The document provides an overview of the growth and advancements in the NFC (Near Field Communication) market as of March 2014, highlighting key developments like the launch of NFC-enabled household appliances and the growing adoption in various sectors such as healthcare, transport, and payments. It includes statistics on the increasing shipment of NFC devices and the expected penetration rates in mobile phones. The NFC Forum's mission is also outlined, focusing on developing standards and promoting compliance and interoperability within the industry.

1. State of the Market
Koichi Tagawa
Chairman, NFC Forum
Sony
March 21, 2014 | San Francisco

2. NFC Industry Update

3. Global Market Situation
• Recent Developments
– First NFC-enabled household appliances launched
– Wearables market takes off
– First nationwide NFC payments rollout in US
– New HCE feature in Android 4.4
– Top payment associations launch HCE solutions
– Major North American coffee shop launches NFC pay
– New NFC/Bluetooth LE (BLE) solutions
• NFC and BLE are complementary technologies

4. Market Segment Status
Healthcare
Taking off!!
Transport
Taking off!
Payment
Preparing for take off
Retail
Preparing for take off
Remote
Healthcare
Airline
Ticket
Public
Transport
Ticket
Coupon / Royalty ProgramCredit / Debit
Consumer Electronics
Soaring!
One Touch to BT/WiFi
Automotive/Mobile Printing
Accessory / Wearable

5. Market Acceleration
• ABI Research
– 125 million NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in
2014
– NFC-enabled smartphone shipments are anticipated to increase by 481% from
2012 to 2015
• Berg Insight
– One in three mobile phones to come with NFC by 2017
– Between 2012 and 2017, installed base of NFC handsets will increase at a CAGR of
65% to reach 2.1bn units
– By 2017, the penetration rate for NFC across all handset segments will increase to
approximately 32%
• Gartner
– 50% of smartphones will have NFC capability by 2015
• IHS Technology
– Two in three phones to come with NFC by 2018
– Annual shipments increasing from 275m units in 2013 to 1.2bn units in 2018.
• Juniper Research
– By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods
in-store

6. NFC Phones Are Here Now
Acer Cloud
Mobile (S500)
Acer Liquid
Glow
BIackBerry
Bold 9900/9930
Acer E320
Liquid Express
Blackberry Curve
9350/60/70
BIackBerry
Bold 9790
Cmii 1/3BIackBerry
Curve 9380
Fujitsu Arrows
µ F-07D
Casio IT-800
Casio DT-X8
Google Galaxy
Nexus
Alcatel One
Touch 922
BIackBerry
Z10
Alcatel One
Touch 996
Asus Padfone
Infinity
Casio G’zOne
CA-201L
Asus
Padfone 2
BIackBerry
Q5
Adline
IMX-200
BBK
Vivo Xplay
BIackBerry
Q10
BIackBerry
Z30
Fujitsu
Arrows Kiss
Fujitsu Arrows
V F-04E
G.To N800
Faea F2/F2S
Faea F1
Gentag GT-
601v2
Gionee
Elife E7
HTC Evo
4GLTE
HTC
Desire C
HTC Droid Incredible
4G LTE
HTC Droid DNA/
HTC J Butterfly
HTC First
Hike X1 Hike X1D
HTC Desire
500
Google
Nexus 5
Google
Nexus 7

7. NFC Phones Are Here Now
Google
Nexus S
Google
Nexus 4
HTC Evo
4GLTE
HTC
Desire C
HTC Droid Incredible
4G LTE
HTC Droid DNA/
HTC J Butterfly
HTC First
Hike X1 Hike X1D
HTC Desire
500
Lenovo K800 LG Optimus 3D
Max/ 3D Cube LG Optimus Elite
LG Optimus
L5/L7
LG Optimus
LTE/2
LG Optimus 4X
HD
Huawei Sonic/
Turkcell T20
Huawei Ascend
Y201
HTC Windows
Phone 8x
HTC Incredible
HTC One SV HTC Ruby /
Amaze
HTC One X/XLHTC One VX
LG Mach
LG Optimus G
HTC One Huawei Ascend
G300
Huawei Ascend
G600
Huawei Ascend
P2
Jolla
by Jolla
LG G2
LG Viper
LG Optimus
Net
LG T530
Ego
LG Optimus VuLG Optimus LTE
Tag
Lumigon
T2
Megafon
Mint
Meizu
MX3

8. NFC Phones Are Here Now
Pantech Sky
Vega LTE
Pantech Sky Vega
Racer
Nokia
C7 / Astound
Nokia
701
Nokia
801T Nokia
Lumia 610 NFC
Motorola
MC75A HF
Motorola Photon Q
4G LTE
Nokia
700
Motorola Razr i/
MT788
Motorola
Droid Razr M
Motorola Droid
Razr Maxx HD
Nokia
Lumia 620
Motorola Droid
Razr/HD
Motorola Droid
Maxx
Motorola Droid
Mini
Motorola Droid
Razr M 4G LTE
Motorola Droid
Ultra
Motorola
Moto X
Motorola Razr D3
MTS 975
Nokia
603
Nokia
808 PureView
Nokia Lumia
1020
Orange Infinity
996
Nokia N9
Nokia
Lumia 820
Nokia
Lumia 920 Nokia Oro
Nokia
Lumia 720
Nokia
Lumia 925
Nokia
Lumia 928
Orange
San Diego
Oppo Find 5
OrientPhone
P6 Plus
Pansonic
Eluga
Pansonic
Eluga Power
Pantech
Discover
Philips Xenium
W336
Porsche Design
P'9981/2

