NFC allows for contactless data exchange between devices within close proximity. It enables a range of applications for consumers and businesses, including payments, transit tickets, access control, and more. NFC operates similarly to RFID and contactless smart cards, using 13.56MHz wireless communication. An NFC ecosystem involves many players, including issuers, carriers, device makers, networks, personalizers, app developers, distributors, merchants, loyalty programs, and offer promoters.
NFC: Shaping the Future of the Connected Customer ExperienceNFC Forum
This presentation was delivered March 8, 2017 at RETAILTECH JAPAN by Koichi Tagawa, Chairman, NFC Forum, Sony.
Technology is reshaping the face and function of the traditional brick-and-mortar store, forever changing shopping as we know it. NFC-enabled mobile payments and tags are the latest must-have accessories. Forward-thinking retailers are pushing the boundaries to further engage shoppers—often with nothing more than a simple touch, tap, or swipe. NFC, the technology link between the physical and digital world, is helping build a stronger, more meaningful—and therefore more profitable—relationships with customers. NFC-enabled industries, including transport, automotive and IoT, are opening new doors for retailers. All with a simple tap, consumers can make NFC-enabled transactions using a wearable, their car dashboard, or in an NFC-enabled train station. This presentation will highlight how the growth of NFC is leading to “retail anywhere” NFC-enabled applications. The presentation will spotlight NFC use cases in the Internet of Things, Transportation, Automotive markets and examine the future of NFC-based product innovation.
For latest developments: www.nfc-forum.org
Near Field Communication (NFC) by LogeshLogesh Kumar
Near Field Communication (NFC) is a short-range wireless communication technology that allows data exchange between devices within 10 cm of each other. NFC extends RFID technology and was first used in Nokia phones. It uses magnetic field induction and operates at 13.56 MHz, requiring one device to have an NFC reader/writer and the other to have an NFC tag. NFC allows contactless file transfer between phones and can be used for mobile payments, tickets, and accessing information from smart posters. It provides a convenient connection method without configuration but has security risks and a short range.
NFC, or near field communication, allows contactless communication between devices within close proximity. It uses magnetic field induction to enable communication between devices located within 4 cm of each other. NFC is used in applications such as mobile payments, data sharing, and access control by tapping or bringing devices together. While NFC provides convenience, its range is limited and data transfer speeds are relatively slow. However, its integration into most smartphones and continued expansion of applications is driving increased adoption of NFC technology.
Near field communication (NFC) is a short-range wireless technology that allows data exchange between devices within 20 centimeters of each other. It uses RFID technology to enable communication between devices, with one device needing an NFC reader/writer and the other an NFC tag. Initial rollouts on mobile phones enabled displaying and storing data. By 2013, one in five phones were projected to have NFC, enabling uses like mobile payments. While offering convenient contactless payments, NFC also raises security issues like eavesdropping, data modification, and relay attacks that applications aim to prevent.
Near-Field Communication (NFC) allows contactless data exchange between devices within close proximity. NFC operates at 13.56 MHz and has a maximum range of about 4 cm. It can be used for applications such as contactless payment, ticketing, and data sharing when two NFC devices are tapped together. NFC has three operating modes - reader/writer mode where an NFC device can read from and write to tags, card emulation mode where a phone acts like a card, and peer-to-peer mode for data transfer between two NFC phones. NFC integration with mobile devices has potential for new opportunities but has limitations such as short range and low data transfer rates.
Near Field Communication (NFC) is a short-range wireless technology that allows communication between devices within 10 cm of each other. NFC operates at 13.56 MHz and transmission rates ranging from 106-424 Kbit/s. NFC supports both active and passive communication modes. Potential applications of NFC include contactless payments, data sharing, and device configuration. While security threats are present with NFC, establishing a secure channel can protect against eavesdropping and data modification attacks. NFC is expected to transform everyday tasks and be widely adopted in the future.
