate the key risks which might otherwise impact
your business’s ability to achieve its strategic goals
and sustain a successful business.
Key Topics
●● What is ERM and why is it important for your
organisation?
●● Establishing and embedding a risk management
framework and risk aware culture
●● The risk roles and responsibilities of the board, the
risk management function, senior management
and internal audit
●● Understanding the concept of risk and risk
categories
●● Identifying and prioritising the key strategic and
operational risks facing your organisation
●● Using a heat map to evaluate the probability and
impact of risks for your business
●● Developing and using a risk register and key risk
indicators
●● Establishing ownership and accountability for key
risks
●● Understanding and evaluating risk management
and mitigation options
●● Designing effective controls to manage key
business risks
Who Should Attend
●● Senior management
●● Strategy, planning and performance management
functions
●● Risk managers and directors
●● Internal auditors
Benefits Of Attending
This workshop will give you the tools and techniques
to:
●● Establish a well organised and focused risk
management process
●● Identify and prioritise the key risks facing your
organisation
●● Assess how effectively risks are being managed in
your organisations
●● Design and adopt appropriate controls to mitigate
the impact of potential risks
Your Expert Workshop Leader
To be announced
Workshop F:
OR
Business War Gaming:
Stress Testing Your
Strategy
Make sure you have the right strategy to deliver
sustained success for your business!
Workshop Overview
Executing flawed strategies cost organisations
money, time and ultimately may lead to their
collapse. This workshop will provide you with
hands-on experience to stress-test a strategy
facing competition, industry and market forces.
You will learn a framework that combines decision
making with performance measures to gauge the
effectiveness and resilience of your strategy.
Key Topics
●● Market forces
●● Market intelligence and analysis
●● Types of strategies
●● Playing war games
Who Should Attend
Business leaders and senior managers required
to achieve more with less faced with increasingly
complex choices
Benefits Of Attending
●● Gathering market intelligence
●● Understanding internal drivers and constraints
●● Role-playing the competition
●● Exploring various strategic scenarios
●● Refining the strategy based on war games
Your Expert Workshop Leaders
Edy Abou Chakra
Partner
ADDIMA Consulting
UK, KSA and Lebanon
Rami Itani
Manager
ADDIMA Consulting
UK, KSA and Lebanon
Limited Spaces Available
Book early to secure your first choice
Workshop timings: Registration will commence at 07.30. Workshops will begin promptly at 08.30, with refreshments being served at appropriate times. The workshops will conclude at 14.30 at which time lunch will be served.
Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi
Check www.iirme.com/strategyleaderssaudi
for updates
To register contact Tel: +971 4 407 2791 Fax: +971 4 3352718 E: farha.arif@iirme.com

6. A unique combination of international management thought leaders and Saudi
Arabian business expertise, Strategy Leaders Saudi Arabia addresses top-
of-mind priorities for the Kingdom’s most forward thinking and respected
businesses and organisations.
Programme Highlights
Packed full of brand NEW features for 2013!
NEW Costas Markides – one of the world’s 50 most influential
management gurus!