9. NFC Phones Are Here Now
Samsung Ativ
Odyssey
Prada by
LG 3.0
Samsung Ativ
S Neo
Samsung
Galaxy Ace 2
Samsung
Galaxy Axiom
Samsung
Galaxy Express
Samsung
Galaxy Light
Samsung Galaxy
Express 2
Samsung
Galaxy Mega
Samsung Galaxy
Mini 2
Samsung Galaxy
Note/II/3
Samsung
Galaxy S Advance
Samsung
Galaxy S
Blaze 4G
Samsung Galaxy
Premier
Samsung
Galaxy S II
Samsung
Galaxy S III
Samsung Galaxy
S II Plus
Samsung
Galaxy
S4 mini
Samsung
Galaxy S4
Samsung
Galaxy
S4 Active
Samsung
Galaxy
S4 Active
Samsung
Galaxy
Victory 4G LTE
Samsung
Galaxy
Young
Samsung
S5230/S5260
Samsung
SHW-A170K
Samsung
Wave 578
Samsung Wave
M / Y
Samsung
WP8 Ativ S
Sharp Aquos
Phone Serie
Sharp Aquos
Phone Zeta
Sony Xperia
acro S
Sonim XP1301 Core
NFC
Sonim XP and NFC Sony Xperia
ion
Sony Xperia
AX
Sony Xperia L Sony Xperia L Sony Xperia
Sola
Sony Xperia SSony Xperia
P

10. NFC Phones Are Here Now
Sony Xperia SP Sony Xperia
T
Sony Xperia
V
Sony Xperia
VL
Sony Xperia
Z
Sony Xperia
Z1
Sony Xperia
ZL
Sony Xperia
ZR
Toughphone
Defender
Turkcell T11
Maxiphone/ZTE
Racer II
Turkcell
MaxiPRO5
Toughshield
R-500
Turkcell
T40
Vertu
Constellation
Vertu Ti Vodafone Smart
III
Xiaomi
Mi 2A
Xiaomi Mi3
Yulong
Coolpad 8870
NFC
Xolo
X900
Zopo ZP998
ZTE Turkcell
MaxiPLUS5
ZTE KisZTE Blade II
ZTE Grand X
IN
ZTE Orbit
ZTE GoTa
GH800 ZTE Nubia
Z5
ZTE PF200

11. NFC Tablets
DLI
9000
Google Nexus 7 Kuoziro
FT701W
Asus Vivo Tab/Tab
RT
HP Elitebook
Revolve
Google Nexus 10
Asus Padfone
Infinity
Asus Vivo Tab
Smart
Asus Padfone 2
BWC ToughSlate Fujitsu
Arrows Tab
HP Elitepad 900
Asmaitha Sruta
7” Tablet
7″Cetrix CT973G Cetrix CD661

12. NFC Tablets
TazTag TazPad
Sharp
RW-T107/T110
Samsung Galaxy Note/
Note II
Sony VAIO Duo 11
Sony VAIO Tap 20
Samsung Windows RT
Ativ Sony Xperia Tablet Z
Nokia Lumia
2520
Panasonic
BizPad
Lenovo ThinkPad
Tablet 2
LG Optimus
Vu
TOSHIBA AT10LE-
A

13. More NFC Devices
Samsung NFC-enabled laser
printer
Moneto: NFC microSD
for the iPhone &
Android
Revosys V5 taxi
terminal/tablet
ViVOtech NFC payment
terminals
Sony RC-S380
reader/writer
Glidepoint NFC
trackpad
Smart Meters for utility
companies
Nintendo Wii U
controllers
Barclay Card
Payment wristbands
RhythmTrak
Heart Monitor
I-O Data
WiFi Router

14. NFC Laptops
HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit

15. What Happened With the Chicken and the Egg?
Market deployment over millions of devices
achieved a positive result.
• ABI Research
• 125 M in 2012; 285M shipped in 2013; 500+M in 2014
• Berg Insight
• One in three mobile phones to come with NFC by 2017
Device first or service first… almost solved.
A new challenge is coming.

16. NFC Forum Update

17. Mission and Goals
• Developing standards-based specifications
that ensure interoperability among devices
and services
• Encouraging the development of products
using NFC Forum specifications
• Educating the market globally about NFC
technology
• Ensuring that products claiming NFC
capabilities comply with NFC Forum
specifications
• Promoting the NFC Forum N-Mark
The mission of the NFC Forum is
to advance the use of NFC technology by:

18. Members
SPONSOR MEMBERS
PRINCIPAL MEMBERS

19. Members
ASSOCIATE MEMBERS
NONPROFIT MEMBERS
IMPLEMENTER MEMBERS

20. Liaison Partners

21. Thank you
and Join Us!