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PITCH DECK
JourneyPalette
Explore. Discover. Connect.
Problem
Adventure travellers face fragmented
discovery and booking processes, lacking
streamlined options and sustainable
practices.
Lack of visibility, operational
inefficiencies and lack of
data-driven insights
Lack of sustainable
tourism practices and
culture erosion
Fragmented discovery and booking process &
lack of streamlined adventure styles.
Solution
Centralized platform for
discovery, booking and
well-organized filters for
different adventure styles
Global visibility, direct
connections and inventory
management for local
providers
Curation of sustainable and
culturally immersive travel
experiences
A unified platform for seamless adventure discovery and booking, featuring personalized
recommendations and a strong focus on sustainable tourism and cultural preservation.
How it Works
The product features:
● Seamless Adventure
Discovery and Booking
● Advanced Search and
Filter Options
● Categorized Adventure
Styles
● Sustainability Focus
● culturally immersive
experiences that
support local
communities
Target Market
USERS
CLIENTS
International tourists, local travellers,
expatriates, sustainable tourism enthusiasts,
and adventure travellers.
Local tour operators, accommodations, adventure parks,
experience providers, community-based organizations,
artisans, and, all seeking to promote authentic local
experiences and sustainable tourism initiatives.
How We Are Different
AirBnB
● Offers 20% booking commission
● Curated local experiences, tours, and
activities
Triply.co
● Online booking platform for tours,
activities, and rental vehicles in East Africa
TripAdvisor
● Commissions vary from 20-25%
● Tours, activities, and attraction tickets
globally
JourneyPalette
● Lower commission rates
● Integrated platform: seamless discovery,
booking, and sustainability
● Categorized adventure styles for easy
exploration
● Sustainable Tourism and Cultural
Preservation
● Advanced search and filters options
● Direct Connections
Tourradar
● Commissions range from 15-25%
● Multi-day tours and adventure
packages
Booking.Com
● Commission rates range from 15% to 25%
● Tours, activities, accommodations and
travel packages worldwide
• Digital Marketing
• Strategic partnerships with
local businesses and tourism
boards
• Influencer marketing
• Targeted content creation
• Focusing on sustainable
tourism and authentic local
experiences in marketing
Marketing
Strategy
Cost Structure Revenue Streams
• Platform development
• Marketing expenses
• Personnel salaries
• Operational costs
• Customer acquisition
• Commission and payment fees
• Commission from bookings
• Subscription plans
• Premium listings and packages
• Bundled packages and partnerships
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
• Local tour operators and experience
providers
• Accommodation providers
• Community-based organizations and
NGOs
• Marketing agencies
• Payment gateway providers
• Platform development and
maintenance
• Partner onboarding and management
• Marketing and promotions
• Customer support
• Data analysis and insights
• Experience curation
• Integrated Platform; discovery, booking,
inventory management & sustainability
• Tailored recommendations and filters
• Empowerment of local businesses
• Commitment to sustainability
• Transformative cultural immersion
• Personalized support
• Regular communication and updates
• Feedback collection
• Personalized recommendations
• Responsive customer service
• Community engagement
• Loyalty programs
• Travellers seeking authentic
experiences
• Local businesses in tourism
• International tourists
• Local Kenyan travellers
• Expatriates and long-term residents
• Sustainable tourism enthusiasts
Key Resources Channels
• Technology infrastructure
• Skilled personnel
• Financial resources
• Partnerships and networks
• Content creation capabilities
• Website and mobile app
• Social media
• Partnerships with agencies
• Direct sales
• SEO and content marketing
• Influencer marketing
• Trade shows and exhibitions
• Referral programs
Business Model
Winrose Muthee
Start-Up Tech Leader | Operations & Customer Focus |
Passionate about Kenyan Tourism
● Passionate, results-oriented leader with a background in
operations, customer experience, and sales within fintech
startups and the travel and tourism industry.
● Dedicated to transforming the Kenyan tourism market with
innovative SaaS solutions.
● Ability to drive growth and foster a positive team culture.
