2. Wireless data transmission
Built on RFID
Standards-based
Emphasis on simplicity &
Proximity
NFC [is] one of the most transformative user interface technologies
we’ve seen. ~ Eric Savitz, Forbes Magazine
6. All Blackberry & Windows 8 Phones
Selected Android Phones
Tablets: Android & Windows 8
Samsung, Nokia, Nexus, Lenovo & Asus
Coming Soon:
Nook Color & Nook Tablet
HP tablet w/Windows 8
300 million phones will ship with NFC capability by the
year 2014. – Juniper Research
7. ▸ Apple historically not an early adopter
▸ Passbook – a proprietary solution
▸ iPhone 5 takes a pass
▸ Recent staffing
▸ NFC Patents
36% of US smartphones are iPhones
Source: Nielsen Research
9. Link to URL
Connect w/social network
Send email
Place phone call
Send SMS
Display Text
Display PDF
Launch applications
Enter keywords in to Google or Bing
Pair w/Bluetooth
10. QR Codes NFC Tags
Passive Passive or Active
Unidirectional data transfer Bidirectional
Requires 3rd party app Native support
Requires adequate lighting Low lighting OK
URL, Text, Phone #, SMS URL, Text, Phone # SMS, Email
Message, Vcard, Signature,
Bluetooth/Wi-Fi pairing
Supported by all Limited phone support
smartphones/tablets
w/camera
Degradable images Water/Weather proof
Generic-looking Can be branded
Read only Read only,
or Re-programmable
3 kb Up to 1MB
WiFi required Can be used offline
Free Unit cost
13. ▸ Proximity
▸ Data destruction vs. modification
▸ Runs in the foreground
▸ Encrypted data
▸ Single-factor authentication
▸ Tags can be vulnerable if not locked down
16. • Corporate – Google & Netflix, LOC
• Dorms –
University of San Francisco, Villanova – iPhone;
Arizona State – Android
• Hotels – Sweden
• Residential – Yale Locks
• Auto - Ford
17. • Theme Parks
• Concerts
• Conferences
“Half a billion people from around the world will be using Near Field Communications
technology as travel tickets on metros, tubes and buses by 2015” – Juniper Research
Using radio waves over an electromagnetic field. Like blue tooth, but more secure, very close proximity.
w/in 4 cm (1.5”). Paired w/bluetooth can be 50 meters apart. Power efficiency. Tag draws from device. Tag triggers a response from the phone.
Over ½ of all US adults own smartphones. 66% of 18-29 year olds. Tablet ownership at just under 25%. Expected to boom at the holidays.
Printed with branding information. Antenna + chip/w tiny memory. Pre-programmable. Reprogrammable. Can be locked down to Read Only. Weather/water proof. Reloadable. SAMPLES ON BACK TABLE
HTC, Samsung, Nokia, others
Steve Jobs called it a “trick”.
3 modes Read from the device, write to the device, exchange data – contacts, gaming, pre-sets e.g. Bluetooth,
Contactless is desirable. Swiping is passe. Touch is more intuitive than scan.
Plastic on it’s way out.
w/in 4 cm; sniffing difficult
Seattle’s ORCA card is deliberately open source. Android developer used his Google Nexus 7 tablet to parse and display data, bypassing the transit’s reader. Security concerns?
The Impulse Economy was the first from Simon & Schuster. Rachel Ray’s book, “The Book of the Burger” has NFC tags that link to youtube video. B & N negotiating w/publihsers.
Digital Goodie bag included NFC bracelets used to track drinks, upload photos, check in to foursquare, and “tap-to-like” each cocktails and guest’s dresses. Email sent Mon morning with drink count and the recipe for each cocktail. Now that’s a fund raiser!
Fines, Bookstore, Donations at fund raisers, even vending
Bibliotheca working on a proprietary app for NFC self-check
Replace or supplement qr codes with nfc chips Place near study carrels or on endcap near where the chem books are shelved
Klagenfurt Austria – Digital Library of ProjGutenburg titles build on NFC tags and QR codes. Music is coming. Why not a link to Overdrive catalog?
Hype Cycle – Buzz esp. from press. This year, Gartner moved NFC along the curve well toward the trough of disillusionment and referred to it as having reached it’s tipping point toward mainstream adoption, triggered in part by the growing ubiquity of smartphones and other mobile devices.
![ Wireless data transmission
Built on RFID
Standards-based
Emphasis on simplicity &
Proximity
NFC [is] one of the most transformative user interface technologies
we’ve seen. ~ Eric Savitz, Forbes Magazine](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)