Web Search Alert 2006


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Overview of current developments in web searching. Standard web search is largely unchanged although there are some developments with Ask, Exalead and Live. Most action is in social search, social bookmarking, online video, and some in academic / scholarly resources.

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  • Web Search Alert 2006

    1. 1. Web Search Alert Gwen Harris (www.websearchguide.ca) CASLIS Toronto – November 7, 2006
    2. 2. What we will cover <ul><li>Social search </li></ul><ul><li>Tagging </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Video </li></ul><ul><li>Scholarly </li></ul>
    3. 3. US Search Share Rankings (Sept 2006) 2.7%  Ask 6.3%  AOL 9.2%  Live/MSN 23.4%  Yahoo 50.0%  Google
    4. 4. What’s happening with web search engines? <ul><li>Probably larger databases </li></ul><ul><li>No syntax changes </li></ul><ul><li>Some changes to ranking – no two people will get the same results </li></ul><ul><li>New look – Live.com and Exalead </li></ul>
    5. 5. People just want to have fun What’s going on with search?
    6. 6. Gone Social and Personal <ul><li>Social Search – “wayfinding informed by human judgment” </li></ul><ul><li>Questions and Answers </li></ul><ul><li>Social Bookmarking Services – share online bookmarks </li></ul><ul><li>Personal verticals </li></ul>
    7. 7. Question and Answer
    8. 8. Question and Answer <ul><li>Yahoo Answers – most users </li></ul><ul><li>Microsoft QnA </li></ul><ul><li>AnswerBag </li></ul><ul><li>Google Answers - higher quality – pay $ </li></ul>
    9. 9. Social Bookmarking <ul><li>Save bookmarks online and use from anywhere </li></ul><ul><li>Tag them to describe subject, format, anything you like </li></ul><ul><li>Add comments </li></ul><ul><li>Possibly rate – bad to excellent </li></ul><ul><li>Make public (or restrict to friends or keep private) </li></ul>
    10. 10. Tags at del.icio.us
    11. 11. Del.icio.us for librarians <ul><li>LIS 757 course on Social Software for Libraries, UWO </li></ul><ul><li>Maui Community College </li></ul><ul><li>Me - websearchlady </li></ul>
    12. 12. Pivot-browsing <ul><li>Search del.icio.us for folksonomies </li></ul><ul><li>From list find Shirky article. </li></ul><ul><li>Click on Saved by xxxx people (pivot by url) </li></ul><ul><li>Use tagcloud – click on a tag (pivot by tag) </li></ul><ul><li>Find a person – see what else that person has saved (pivot by person) </li></ul>
    13. 13. Social Bookmarking <ul><li>Del.icio.us – share bookmarks </li></ul><ul><li>Furl.net – save pages </li></ul><ul><li>Yahoo MyWeb – save pages </li></ul><ul><li>StumbleUpon – rank and review </li></ul><ul><li>Ma.gnolia </li></ul><ul><li>Connotea - academic </li></ul><ul><li>Library Thing - bibliophile </li></ul>
    14. 14. StumbleUpon <ul><li>“Serendipity – “personal content discovery” </li></ul><ul><li>Must install toolbar </li></ul><ul><li>Vote, tag, review </li></ul><ul><li>Join a network </li></ul><ul><li>Stumble around </li></ul>
    15. 15. StumbleUpon + Google Bookmarks
    16. 16. Tagging for lovers of books
    17. 17. Flickr for Librarians
    18. 18. Personalized Verticals <ul><li>Create a specialized search engine on a narrow topic. </li></ul><ul><li>Share with others. </li></ul>
    19. 19. Rollyo – Roll Your Own
    20. 20. Personalized Verticals <ul><li>Rollyo – searches Yahoo using site: syntax </li></ul><ul><li>Prefound – personal collections – similar to bookmarking </li></ul><ul><li>Google Coop – add specialized search to a web site </li></ul>
    21. 21. Google Coop <ul><li>People with expertise tag urls in a subject area using (somewhat) controlled vocabulary. </li></ul><ul><li>Webmasters create a specialized search engine on a topic for their website. </li></ul>
