Times Glamour is reputed and one of its kind exhibition for retailers of Luxury Jewellery in India. Webshakers strategies and executes all the digital marketing strategies for the event promotion, stall sales, customer engagement

2. Objective
• Times Glamour, India’s most luxurious B2C fine
jewellery exhibition wanted to set up awareness
digitally and create a nationwide digital buzz
about its exhibition slated from 14th to 16th July,
2017.
Our Focus :
- To establish that every exhibitor participating at
Times Glamour 2017 is one of its kind.
- To make it one stop for their real jewellery needs.
- To device campaigns that would attract the
customers to the exhibit
- To far off, build a community where in every
jewellery lover aspires to be in.

3. Target Audience
• A major chunk of our nation wide audience
were
- Bride to be’s
- HNI’s
- Highly fashion and jewellery conscious
- Digital savvy millenials
- Crazy about jewellery and it’s types

4. Reach
• With the multiple segmentation of targeted
ads and posts, we could reach 44cities across
the country.
• We also created hyper local ads which catered
to Mumbai since that was our show destination.

5. Our Approach
• Considering the insights, we thought the
best way to approach this was through:
- Content Marketing
- Video Productions
- Event Responses
- Bloggers meet up

6. Glam Times
• A unique magazine cover style
where in we showcased all the
exhibitors participating with us
• More than 115+ were created
for the same

7. Glam Of India
• Jewellery being the most important part in every
marriage in any part of the country, we picked up
8 brides from different cultures and showcased an
essence of their wedding jewellery.

8. My Kind Of Glamour
• The kind of Glamour the jewellery industry has,
comes from the visionaries of these grand stores.
Taking video testimonials of 12 most honourable
brands, we started our next campaign, My Kind
Of Glamour.

9. Come Closer To See More
• A video countdown where in we created
curiosity showing the best of jewellery brands
and jewellers coming at Times Glamour.

11. Page Statistics
• 3000+
unique page likes.
• 1,45,273+
engagement.
• 4,38,626+
unique page impressions.
• 6,58,847+
total page impressions.
Event Statis
• 78,000+
People reached.
• 6,300+
People viewed.
• 1,500+
responded.

12. Ads Statistics
• 18,472+
unique page reach.
• 98,524+
impressions.

13. Post Statistics
• 26,173 total likes on posts
• 243 total comments
• 567 link clicks
Video views
• 61,294 total video views
• 2,71,604 total video impressions
• 6,02,828 total impression
• 12,74,523 total people saw the posts
• 38,056 total engagement

14. Instagram Statistics
Engagement Impressions Impressions

15. Thank You
Within a fortnight,
Digitally became India’s most spoken
luxury jewellery exhibition.
Presented by:
Partner
Hiloni Punatar
Account Manager
Zeel Gada