NEW Strategy Day – international and local experts on
building a better strategy
NEW CEO PANEL featuring an inspirational selection of the
Kingdom’s business leaders
NEW Focus on Change Management – dedicated to the
successful delivery of business transformation
programmes
NEW Audience Interaction – interactive group work and
discussion sessions
NEW Special Focus on Human Capital – building strategic
capabilities and a performance driven culture
NEW Balanced Scorecard case studies – the latest strategy
implementation lessons from in-Kingdom practitioners
PLUS The Famous Dr Kaplan Masterclass – LIVE and IN
PERSON with Dr Robert Kaplan
The popular Balanced Scorecard Saudi Arabia has evolved
into the brand NEW Strategy Leaders Saudi Arabia
Celebrating 5 years of sharing
strategy management expertise
among the Kingdom’s businesses
Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudiTel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi
Strategy Development
 The Strategy Day will get you thinking! Be inspired by one of the
world’s top strategy and innovation experts in an opening guru
session with Costas Markides, London Business School
 Find out how important a strategic mindset is to the Kingdom’s
business leaders
 Understand how local and global economics will impact your
business’s future
 Develop your strategy creation knowledge with a tailor made
interactive group exercise
Change Management
 The Change Management Sessions will pinpoint the major
stumbling blocks in delivering change in the Middle East and the
tactics that will work for you
 Understand John Kotter’s best practice framework for managing
change and how it can work for your organisation
 Guru session with Dr Robert Kaplan, Harvard Business School
 Examine in-Kingdom examples of successful business
transformation with inspirational local case studies
Risk Management
 Implement your own Enterprise Risk Management Framework
with reference to some of Dr Robert Kaplan’s more recent work
 Make sure you are managing your key business risks appropriately
and that they don’t derail you from your strategic path
Human Capital
 Learn how some of the best known businesses in the Kingdom are
building strategic capability across their organisations and in their
people
 Get the inside track on Mobily’s recent project to implement an
individual performance scorecard across thousands of employees
 Find out how your peers are addressing your biggest people
challenges in their own organisations in an informal interactive
group discussion session
Balanced Scorecard
 Get the definitive guide to the Balanced Scorecard direct from the
founder himself – LIVE and IN PERSON with Dr Robert Kaplan
 Learn how your peers in a range of industries across the Kingdom
achieved performance breakthroughs with the Balanced Scorecard
 H.E. Walid Abukhaled
Deputy Minister for Industrial Affairs
Ministry of Commerce and Industry
KSA
 Abdullah Ali Al Majdouie
Group President
Al Majdouie Group
KSA
 Bernd Linder
Managing Director
Saudi Hollandi Bank
KSA
 Saleh Al Humaidan
CEO and Managing Director
Al-Yaum Media House
KSA
 Fahad Alturki
Head of Research
Jadwa Investment
KSA
 Khalid Al Shonaifi
Director Strategic Planning
Saudi Telecom Company
KSA
 Mahmoud Al Sayyed
Vice President Strategy Management
Zamil Group
KSA
 Abdulaziz Almosaad
Strategy Management Officer
ARASCO
KSA
 Dr Greg Pascoe
Leadership Consultant
Saudi Electricity Company
KSA
 Graham Hitchmough
Head of Talent Management and
Leadership Development
Banque Saudi Fransi, KSA
 Mohammed Hyder
Executive Manager Decision Support
and Performance Management
Mobily, KSA
 Othman Abdullah Abahussein
CEO
National Medical CARE Company
KSA
 Abdulsalam Abumelha
General Manager Corporate Intelligence
Saudi Telecom Company
KSA
 Rahul Gupta
Group Manager Strategy and Planning
Abunayyan Holding Company
KSA
 Nasir Awan
Head of Strategy and Operational
Excellence
National Medical CARE Company, KSA
 Bassam Alwarith
Chief Strategy Officer
Red Sea Housing Services
KSA
 Farzhuhan Marlin
Chief Strategy Officer
Al Rajhi Takaful
KSA
 Salem Al Batati
Advisor to the President
TASNEE
KSA
Multi-Industry Speaker Faculty
Packed full of the Kingdom’s own business heavyweights
Why Should You Attend?
Supporting Sponsor
ADDIMA Consulting is a specialised consulting firm
based in London with solid presence in the Middle
East through its offices in Riyadh, Dubai and Beirut.
ADDIMA is well positioned to provide a proven
turnkey Balanced Scorecard (BSC) development and implementation because of :
• Our experienced and certified BSC practitioners and strategy experts
• Our solid expertise in various industries in the Middle East, our deep
understanding of the local culture, and the command of the Arabic business
language in addition to the English and French
• Our exclusive partnership in the Middle East with Paul Niven, a noted speaker
and writer on the subject of the Balanced Scorecard, and hands-on practitioner
Strategic Partner
Palladium Group specialises in delivering value and
sustainable performance by bringing strategies to
life. We provide our clients with an integrated set
of services—strategy and technology consulting,
education, training, and certification—that deliver tangible results and build
enduring internal capabilities. We help our clients achieve superior performance
through an approach that marries expertise in change management and
leadership with proven methodologies, including the Palladium Execution
Premium Process™ (XPP), which has at its core the Kaplan & Norton Balanced
Scorecard (BSC), and other best practice frameworks that translate strategic
concepts into tangible operational programs and measurable results. Palladium is
the only firm that offers its clients a complete strategy execution system—a
system supported by our heritage of innovative thought leadership and practical
implementation expertise.