Project management | IT Expert | Leader
● Experience in information technology, specializing in
system administration, network management, user
support, and IT team leadership.
● proven track record of delivering high-quality work with
meticulous attention to detail and a focus on process
improvement.
● Entrepreneurial experience in developing SaaS solutions.
Calvince Agira
The Team
Founder/CEO CTO/Co-Founder
Traction
● MVP prototype completed and in
the market for testing.
● Gathering key insights to further
enhance user experience.
● Leveraging contacts established
during the research phase to
expand reach.
Use of Funds:
• Product Development - refining and
developing web platform
• Operations- hire the right talent &
utilities
• Marketing and Sales - Brand
awareness
• Customer acquisition
Ask
We are seeking $50,000 to help with
the stated purposes.
$3B
1-2% market share
20-30% of TAM
Size of
the Market
3B in 2023
Total Available Market (TAM):
$600M-900M from more than 50,000
business
Serviceable Available Market (SAM):
$6 million to $18 million
Serviceable Obtainable Market (SOM):
Source; Kenya Tourism Board
Plan A
Free
Basic Standard Premium
Subscription Plan 0 Ksh 1000/month Ksh 1500/month Ksh 2000/month
Booking Commision 0 5% 8% 10%
Premium Listings &
Advertising
0 Ksh 2500 Ksh 5000 Ksh 10000
Revenue Model
Financial Projections
*Amount in USD
With the proposed revenue model and a target of acquiring 1500 businesses in year one and 2x growth
impact in year two
Purpose: a travel platform that revolutionises travel by
connecting explorers with accommodation and adventures.
Vision:To become the leading platform for curated,
sustainable, immersive travel, positively impacting
local communities and the environment.
Mission: To revolutionize Kenya's travel industry by
fostering cross-cultural exchange, promoting responsible
tourism, and empowering local businesses and
communities.
Core Values: Transformation, Respect,
Innovation, Passion, Sustainability
Company Overview
Contact Us +254 725 949 545
www,journeypalette.co.ke
info@journeypalette.co.ke
Nairobi, Kenya
THANK YOU

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JourneyPalette Pitch Deck Seed pre-revenue

  • 2. Problem Adventure travellers face fragmented discovery and booking processes, lacking streamlined options and sustainable practices. Lack of visibility, operational inefficiencies and lack of data-driven insights Lack of sustainable tourism practices and culture erosion Fragmented discovery and booking process & lack of streamlined adventure styles.
  • 3. Solution Centralized platform for discovery, booking and well-organized filters for different adventure styles Global visibility, direct connections and inventory management for local providers Curation of sustainable and culturally immersive travel experiences A unified platform for seamless adventure discovery and booking, featuring personalized recommendations and a strong focus on sustainable tourism and cultural preservation.
  • 4. How it Works The product features: ● Seamless Adventure Discovery and Booking ● Advanced Search and Filter Options ● Categorized Adventure Styles ● Sustainability Focus ● culturally immersive experiences that support local communities
  • 5. Target Market USERS CLIENTS International tourists, local travellers, expatriates, sustainable tourism enthusiasts, and adventure travellers. Local tour operators, accommodations, adventure parks, experience providers, community-based organizations, artisans, and, all seeking to promote authentic local experiences and sustainable tourism initiatives.
