The document discusses near field communication (NFC) technology and its growing adoption. NFC allows for contactless communication between devices like phones and readers/tags, when touched together or brought within close proximity. The document outlines how NFC is being implemented in various use cases including transit ticketing, events, hotels, auto, and more. It also notes analysts' predictions that NFC adoption will grow significantly in the coming years as more phones are shipped with NFC capabilities and more applications are developed to take advantage of the contactless sharing of information.

1. Approaching the Tipping Point

2.  Wireless data transmission
 Built on RFID
 Standards-based
 Emphasis on simplicity &
 Proximity
NFC [is] one of the most transformative user interface technologies
we’ve seen. ~ Eric Savitz, Forbes Magazine

3. Initiator/Interrogator Target

4.  Smartphone
 Tablets
 Portable Readers for PCs & Laptops
 SIM Cards & SD cards w/integrated chip

5.  Stickers
 Cards
 Key Fobs
 ID Tags
 Wristbands

6. All Blackberry & Windows 8 Phones
Selected Android Phones
Tablets: Android & Windows 8
Samsung, Nokia, Nexus, Lenovo & Asus
Coming Soon:
Nook Color & Nook Tablet
HP tablet w/Windows 8
300 million phones will ship with NFC capability by the
year 2014. – Juniper Research

7. ▸ Apple historically not an early adopter
▸ Passbook – a proprietary solution
▸ iPhone 5 takes a pass
▸ Recent staffing
▸ NFC Patents
36% of US smartphones are iPhones
Source: Nielsen Research

8.  Forcing Apple’s hand?
Source: http://www.icarte.ca/info110.shtml

9.  Link to URL
 Connect w/social network
 Send email
 Place phone call
 Send SMS
 Display Text
 Display PDF
 Launch applications
 Enter keywords in to Google or Bing
 Pair w/Bluetooth

10. QR Codes NFC Tags
Passive Passive or Active
Unidirectional data transfer Bidirectional
Requires 3rd party app Native support
Requires adequate lighting Low lighting OK
URL, Text, Phone #, SMS URL, Text, Phone # SMS, Email
Message, Vcard, Signature,
Bluetooth/Wi-Fi pairing
Supported by all Limited phone support
smartphones/tablets
w/camera
Degradable images Water/Weather proof
Generic-looking Can be branded
Read only Read only,
or Re-programmable
3 kb Up to 1MB
WiFi required Can be used offline
Free Unit cost

11.  Tap, (confirm) & Go

12. Thriving on the Ridge

13. ▸ Proximity
▸ Data destruction vs. modification
▸ Runs in the foreground
▸ Encrypted data
▸ Single-factor authentication
▸ Tags can be vulnerable if not locked down

14. Display on Device

16. • Corporate – Google & Netflix, LOC
• Dorms –
University of San Francisco, Villanova – iPhone;
Arizona State – Android
• Hotels – Sweden
• Residential – Yale Locks
• Auto - Ford

17. • Theme Parks
• Concerts
• Conferences
“Half a billion people from around the world will be using Near Field Communications
technology as travel tickets on metros, tubes and buses by 2015” – Juniper Research

23. The Manhattan Cocktail Classic

35. Source: Gartner Research

36. Questions?
www.slideshare.net/bdobles