#TajInAmritsar gives a feel of Taj Swarna to social media users
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The digital launch report summarizes Taj Inn Amritsar's social media campaign to promote the launch of the new hotel. The objectives were to generate buzz about the launch, build connections between the hotel and Amritsar city, and create awareness of the hotel's offerings. The approach included introducing #TajInAmritsar on social media and showcasing city elements, developing a launch video highlighting the city-hotel connection, and creating engaging content through photos of cultural aspects of the city. The campaign achieved over 1.4 million total outreach and growth on social media platforms, with the launch video receiving over 1.5 lakh views and content on food, architecture, and people receiving hundreds of interactions.
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#TajInAmritsar gives a feel of Taj Swarna to social media users
- 2. Objectives • Generate buzz across digital towards the launch of Taj Swarna, Amritsar • Build a connect between the hotel and city • Create awareness about the various offerings by the hotel
- 3. Approach • We started our social journey by introducing #TajInAmritsar and showcasing city centric elements on social media • We developed a Launch Video that communicated the connect between the city and the hotel • We shot Photographs that capturing the people, heritage and never-seen-before elements of the city • We created a high outreach Content Strategy that engaged with audiences • We built a media plan that reached out to the right target audience to be lured into #TajInAmritsar
- 4. Campaign Impact Launch Video garnered +1.5 Lakh Views #TajInAmritsar Contest received +500 Entries & 1.35 Mn OutreachTweet Impressions 267K Outreach 1.04 Mn Outreach 73K Overall Campaign Outreach 1.4 Mn
- 5. Platform Growth % Facebook 18.34% Twitter 144.44% Instagram 136.54% Campaign Impact
- 6. Pre-Launch We started our social journey with a GIF that reflected the legacy of Amritsar
- 7. Content series that highlighted the essence of Amritsar through rich imagery shot across the city Pre-Launch - Content
- 8. Launch - Video + 2.50 L People Reached + 1.5 L Video Views + 6000 Engagements The #TajInAmritsar video built a connect between the city of Amritsar and the Taj Swarna, highlightings facets of generosity, warmth, humility and the celebration of colours all over the city.
- 9. Launch – Content Amritsar - Culture Content themes around Art, Architecture, Culture, People captured the essence of Amritsar and brought it back to what the Hotel had to offer Hotel - Food Fes<vals
- 10. Hotel – Architecture Amritsar – People Hotel - Rituals Launch – Content Content themes around Art, Architecture, Culture, People captured the essence of Amritsar and brought it back to how we had encapsulated it at our Hotel through personalised visual content created by photographers
- 11. Most Engaging Posts Total Interactions – 409Total Interactions – 503
- 12. Total Interactions – 183Total Interactions – 217 Most Engaging Posts
- 15. Video Engagement Total Interactions – 72 Total Views - 666 Total Interactions – 5628 Total Views - 149837 Total Interactions – 162 Total Views - 2243 Total Video Views - ~200,000
- 16. Sales-related Offers Total Interactions – 160 Inaugural Offer & Long Weekend Offer Total Interactions – 398 Total Website Clicks - 5000Total Website Clicks - 3000
- 17. Contest • Amritsar is a land rich in culture and history. There's something to discover in every street of the city. • With an objective to drive more video views and brand awareness, we asked fans what makes them want to go and explore the city when they visit #TajInAmritsar Entries – +600 Outreach - 1,357,099
- 19. Interaction with Fans & Guests Customized responses in sync with the Comments of our Fans
- 20. Facebook Interac<ons Interaction with Fans & Guests Appreciation from fans
- 21. Launch Summary • The Launch Video and personalized visual stories were well received by Fans and Guests • Our current engagement ratio is 7.88%, surpassing various industry benchmarks • Our Posts received an average organic Reach of 3000, with average Engagements between 75-100 interactions per post • We have received 179 Reviews in less than 45 Days of the opening (An average of 4 reviews a day)