Silver Partner
Elite Consultancy (www.elite.net.sa) is a Saudi based company
that specialises in Strategy consulting and Business planning to
ensure long term invaluable benefits to organisations. Elite was
established with a mission to provide strategic support and ensure
businesses move forward in an integrated and effective method by
monitoring performance in a meaningful manner. We help businesses to evolve as
an efficient organisation by bringing together perspectives and functional
expertise from a wide range of industries, to build capabilities and deliver
customised solutions to our clients to improve operational effectiveness with a
lean approach.
Associate Sponsors
Corporater is a specialised vendor for Balanced
Scorecard and Performance Management
software solutions that are flexible, ready-to-run,
and that can be easily managed and configured by
business users. Founded in the year 2000, Corporater has over 1000 customers
from all key domains with an international presence in over 29 countries through
its offices and strategic partnerships. Corporater recently established its
operations in Dubai to support and grow key partnerships in UAE. Corporater EPM
Suite is a Palladium Kaplan-Norton Balanced Scorecard Certified Software. Please
visit www.corporater.com for more information.
ShiftIN Partners is a management consulting firm
founded by some of the most experienced
consultants in the field of strategy execution. Our
professionals have successfully led several
consulting engagements worldwide, partnering with clients in such sectors as
financial services, oil and gas, utilities, and government to help them overcome
their execution challenges. Like the shift key on the keyboard that transforms
regular characters into something completely different, ShiftIN Partners helps
organizations achieve the Shift necessary to transform them — from within.
Working hand in hand with clients, we “co-enable” customised approaches and
efficient solutions to help you embrace and embed change to overcome strategic
challenges. By ingraining a commitment to strategy execution, we guide your
organisation on its ever-evolving journey toward performance excellence. ShiftIN
Partners is headquartered in Abu Dhabi, with main offices in Dubai and Kuwait.
The KPI Institute is the global
authority on Key Performance
Indicators (KPIs) research and
education, providing through its publications and training courses insights on how
to measure and learn with KPIs. It developed the first KPI Management
Framework and coordinates several research programs dedicated to performance
management, strategy, Balanced Scorecard and Key Performance Indicators. It
operates smartkpis.com, the result of the research program dedicated to
documenting and cataloguing how KPIs are used in practice, an online portal
containing the largest collection of well documented KPI examples, supported by a
community of tens of thousands of members.
Dr Robert Kaplan
Professor, Harvard Business
School and Co-founder of
The Balanced Scorecard, USA
Today’s Most Influential
Management Thinkers
Costas Markides
Professor of Strategy and
Entrepreneurship
London Business School, UK
56 57
Sponsors & Partners
To register contact Tel: +971 4 407 2791 Fax: +971 4 3352718 E: farha.arif@iirme.com

7. A unique combination of international management thought leaders and Saudi
Arabian business expertise, Strategy Leaders Saudi Arabia addresses top-
of-mind priorities for the Kingdom’s most forward thinking and respected
businesses and organisations.
Programme Highlights
Packed full of brand NEW features for 2013!
NEW Costas Markides – one of the world’s 50 most influential
management gurus!