  • 6. How We Are Different AirBnB ● Offers 20% booking commission ● Curated local experiences, tours, and activities Triply.co ● Online booking platform for tours, activities, and rental vehicles in East Africa TripAdvisor ● Commissions vary from 20-25% ● Tours, activities, and attraction tickets globally JourneyPalette ● Lower commission rates ● Integrated platform: seamless discovery, booking, and sustainability ● Categorized adventure styles for easy exploration ● Sustainable Tourism and Cultural Preservation ● Advanced search and filters options ● Direct Connections Tourradar ● Commissions range from 15-25% ● Multi-day tours and adventure packages Booking.Com ● Commission rates range from 15% to 25% ● Tours, activities, accommodations and travel packages worldwide
  • 7. • Digital Marketing • Strategic partnerships with local businesses and tourism boards • Influencer marketing • Targeted content creation • Focusing on sustainable tourism and authentic local experiences in marketing Marketing Strategy
  • 8. Cost Structure Revenue Streams • Platform development • Marketing expenses • Personnel salaries • Operational costs • Customer acquisition • Commission and payment fees • Commission from bookings • Subscription plans • Premium listings and packages • Bundled packages and partnerships Key Partners Key Activities Value Proposition Customer Relationships Customer Segments • Local tour operators and experience providers • Accommodation providers • Community-based organizations and NGOs • Marketing agencies • Payment gateway providers • Platform development and maintenance • Partner onboarding and management • Marketing and promotions • Customer support • Data analysis and insights • Experience curation • Integrated Platform; discovery, booking, inventory management & sustainability • Tailored recommendations and filters • Empowerment of local businesses • Commitment to sustainability • Transformative cultural immersion • Personalized support • Regular communication and updates • Feedback collection • Personalized recommendations • Responsive customer service • Community engagement • Loyalty programs • Travellers seeking authentic experiences • Local businesses in tourism • International tourists • Local Kenyan travellers • Expatriates and long-term residents • Sustainable tourism enthusiasts Key Resources Channels • Technology infrastructure • Skilled personnel • Financial resources • Partnerships and networks • Content creation capabilities • Website and mobile app • Social media • Partnerships with agencies • Direct sales • SEO and content marketing • Influencer marketing • Trade shows and exhibitions • Referral programs Business Model
  • 9. Winrose Muthee Start-Up Tech Leader | Operations & Customer Focus | Passionate about Kenyan Tourism ● Passionate, results-oriented leader with a background in operations, customer experience, and sales within fintech startups and the travel and tourism industry. ● Dedicated to transforming the Kenyan tourism market with innovative SaaS solutions. ● Ability to drive growth and foster a positive team culture. Project management | IT Expert | Leader ● Experience in information technology, specializing in system administration, network management, user support, and IT team leadership. ● proven track record of delivering high-quality work with meticulous attention to detail and a focus on process improvement. ● Entrepreneurial experience in developing SaaS solutions. Calvince Agira The Team Founder/CEO CTO/Co-Founder
  • 10. Traction ● MVP prototype completed and in the market for testing. ● Gathering key insights to further enhance user experience. ● Leveraging contacts established during the research phase to expand reach.
  • 11. Use of Funds: • Product Development - refining and developing web platform • Operations- hire the right talent & utilities • Marketing and Sales - Brand awareness • Customer acquisition Ask We are seeking $50,000 to help with the stated purposes.
  • 12. $3B 1-2% market share 20-30% of TAM Size of the Market 3B in 2023 Total Available Market (TAM): $600M-900M from more than 50,000 business Serviceable Available Market (SAM): $6 million to $18 million Serviceable Obtainable Market (SOM): Source; Kenya Tourism Board
  • 13. Plan A Free Basic Standard Premium Subscription Plan 0 Ksh 1000/month Ksh 1500/month Ksh 2000/month Booking Commision 0 5% 8% 10% Premium Listings & Advertising 0 Ksh 2500 Ksh 5000 Ksh 10000 Revenue Model
  • 14. Financial Projections *Amount in USD With the proposed revenue model and a target of acquiring 1500 businesses in year one and 2x growth impact in year two
  • 15. Purpose: a travel platform that revolutionises travel by connecting explorers with accommodation and adventures. Vision:To become the leading platform for curated, sustainable, immersive travel, positively impacting local communities and the environment. Mission: To revolutionize Kenya's travel industry by fostering cross-cultural exchange, promoting responsible tourism, and empowering local businesses and communities. Core Values: Transformation, Respect, Innovation, Passion, Sustainability Company Overview
  • 16. Contact Us +254 725 949 545 www,journeypalette.co.ke info@journeypalette.co.ke Nairobi, Kenya THANK YOU