NISO Plus Product Management in the Information Economy
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This presentation was provided by Patricia Brennan of the Chan Zuckerberg Initiative on Tuesday, Feb 25, during the NISO Plus Conference in Baltimore, Maryland.
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NISO Plus Product Management in the Information Economy
- 1. product management in the information economy Patricia Brennan February 2020
- 2. NISO Plus Meeting February 2020 2 Some Themes and Observations Definitions Info Products Trends
- 3. NISO Plus Meeting February 2020 3 Definitions & Scope
- 4. NISO Plus Meeting February 2020 4 Definitions Product Manager Product Management
- 5. SciTech All Hands July 2018 (UX Research) Desirability Do customers value and want the solution? Is it creating value for the organization? Feasibility Is the experience technologically feasible? Is it usable? Viability Does it scale and is it sustainable? Does it meet ethical, privacy, and security considerations?
- 6. NISO Plus Meeting February 2020 6 Titles may vary Project Manager Solution / Product Analyst Product Owner Strategist Content Manager Business Developer Product Marketing Expectations don’t Knowledge of the user Knowledge of the customer Knowledge of the metrics, data Knowledge of the organization Knowledge of the industry Knowledge of the technology
- 7. NISO Plus Meeting February 2020 7 Role Scope Product Management What We Do Collaborate and Serve Our Tools Narratives & Data Our Role Clarity What we Deliver Value
- 8. NISO Plus Meeting February 2020 8 Product Lifecycle framework collaborate to develop sustainable products Ensure long-term support Sustain, Support, Sunset (Maturity) Sustainability plan (community, funding/revenue) Manage expectations and transition existing customers Scale to users and need Growth (Scaling) Deliver to a broader market or new markets Scale support, operations, metrics It is important to continue to measure, evaluate, and learn at this stage Hypothesis evaluation Delivery and Evaluation (Validation) Evaluate ideas and identify risks to success Deliver product (customer collaboration), work closely with cross-functional teams to launch Deliver whole product solution Find problems and opportunities Concept Discovery (Exploration, Incubation) Initial build/buy/partner assessment Identify and evaluate prototypes early and often
- 9. NISO Plus Meeting February 2020 9 Information Products
- 10. NISO Plus Meeting February 2020 10 Digital Transformation?
- 11. NISO Plus Meeting February 2020 11 Workflow and Delivery
- 12. NISO Plus Meeting February 2020 12 Product Lifecycle framework Projects don’t always become sustainable products Ensure long-term support Sustain, Support, Sunset (Maturity) Sustainability plan (community, funding/revenue) Manage expectations and transition existing customers Scale to users and need Growth (Scaling) Deliver to a broader market or new markets Scale support, operations It is important to continue to measure, evaluate, and learn at this stage Hypothesis evaluation Delivery and Evaluation (Validation) Evaluate ideas and identify risks to success Deliver product (customer collaboration), work closely with cross-functional teams to launch Deliver whole product solution Find problems and opportunities Concept Discovery (Exploration, Incubation) Initial build/buy/partner assessment Identify and evaluate prototypes early and often Project Built without value understood Whole Product Funding has an end date and funders are not the customer
- 13. NISO Plus Meeting February 2020 13 Trends & Opportunities
- 14. NISO Plus Meeting February 2020 14 Trends: Opportunities Core Value Ethical Authoritative Sources Algorithms AI & Machine Learning Shared Infrastructure Knowledge Graphs
- 15. NISO Plus Meeting February 2020 15 Skills Domain Knowledge Deep Empathy & Understanding Data Driven Technology Adept Business Acumen Capabilities Strategic Vision Influence Evangelism Collaboration Stakeholder Management &
- 16. Thank you!
Editor's Notes
- My perspectives on product management including some challenges and opportunities that exist today for those of us working the information arena - that is publishers, librarians, and ‘vendors’ I’d like to provoke thinking with my definition of product management and perhaps to challenge the audience to think about how they define product at their organization and whether it is in fact an integrated discipline or a function regardless of the state of product, I’d like to get some thinking and conversation going about some of those opportunities and challenges
- Some Perspective on PM. First I’d like to start with a brief discussion of what product management is in my view based on my experience, my continually learning and relearning concepts, tools, and processes in what is fairly dynamic discipline today. What is Product...product manager, management,
- Definitions: The real role of the product manager in the organization is to work with a team to create the right product that balances meeting business needs with solving user problems. Perri, Melissa. Escaping the Build Trap (Kindle Locations 551-553). O'Reilly Media. Kindle Edition. to discover a product that is valuable, usable and feasible where Product = Customer x Business x Technology Marty Cagan
- These manifest as certain core product principles
- Deep knowledge of the customer Deep knowledge of the data Deep knowledge of the business environment, the organization Deep knowledge of the market and industry Subject matter experts Product management is relentless
- Discuss wearing of hats here These map decently to our Tech Maturity Levels What we don’t have yet is how to clearly progress to the next stage; we need to spend time together working on what this means for CZI
- Discuss wearing of hats here These map decently to our Tech Maturity Levels What we don’t have yet is how to clearly progress to the next stage; we need to spend time together working on what this means for CZI
- The information economy has not yet been transformed by technology but the signals are there and will likely lead to rethinking what it means to publish, to acquire, curate, make available, and preserve information