    22. 22. Google Coop - Topics <ul><li>Google Coop Health . </li></ul><ul><li>Contributors like the Mayo Clinic, National Library of Medicine and few others, have been tagging pages (their own I expect) with index terms that will aid in clustering results into more meaningful packets. </li></ul>
    23. 23. Google Coop – Custom Search Engine <ul><li>Very new (Oct 2006) </li></ul><ul><li>Said to be reasonably easy to create a search engine. </li></ul><ul><li>Featured Examples . </li></ul><ul><li>Growing fast. </li></ul>
    24. 24. What’s Happening? Web 2.0 <ul><li>&quot;architecture of participation&quot; … based on social software where users generate content , rather than simply consume it, and on open programming interfaces that let developers add to a web service or get at data. …Web rather than the desktop is the dominant platform … </li></ul>
    25. 25. Live Search
    26. 26. Live Search <ul><li>Web 2.0 user interface </li></ul><ul><li>Related terms (poor so far) </li></ul><ul><li>Integrated with Live.com portal </li></ul><ul><li>Custom searches – macros </li></ul><ul><li>Image search – delightful </li></ul><ul><li>RSS Feeds and More </li></ul>
    27. 27. Exalead
    28. 28. Exalead <ul><li>Facelift </li></ul><ul><li>Excellent aids for refining a search </li></ul><ul><li>Thumbnails </li></ul><ul><li>NEAR operator (16 words) NEAR/n </li></ul><ul><li>Strong Boolean </li></ul><ul><li>Truncation operator * </li></ul>
    29. 29. Ask.com has answers
    30. 30. Ask.com <ul><li>Good 2 nd tier engine </li></ul><ul><li>Canada climate change </li></ul><ul><li>Narrow / expand </li></ul><ul><li>Binoculars </li></ul><ul><li>Image search – delightful </li></ul><ul><li>Maps – Canada and US </li></ul>
    31. 31. Online Videos <ul><li>During March 2006, approximately 42 percent of all U.S. Internet users streamed video through an entertainment site, and more than 33 percent did so from a portal. </li></ul>
    32. 32. Online Videos <ul><li>On average, consumers spent close to one hour per month viewing Internet video from work locations during March 2006.  </li></ul>
    33. 33. Video-sharing <ul><li>YouTube – video-sharing and social network – 100 million views a day; 34 million unique users a month. </li></ul><ul><li>Yahoo Video … </li></ul>
    34. 34. Google Video <ul><li>UCBerkeley Google Video – 250 hours of video from classes </li></ul><ul><li>National Hockey League – full length video of some recent games and selected classic contests. (G&M Nov 4/06) </li></ul>
    35. 35. Google and Friends <ul><li>Google for Educators – teacher’s guide to Google products </li></ul><ul><li>Google Librarian Center – newsletter and stories </li></ul><ul><li>Google Literacy Project - resources for reading and education. </li></ul>
    36. 36. Scholarly - Directories <ul><li>Intute in the UK – 113,000 sites - academic and research communities </li></ul><ul><li>Internet Public Library – added Grokker visual search. </li></ul><ul><li>Librarians’ Internet Index – 20,000 sites. Uses facets </li></ul>
    37. 37. Scholarly - WorldCat <ul><li>Worldcat .org has 1 billion items in 10,000 libraries </li></ul><ul><li>Also accessible through Google, Yahoo, Live </li></ul>
    38. 38. Scholarly - Google <ul><li>News Archive - 200 years – historical news archives - $$ </li></ul><ul><li>Google Books – might get full view, limited preview, snippet, or no view. </li></ul><ul><li>Google Scholar – keeps on chugging </li></ul>
    39. 39. Academic Live (beta) <ul><li>http://academic.live.com/ </li></ul><ul><li>Computer science, physics, medical, and electrical engineering publications. </li></ul><ul><li>Very Web 2.0 </li></ul>
    40. 40. Google Trends (beta) <ul><li>Google Trends builds on the idea behind the Google Zeitgeist, allowing you to sort through several years of Google search queries from around the world to get a general idea of everything from user preferences on ice-cream flavors to the relative popularity of politicians in their respective cities or countries. </li></ul>
    41. 41. Trends – Search & News
    42. 42. A view of the web