Near field communication (NFC) allows short-range wireless data exchange between devices when they are brought within close proximity of a few centimeters. It has applications in contactless payments, data sharing, and connecting devices like pairing Bluetooth headsets. NFC operates at 13.56 MHz and supports data transfer rates up to 424 Kbit/s. It provides advantages over RFID and Bluetooth through faster setup and lower power consumption. Common uses of NFC include mobile payments, social networking, smartphone automation through NFC tags, and data sharing through technologies like Android Beam. The future of NFC may include uses in vehicle ignition, electronic ticketing, mobile commerce, and health monitoring.
Near Field Communication (NFC) allows communication between devices within close proximity using radio waves. NFC works through inductive coupling between loop antennas in devices operating at 13.56 MHz with data transfer rates from 106-424 Kbps. It can operate in both active and passive modes. NFC provides an easy and secure way to transfer data quickly by touching or bringing devices close together. Potential applications include mobile payments, ticketing, data sharing, and access control.
NFC: Shaping the Future of the Connected Customer ExperienceNFC Forum
This presentation was delivered March 8, 2017 at RETAILTECH JAPAN by Koichi Tagawa, Chairman, NFC Forum, Sony.
Technology is reshaping the face and function of the traditional brick-and-mortar store, forever changing shopping as we know it. NFC-enabled mobile payments and tags are the latest must-have accessories. Forward-thinking retailers are pushing the boundaries to further engage shoppers—often with nothing more than a simple touch, tap, or swipe. NFC, the technology link between the physical and digital world, is helping build a stronger, more meaningful—and therefore more profitable—relationships with customers. NFC-enabled industries, including transport, automotive and IoT, are opening new doors for retailers. All with a simple tap, consumers can make NFC-enabled transactions using a wearable, their car dashboard, or in an NFC-enabled train station. This presentation will highlight how the growth of NFC is leading to “retail anywhere” NFC-enabled applications. The presentation will spotlight NFC use cases in the Internet of Things, Transportation, Automotive markets and examine the future of NFC-based product innovation.
For latest developments: www.nfc-forum.org
Near Field Communication (NFC) by LogeshLogesh Kumar
Near Field Communication (NFC) is a short-range wireless communication technology that allows data exchange between devices within 10 cm of each other. NFC extends RFID technology and was first used in Nokia phones. It uses magnetic field induction and operates at 13.56 MHz, requiring one device to have an NFC reader/writer and the other to have an NFC tag. NFC allows contactless file transfer between phones and can be used for mobile payments, tickets, and accessing information from smart posters. It provides a convenient connection method without configuration but has security risks and a short range.
NFC, or near field communication, allows contactless communication between devices within close proximity. It uses magnetic field induction to enable communication between devices located within 4 cm of each other. NFC is used in applications such as mobile payments, data sharing, and access control by tapping or bringing devices together. While NFC provides convenience, its range is limited and data transfer speeds are relatively slow. However, its integration into most smartphones and continued expansion of applications is driving increased adoption of NFC technology.
Near field communication (NFC) is a short-range wireless technology that allows data exchange between devices within 20 centimeters of each other. It uses RFID technology to enable communication between devices, with one device needing an NFC reader/writer and the other an NFC tag. Initial rollouts on mobile phones enabled displaying and storing data. By 2013, one in five phones were projected to have NFC, enabling uses like mobile payments. While offering convenient contactless payments, NFC also raises security issues like eavesdropping, data modification, and relay attacks that applications aim to prevent.
Near-Field Communication (NFC) allows contactless data exchange between devices within close proximity. NFC operates at 13.56 MHz and has a maximum range of about 4 cm. It can be used for applications such as contactless payment, ticketing, and data sharing when two NFC devices are tapped together. NFC has three operating modes - reader/writer mode where an NFC device can read from and write to tags, card emulation mode where a phone acts like a card, and peer-to-peer mode for data transfer between two NFC phones. NFC integration with mobile devices has potential for new opportunities but has limitations such as short range and low data transfer rates.