NEW Strategy Day – international and local experts on
building a better strategy
NEW CEO PANEL featuring an inspirational selection of the
Kingdom’s business leaders
NEW Focus on Change Management – dedicated to the
successful delivery of business transformation
programmes
NEW Audience Interaction – interactive group work and
discussion sessions
NEW Special Focus on Human Capital – building strategic
capabilities and a performance driven culture
NEW Balanced Scorecard case studies – the latest strategy
implementation lessons from in-Kingdom practitioners
PLUS The Famous Dr Kaplan Masterclass – LIVE and IN
PERSON with Dr Robert Kaplan
The popular Balanced Scorecard Saudi Arabia has evolved
into the brand NEW Strategy Leaders Saudi Arabia
Celebrating 5 years of sharing
strategy management expertise
among the Kingdom’s businesses
Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudiTel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi
Strategy Development
 The Strategy Day will get you thinking! Be inspired by one of the
world’s top strategy and innovation experts in an opening guru
session with Costas Markides, London Business School
 Find out how important a strategic mindset is to the Kingdom’s
business leaders
 Understand how local and global economics will impact your
business’s future
 Develop your strategy creation knowledge with a tailor made
interactive group exercise
Change Management
 The Change Management Sessions will pinpoint the major
stumbling blocks in delivering change in the Middle East and the
tactics that will work for you
 Understand John Kotter’s best practice framework for managing
change and how it can work for your organisation
 Guru session with Dr Robert Kaplan, Harvard Business School
 Examine in-Kingdom examples of successful business
transformation with inspirational local case studies
Risk Management
 Implement your own Enterprise Risk Management Framework
with reference to some of Dr Robert Kaplan’s more recent work
 Make sure you are managing your key business risks appropriately
and that they don’t derail you from your strategic path
Human Capital
 Learn how some of the best known businesses in the Kingdom are
building strategic capability across their organisations and in their
people
 Get the inside track on Mobily’s recent project to implement an
individual performance scorecard across thousands of employees
 Find out how your peers are addressing your biggest people
challenges in their own organisations in an informal interactive
group discussion session
Balanced Scorecard
 Get the definitive guide to the Balanced Scorecard direct from the
founder himself – LIVE and IN PERSON with Dr Robert Kaplan
 Learn how your peers in a range of industries across the Kingdom
achieved performance breakthroughs with the Balanced Scorecard
 H.E. Walid Abukhaled
Deputy Minister for Industrial Affairs
Ministry of Commerce and Industry
KSA
 Abdullah Ali Al Majdouie
Group President
Al Majdouie Group
KSA
 Bernd Linder
Managing Director
Saudi Hollandi Bank
KSA
 Saleh Al Humaidan
CEO and Managing Director
Al-Yaum Media House
KSA
 Fahad Alturki
Head of Research
Jadwa Investment
KSA
 Khalid Al Shonaifi
Director Strategic Planning
Saudi Telecom Company
KSA
 Mahmoud Al Sayyed
Vice President Strategy Management
Zamil Group
KSA
 Abdulaziz Almosaad
Strategy Management Officer
ARASCO
KSA
 Dr Greg Pascoe
Leadership Consultant
Saudi Electricity Company
KSA
 Graham Hitchmough
Head of Talent Management and
Leadership Development
Banque Saudi Fransi, KSA
 Mohammed Hyder
Executive Manager Decision Support
and Performance Management
Mobily, KSA
 Othman Abdullah Abahussein
CEO
National Medical CARE Company
KSA
 Abdulsalam Abumelha
General Manager Corporate Intelligence
Saudi Telecom Company
KSA
 Rahul Deo Gupta
Group Manager Strategy and Planning
Abunayyan Holding Company
KSA
 Nasir Awan
Head of Strategy and Operational
Excellence
National Medical CARE Company, KSA
 Bassam Alwarith
Chief Strategy Officer
Red Sea Housing Services
KSA
 Farzhuhan Marlin
Chief Strategy Officer
Al Rajhi Takaful
KSA
 Salem Al Batati
Advisor to the President
TASNEE
KSA
Multi-Industry Speaker Faculty
Packed full of the Kingdom’s own business heavyweights
Why Should You Attend?
Supporting Sponsor
ADDIMA Consulting is a specialised consulting firm
based in London with solid presence in the Middle
East through its offices in Riyadh, Dubai and Beirut.
