Bridal Couture Week (BCW) is a 3-day event scheduled for November 25-27, 2016 in Karachi, Pakistan. The objective is to showcase Pakistan's fashion industry and provide opportunities for bridal designers, jewelry designers, models, and entertainers to display their talents. Approximately 22-24 fashion designers will showcase their collections each day with around 1,200 people attending daily. The event will feature live streaming, a photo gallery, an interactive corner, celebrity interviews, and social media updates. Advertising packages ranging from 100,000 to 700,000 Pakistani rupees are available for brands to receive exposure and promotions through the event.

2. CONTENT
EVENT STATISTICS SCHEDULE FEATURES TARIFFS

4. • Bridal Couture Week (BCW) has been conceived and created with a vision to Showcase Pakistan
Fashion Industry to The Global Fashion World.
• A platform to fuse both contemporary and traditional styles for the bridal seasons.
• The event also provides a golden opportunity to bridal jewelry designers, models, choreographers
and entertainers to showcase their talent.
• The objective of BCW will be to create business relationships and to facilitate a dialogue between
designers and trade buyers.
• The 12th Edition is Scheduled between the 25th - 27th November 2016.
BRIDAL COUTURE WEEK

6. BCW Likes:210k
Days Reach Engagement
Day 1 4,69,506 97,248
Day 2 9,25,780 2,37,683
Day 3 1,739,930 4,46,361
Total 3,135,216 7,81,292
Style 360
Days Reach Engagement
Day 1 2,566,034 2,34,599
Day 2 2,500,563 3,14,929
Day 3 2,351,477 3,42,652
Total 7,418,074 8,92,180
BCW
Tweets 2,202
Followers 1,945
Total Impressions 1,007,000
Note Impressions are of 3 days

8. EVENT : BRIDAL COUTURE WEEK 2016
EVENT DATES : 25th , 26th and 27th Nov 2016
NO. OF DAYS : 3 days event
NO. OF DESIGNERS : Approx. 22 to 24 Fashion designers will showcase
SLOT : Approx. 6 to 8 designers per day
SEATING CAPACITY : 600 to 800 per segment average of 1,200 people per day
VENUE : TBH

9. BRIDAL COUTURE WEEK 2016 – Karachi
• BCW 2014 was held on Expo Centre – Karachi
• 16 Designers were participated on 3 days.
• Approx 13K users per day were watch live streaming.
• 80K likes came on BCW fanpage on only 4 days.
• 10K pageviews on photo gallery page watch visit.
• Celebrities interviews.
• Running social wall that includes celebrity photos on Red carpet.
• Social Media updates.
• Daily 120 pictures uploaded on Facebook page and 150 statuses.(per day engagement 700k – 800k approx)
SUCCESS STORY

10. Live
Streaming
Photo
Gallery
Interactive
corner
Backdrop
Social
Media

11. • Bridal Couture Week 2016 (Lahore) will be live streaming
• Branding around live streaming player available.
• Inside the livestream player timer ticker will be added after every 5 mins with branding message.
Size: 640 x 480
LAHORE - 2016
LIVE STREAMING

12. PHOTO GALLERY
• All images on photo gallery will be added with brand logo.
• Branding text on header of photo gallery.
• Photo gallery will be found on www.bridalcoutureweek.pk.

13. INTERACTIVE CORNER
• Selfie Corner/Prop Corner:
• A designated space where not only stars but public can take
selfies too and they will be uploaded on the page with their
name.
• Hot Seat:
• A simple place we will invite stars and celebrities for interviews
and rapid fire round.

14. • Backdrop available for advertising on our interactive corner.
• Online interviews of visitors, models & celebrities will be taken.
• Brand images and logos can be placed on the backdrop.
BACKDROP

15. FACEBOOK POST
( BRAND )
Brand
Logo

16. • Brand logo on every BCW 2016 Lahore image, interactive wall and live streaming.
• Commercial will play between and after ending of every show (3 shows in a day).
• Branded photo gallery on style360.tv and Bridalcoutureweek.pk.
• Before the BCW show we will play the highlights of the last show and they will be branded.
• Video with brand logo will be played after every show.
• Placement on Interactive corner props.
• Models and designers endorsement.
• Photo gallery.
• Facebook posts.
OUR COMPLETE OFFER

17. TARIFF

18. PACKAGE NUMBER 1
Offers
Brand name in the post
Page to be tagged
Website Link
Brand logo on the image
90 Posts
Special dress promotion
PKR. 100,000/-
PACKAGE NUMBER 2
Offers
Placement on website
Branding around Live streaming
Timed ticker inside livestreaming
Brandcorner
Brand name in the post
Page to be tagged
Website Link
Brand logo on the image
90 Posts
Special dress promotion
PKR. 300,000/-

19. PACKAGE NUMBER 3
Offers
Selfie corner/Props
Placement on interactive wall
Placement on website
Branding around Live streaming
Timed ticker inside live streaming
Brandcorner
Brand name in the post
Page to be tagged
Website Link
Brand logo on the image
90 Posts
Special dress promotion
PKR. 500,000
PACKAGE NUMBER 4
Offers
Interactive chair
Commercials between and after ending of every show
Branded highlights of the last BCW show
Selfie corner/Props
Placement on interactive wall
Placement on website
Branding around Live streaming
Timed ticker inside live streaming
Watermark in live streaming
Brand logo on all photo gallery images
Brand name in the post
Page to be tagged
Website Link
Brand logo on the image
90 Posts
Special dress promotion
PKR. 700,000

20. THANK YOU