Near Field Communication (NFC) is a short-range wireless technology that allows communication between devices within 10 cm of each other. NFC operates at 13.56 MHz and transmission rates ranging from 106-424 Kbit/s. NFC supports both active and passive communication modes. Potential applications of NFC include contactless payments, data sharing, and device configuration. While security threats are present with NFC, establishing a secure channel can protect against eavesdropping and data modification attacks. NFC is expected to transform everyday tasks and be widely adopted in the future.
Near field communication (NFC) allows short-range wireless data exchange between devices when they are brought within close proximity of a few centimeters. It has applications in contactless payments, data sharing, and connecting devices like pairing Bluetooth headsets. NFC operates at 13.56 MHz and supports data transfer rates up to 424 Kbit/s. It provides advantages over RFID and Bluetooth through faster setup and lower power consumption. Common uses of NFC include mobile payments, social networking, smartphone automation through NFC tags, and data sharing through technologies like Android Beam. The future of NFC may include uses in vehicle ignition, electronic ticketing, mobile commerce, and health monitoring.
Near Field Communication (NFC) allows communication between devices within close proximity using radio waves. NFC works through inductive coupling between loop antennas in devices operating at 13.56 MHz with data transfer rates from 106-424 Kbps. It can operate in both active and passive modes. NFC provides an easy and secure way to transfer data quickly by touching or bringing devices close together. Potential applications include mobile payments, ticketing, data sharing, and access control.
Sept 2009: this is an updated presentation of the Near Field Communication (NFC) technology. I tried to explain how NFC works on a SIM card, what are the standardization bodies, roles and actors in the ecosystem.
This presentation is for developers and describes technical architecture to implement a NFC application on a SIM card using Java and APDU commands (JSR-177, 257 and 268).
These slides will be presented during the Smart University 2009 in Nice, Sophia-Antipolis.
This document provides an overview of Near Field Communication (NFC) technology. It discusses that NFC allows for short-range wireless communication between devices when they are touched or brought within close proximity. The document outlines the history and development of NFC, how NFC works using readers and tags, comparison to other wireless technologies, example applications such as mobile payments, and the benefits and future of NFC technology.
NFC, or Near Field Communication, is a short-range wireless communication technology that allows data exchange between devices when they are touched or brought within close proximity of each other. It operates at 13.56 MHz and has a maximum range of about 10 cm. NFC uses magnetic field induction to enable communication between two devices. One device must have an NFC reader/writer while the other contains an NFC tag. Common applications of NFC include contactless payments, data sharing, and connection handovers to establish wireless links between devices. The technology is standardized by the NFC Forum and is seeing increasing adoption in smartphones and other mobile devices.
NFC is a short-range wireless technology that allows for intuitive communication between devices within 10 cm of each other. It uses 13.56 MHz RFID technology to enable easy, secure transmission of data with speeds up to 424 kb/s. NFC provides advantages over other wireless technologies for applications such as mobile payments, ticketing, and pairing due to its low power usage and convenience of simply touching two devices together to communicate.
Near Field Communication is a very Versatile wireless technology. It has its range up to just 10-20 cm, but its short range is its advantage. Lets explore this technology and try to exploit it.
Near Field Communication . In modern era every type of work we can do by the use of technology. So Nfc is a better way to use our technology in a comfortable way
NFC allows contactless communication between devices within 10 cm of each other. It uses magnetic field induction to transfer data wirelessly. NFC is commonly used for contactless payments and data sharing by tapping two NFC-enabled phones together. The first NFC phone was released in 2006, and it is now used in many smartphones and IoT devices for applications like mobile payments, ticketing, and device pairing. While convenient, NFC has limitations including a short range and low data transfer speeds. It also poses privacy and security risks if sensitive data is intercepted.
Near Field Communication (NFC) is a short-range wireless communication technology that allows data exchange between devices within 10 cm of each other. NFC operates at 13.56 MHz and supports data transfer rates of 106-424 Kbit/s. For communication to occur, one device must have an NFC reader/writer and the other an NFC tag. NFC provides secure data transfer and enables technologies like mobile payments and connection between devices with a touch.