ADDIMA is well positioned to provide a proven
turnkey Balanced Scorecard (BSC) development and implementation because of :
• Our experienced and certified BSC practitioners and strategy experts
• Our solid expertise in various industries in the Middle East, our deep
understanding of the local culture, and the command of the Arabic business
language in addition to the English and French
• Our exclusive partnership in the Middle East with Paul Niven, a noted speaker
and writer on the subject of the Balanced Scorecard, and hands-on practitioner
Strategic Partner
Palladium Group specialises in delivering value and
sustainable performance by bringing strategies to
life. We provide our clients with an integrated set
of services—strategy and technology consulting,
education, training, and certification—that deliver tangible results and build
enduring internal capabilities. We help our clients achieve superior performance
through an approach that marries expertise in change management and
leadership with proven methodologies, including the Palladium Execution
Premium Process™ (XPP), which has at its core the Kaplan & Norton Balanced
Scorecard (BSC), and other best practice frameworks that translate strategic
concepts into tangible operational programs and measurable results. Palladium is
the only firm that offers its clients a complete strategy execution system—a
system supported by our heritage of innovative thought leadership and practical
implementation expertise.
Silver Partner
Elite Consultancy (www.elite.net.sa) is a Saudi based company
that specialises in Strategy consulting and Business planning to
ensure long term invaluable benefits to organisations. Elite was
established with a mission to provide strategic support and ensure
businesses move forward in an integrated and effective method by
monitoring performance in a meaningful manner. We help businesses to evolve as
an efficient organisation by bringing together perspectives and functional
expertise from a wide range of industries, to build capabilities and deliver
customised solutions to our clients to improve operational effectiveness with a
lean approach.
Associate Sponsors
Corporater is a specialised vendor for Balanced
Scorecard and Performance Management
software solutions that are flexible, ready-to-run,
and that can be easily managed and configured by
business users. Founded in the year 2000, Corporater has over 1000 customers
from all key domains with an international presence in over 29 countries through
its offices and strategic partnerships. Corporater recently established its
operations in Dubai to support and grow key partnerships in UAE. Corporater EPM
Suite is a Palladium Kaplan-Norton Balanced Scorecard Certified Software. Please
visit www.corporater.com for more information.
ShiftIN Partners is a management consulting firm
founded by some of the most experienced
consultants in the field of strategy execution. Our
professionals have successfully led several
consulting engagements worldwide, partnering with clients in such sectors as
financial services, oil and gas, utilities, and government to help them overcome
their execution challenges. Like the shift key on the keyboard that transforms
regular characters into something completely different, ShiftIN Partners helps
organizations achieve the Shift necessary to transform them — from within.
Working hand in hand with clients, we “co-enable” customised approaches and
efficient solutions to help you embrace and embed change to overcome strategic
challenges. By ingraining a commitment to strategy execution, we guide your
organisation on its ever-evolving journey toward performance excellence. ShiftIN
Partners is headquartered in Abu Dhabi, with main offices in Dubai and Kuwait.
The KPI Institute is the global
authority on Key Performance
Indicators (KPIs) research and
education, providing through its publications and training courses insights on how
to measure and learn with KPIs. It developed the first KPI Management
Framework and coordinates several research programs dedicated to performance
management, strategy, Balanced Scorecard and Key Performance Indicators. It
operates smartkpis.com, the result of the research program dedicated to
documenting and cataloguing how KPIs are used in practice, an online portal
containing the largest collection of well documented KPI examples, supported by a
community of tens of thousands of members.
