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DAYLONG VIRTUAL
CONFERENCE –
TWITTER PANEL INTERVIEWS
#TOSBDay - September 1
Concept
• Day-long virtual conference by interviewing 35 of our speakers
• Back to back panels, each of one hour starting from 10am to 8pm
• Conversations were around different topics that include Social
entrepreneurship, storytelling, leadership, management, sports,
technology, innovation, economy, Indian elections, teamwork and
diversity
Purpose:
 To mark Sept 1 as TOSB Day by creating meaningful content for us
To create a platform for in-depth discussions and highlight our
speakers and services
Highlights
 52.9 million ORGANIC impressions on #TOSBDay
 3.5 million reach on the hashtag
 1500+ tweets generated in one day
 We appeared on mobile trends at 7pm
 Followers increased on Twitter in one week – 97
 Likes increased on Facebook in one week – 45
 Storify link
Some amazing stats – Impressions at different times
52.9mn ORGANIC Impressions
Snapshots – TOSB Tweets
Speakers Tweets
Partner Tweets
Panel Creatives

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Tosb day social samosa

  • 1. DAYLONG VIRTUAL CONFERENCE – TWITTER PANEL INTERVIEWS #TOSBDay - September 1
  • 2. Concept • Day-long virtual conference by interviewing 35 of our speakers • Back to back panels, each of one hour starting from 10am to 8pm • Conversations were around different topics that include Social entrepreneurship, storytelling, leadership, management, sports, technology, innovation, economy, Indian elections, teamwork and diversity Purpose:  To mark Sept 1 as TOSB Day by creating meaningful content for us To create a platform for in-depth discussions and highlight our speakers and services
  • 3. Highlights  52.9 million ORGANIC impressions on #TOSBDay  3.5 million reach on the hashtag  1500+ tweets generated in one day  We appeared on mobile trends at 7pm  Followers increased on Twitter in one week – 97  Likes increased on Facebook in one week – 45  Storify link
  • 4. Some amazing stats – Impressions at different times 52.9mn ORGANIC Impressions
  • 7.