Near Field Communication (NFC Architecture and Operating Modes)Deepak Kl
This document discusses near field communication (NFC) technology and its use for secure mobile transactions. NFC allows contactless communication between devices within 10 cm of each other. It can be used for applications like mobile payments, data transfers, and access control. The document explores NFC architecture, communication modes, security considerations, and potential future applications like unlocking vehicles and doors with a tap. It concludes that NFC is widely used in mobile devices today and enables contactless payment models through technologies like mobile wallets.
Near field communication (NFC) allows short-range wireless data transfer when devices are brought close together. NFC grew out of RFID technology and was standardized in 2004. It can operate in passive or active mode at 13.56 MHz and up to 424 kbit/s. NFC is used for contactless payments, data sharing, and access in transit systems. While slower than Bluetooth, NFC consumes less power and sets up connections faster. Major trials of NFC payments and ticketing have occurred in several countries. Security relies on encryption and the NFC Forum standardizes protocols. Widespread adoption of NFC in mobile phones is expected in coming years.
Near field communication (nfc) technologyAnkur Sharma
Near Field Communication (NFC) is a short-range wireless connectivity technology that allows data exchange between devices within 20 centimeters. NFC operates at 13.56 MHz and uses magnetic field induction to transfer data between an NFC reader/writer and an NFC tag. NFC enables contactless payment systems, data sharing between devices with a tap, and access to digital content, tickets or doors with NFC-enabled phones and tags. The future of NFC looks promising as more devices and payment terminals are being equipped with NFC technology.
This document introduces Near Field Communication (NFC) technology. It discusses how NFC allows short-range wireless communication when two enabled devices are brought within close proximity of each other. It describes the basic working of NFC, including its active and passive transmission modes using magnetic field induction. The document outlines key features of NFC such as its operating frequency, supported data rates, and ability to enable two-way communication. It lists some common applications of NFC technology like contactless payments, access control, ticketing, and interactive posters. Finally, it notes both advantages like convenience and security, as well as disadvantages like short operating range and lower data transfer rates of NFC.
The document provides an overview of Near Field Communication (NFC) technology. It defines NFC as a short-range wireless connectivity standard that allows data exchange between electronic devices within 10cm of each other. The document discusses NFC's operating modes of reader/writer, card emulation, and peer-to-peer communication. It also describes NFC tags, the NDEF data format, mobile architecture, comparisons to other wireless technologies, and examples of NFC applications and trials.
Near Field Communication (NFC) technology allows for short-range wireless data transfer between devices when they are brought within close proximity of a few centimeters. NFC uses magnetic field induction to enable communication between NFC-enabled devices and is compatible with existing RFID infrastructure. Current and anticipated applications of NFC include contactless payments, transport fares, exchanging contact information, accessing digital content, and more. While providing convenient connectivity, NFC also faces security threats like eavesdropping and data modification if not implemented securely.
NFC allows for short-range wireless communication between electronic devices without any prior setup needed. It enables the exchange of data through radio frequency identification (RFID) technology using tags connected to antennas that can be read and written by readers. Applications of NFC include downloading content from smart posters, exchanging business cards, paying for transportation or purchases, accessing controls, and printing receipts.
La tecnología NFC permite la comunicación inalámbrica entre dispositivos a corta distancia, hasta 10-20 cm. Aunque inicialmente el iPhone 5 no incluirá NFC, otros fabricantes como Microsoft, Nokia y RIM sí admitirán NFC. NFC puede usarse para identificación, intercambio de datos y pagos móviles de forma segura y conveniente. En el futuro, NFC podría usarse para acceso a vehículos y viviendas, documentos de identidad digitales y redes sociales basadas en ubicación.
NFC allows contactless communication between electronic devices within close proximity. It operates at 13.56 MHz and can transfer data at up to 424 bits/sec. NFC has three modes - reader/writer, card emulation, and peer-to-peer. Applications include touch and go (access control), touch and confirm (mobile payments), and touch and connect (data sharing). Advantages are contactless payments and information sharing, while disadvantages are short range and low data transfer rates. NFC is primarily used in mobile handsets and other handheld devices.