Dr Robert Kaplan
Professor, Harvard Business
School and Co-founder of
The Balanced Scorecard, USA
Today’s Most Influential
Management Thinkers
Costas Markides
Professor of Strategy and
Entrepreneurship
London Business School, UK
56 57
Sponsors & Partners
To register contact Tel: +971 4 407 2791 Fax: +971 4 3352718 E: farha.arif@iirme.com

8. Leading Business
Strategy And
Innovation Thinkers
Balanced Scorecard: Concept, Development And Deployment
From Key Performance And Risk Indicators To Predictive Analytics
Building A Successful Office Of Strategy Management
Strategic Alignment – How To Align Operations To The Overall Strategy
Enterprise Risk Management
Business War Gaming: Stress Testing Your Strategy
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: register@iirme.com www.iirme.com/strategyleaderssaudi
TOP international GURU sessions from Dr Robert Kaplan
and Costas Markides
LEADERS LIVE: CEO Panel - direct insights from the
Kingdom’s business leaders
BACK BY POPULAR DEMAND: Dr Kaplan’s Famous
Masterclass
NEW Focus on Change Management – achieve
successful business transformation
NEW Market Insights – how local and global economics
will impact your business
MORE Audience Participation – interactive group
discussions and exercises
NEW Special Focus – Human Capital, Competitive
Intelligence, Risk Management
NEW Balanced Scorecard case studies from the
Kingdom’s own practitioners
NEW hands-on in-depth topic focused workshops
Positioning Saudi Arabian Businesses For Sustained Competitive Advantage
Addressing top-of-mind priorities for the Kingdom’s most respected and
forward thinking businesses and organisations
Super Early Bird
Book By
28 August 2013
and SAVE US$ 1,998!
BRAND NEW FEATURES
Please þ the session/s you wish to attend:
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Address:
Postal Code: Country: City:
Tel: Mobile: Fax:
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PAYMENTS
A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must
be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.
CANCELLATION
If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more
than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations
cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.
AVOID VISA DELAYS – BOOK NOW
All registrations are subject to acceptance by IIR which will be confirmed to you in writing.
Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue
and/or speakers or topics.
Strategy Leaders Saudi Arabia
Book before 28
August 2013
Book between 29
August and
9 October 2013
Book After
10 October 2013
5 Days Strategy Leaders & 2 Workshops $4,699 $4,999 $5,199
4 Days Strategy Leaders & 1 Workshop $4,099 $4,399 $4,599
3 Days Strategy Leaders Only $3,299 $3,599 $3,899
2 Days 2 Workshops Only $2,099 $2,199 $2,399
1 Days 1 Workshop Only $1,199 $1,299 $1,399
Conference fees include documentation,
luncheon and refreshments. Delegates who
attend all sessions will receive an Electronic
Certificate of Attendance.
All registrations are subject to our terms
and conditions which are available
at www.iirme.com/terms. Please
read them as they include important
information. By submitting your
registration you agree to be bound by the
terms and conditions in full.
CALL: +971 4 335 2483
E-MAIL: a.watts@iirme.com
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ACCOMMODATION DETAILS
We highly recommend you secure your room reservation at the earliest to avoid last minute
inconvenience. You can contact the IIR Hospitality Desk for assistance on:
Tel: +971 4 407 2693
Fax: +971 4 407 2517
Email: hospitality@iirme.com
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Five Easy Ways To Register
+971 4 335 2437 +971 4 335 2438
register@iirme.com IIR Holdings Ltd.
P.O Box 9428, Dubai, UAE
www.iirme.com/strategyleaderssaudi
16-November 2013 17 - 19 November 2013 20-November 2013
 Workshop A
 Workshop B
 Workshop C
 Strategy Leaders Saudi Arabia
 Workshop D
 Workshop E
 Workshop F
16 – 20 November 2013 | Riyadh | KSA16 – 20 November 2013 | Riyadh | KSA
A
B
C
D
E
F
AssociateSponsorsSilver PartnerSupporting Sponsor Strategic Partner
Pre and Post Event Workshops 16 and 20 November 2013PLUS
Local Insights from within the Kingdom
 Abunayyan Holding Company  Al Majdouie Group  Al Rajhi Takaful
 Al-Yaum Media House  ARASCO  Banque Saudi Fransi
 Jadwa Investment  Mobily  Ministry of Commerce and Industry
 National Medical CARE Company  Red Sea Housing Services
 Saudi Electricity Company  Saudi Hollandi Bank
 Saudi Telecom Company  TASNEE  Zamil Group and more…
Media Partners Event Partners Organised By
To register contact: Farha Arif
Conference Sales Manager
Tel: +971 4 407 2791
Fax: +971 4 335 2718
E: farha.arif@iirme.com
T: +971 4 407 2791
E: farha.arif@iirme.com