Shell is a protocol that provides authentication, encryption and data integrity to secure network communications. Implementations of Secure Shell offer the following capabilities: a secure command-shell, secure file transfer, and remote access to a variety of TCP/IP applications via a secure tunnel. Secure Shell client and server applications are widely available for most popular operating systems.
Android HCE: An intro into the world of NFCNFC Forum
NFC allows short-range wireless communication between devices like phones and readers. With host card emulation (HCE), Android phones can emulate smart cards without a secure element by allowing apps to register application identifiers (AIDs) and process commands from NFC readers. HCE enables new use cases for NFC like payments, loyalty programs, and building access by acting as both a card and reader.
Sept 2009: this is an updated presentation of the Near Field Communication (NFC) technology. I tried to explain how NFC works on a SIM card, what are the standardization bodies, roles and actors in the ecosystem.
This presentation is for developers and describes technical architecture to implement a NFC application on a SIM card using Java and APDU commands (JSR-177, 257 and 268).
These slides will be presented during the Smart University 2009 in Nice, Sophia-Antipolis.
This document provides an overview of Near Field Communication (NFC) technology. It discusses that NFC allows for short-range wireless communication between devices when they are touched or brought within close proximity. The document outlines the history and development of NFC, how NFC works using readers and tags, comparison to other wireless technologies, example applications such as mobile payments, and the benefits and future of NFC technology.
NFC, or Near Field Communication, is a short-range wireless communication technology that allows data exchange between devices when they are touched or brought within close proximity of each other. It operates at 13.56 MHz and has a maximum range of about 10 cm. NFC uses magnetic field induction to enable communication between two devices. One device must have an NFC reader/writer while the other contains an NFC tag. Common applications of NFC include contactless payments, data sharing, and connection handovers to establish wireless links between devices. The technology is standardized by the NFC Forum and is seeing increasing adoption in smartphones and other mobile devices.
NFC is a short-range wireless technology that allows for intuitive communication between devices within 10 cm of each other. It uses 13.56 MHz RFID technology to enable easy, secure transmission of data with speeds up to 424 kb/s. NFC provides advantages over other wireless technologies for applications such as mobile payments, ticketing, and pairing due to its low power usage and convenience of simply touching two devices together to communicate.
Near Field Communication is a very Versatile wireless technology. It has its range up to just 10-20 cm, but its short range is its advantage. Lets explore this technology and try to exploit it.
Near Field Communication . In modern era every type of work we can do by the use of technology. So Nfc is a better way to use our technology in a comfortable way
NFC allows contactless communication between devices within 10 cm of each other. It uses magnetic field induction to transfer data wirelessly. NFC is commonly used for contactless payments and data sharing by tapping two NFC-enabled phones together. The first NFC phone was released in 2006, and it is now used in many smartphones and IoT devices for applications like mobile payments, ticketing, and device pairing. While convenient, NFC has limitations including a short range and low data transfer speeds. It also poses privacy and security risks if sensitive data is intercepted.
Near Field Communication (NFC) is a short-range wireless communication technology that allows data exchange between devices within 10 cm of each other. NFC operates at 13.56 MHz and supports data transfer rates of 106-424 Kbit/s. For communication to occur, one device must have an NFC reader/writer and the other an NFC tag. NFC provides secure data transfer and enables technologies like mobile payments and connection between devices with a touch.
Near Field Communication (NFC Architecture and Operating Modes)Deepak Kl
This document discusses near field communication (NFC) technology and its use for secure mobile transactions. NFC allows contactless communication between devices within 10 cm of each other. It can be used for applications like mobile payments, data transfers, and access control. The document explores NFC architecture, communication modes, security considerations, and potential future applications like unlocking vehicles and doors with a tap. It concludes that NFC is widely used in mobile devices today and enables contactless payment models through technologies like mobile wallets.
Near field communication (NFC) allows short-range wireless data transfer when devices are brought close together. NFC grew out of RFID technology and was standardized in 2004. It can operate in passive or active mode at 13.56 MHz and up to 424 kbit/s. NFC is used for contactless payments, data sharing, and access in transit systems. While slower than Bluetooth, NFC consumes less power and sets up connections faster. Major trials of NFC payments and ticketing have occurred in several countries. Security relies on encryption and the NFC Forum standardizes protocols. Widespread adoption of NFC in mobile phones is expected in coming years.
Near field communication (nfc) technologyAnkur Sharma
Near Field Communication (NFC) is a short-range wireless connectivity technology that allows data exchange between devices within 20 centimeters. NFC operates at 13.56 MHz and uses magnetic field induction to transfer data between an NFC reader/writer and an NFC tag. NFC enables contactless payment systems, data sharing between devices with a tap, and access to digital content, tickets or doors with NFC-enabled phones and tags. The future of NFC looks promising as more devices and payment terminals are being equipped with NFC technology.
This document introduces Near Field Communication (NFC) technology. It discusses how NFC allows short-range wireless communication when two enabled devices are brought within close proximity of each other. It describes the basic working of NFC, including its active and passive transmission modes using magnetic field induction. The document outlines key features of NFC such as its operating frequency, supported data rates, and ability to enable two-way communication. It lists some common applications of NFC technology like contactless payments, access control, ticketing, and interactive posters. Finally, it notes both advantages like convenience and security, as well as disadvantages like short operating range and lower data transfer rates of NFC.
The document provides an overview of Near Field Communication (NFC) technology. It defines NFC as a short-range wireless connectivity standard that allows data exchange between electronic devices within 10cm of each other. The document discusses NFC's operating modes of reader/writer, card emulation, and peer-to-peer communication. It also describes NFC tags, the NDEF data format, mobile architecture, comparisons to other wireless technologies, and examples of NFC applications and trials.
Near Field Communication (NFC) technology allows for short-range wireless data transfer between devices when they are brought within close proximity of a few centimeters. NFC uses magnetic field induction to enable communication between NFC-enabled devices and is compatible with existing RFID infrastructure. Current and anticipated applications of NFC include contactless payments, transport fares, exchanging contact information, accessing digital content, and more. While providing convenient connectivity, NFC also faces security threats like eavesdropping and data modification if not implemented securely.
NFC allows for short-range wireless communication between electronic devices without any prior setup needed. It enables the exchange of data through radio frequency identification (RFID) technology using tags connected to antennas that can be read and written by readers. Applications of NFC include downloading content from smart posters, exchanging business cards, paying for transportation or purchases, accessing controls, and printing receipts.
La tecnología NFC permite la comunicación inalámbrica entre dispositivos a corta distancia, hasta 10-20 cm. Aunque inicialmente el iPhone 5 no incluirá NFC, otros fabricantes como Microsoft, Nokia y RIM sí admitirán NFC. NFC puede usarse para identificación, intercambio de datos y pagos móviles de forma segura y conveniente. En el futuro, NFC podría usarse para acceso a vehículos y viviendas, documentos de identidad digitales y redes sociales basadas en ubicación.
NFC allows contactless communication between electronic devices within close proximity. It operates at 13.56 MHz and can transfer data at up to 424 bits/sec. NFC has three modes - reader/writer, card emulation, and peer-to-peer. Applications include touch and go (access control), touch and confirm (mobile payments), and touch and connect (data sharing). Advantages are contactless payments and information sharing, while disadvantages are short range and low data transfer rates. NFC is primarily used in mobile handsets and other handheld devices.
Shell is a protocol that provides authentication, encryption and data integrity to secure network communications. Implementations of Secure Shell offer the following capabilities: a secure command-shell, secure file transfer, and remote access to a variety of TCP/IP applications via a secure tunnel. Secure Shell client and server applications are widely available for most popular operating systems.
Android HCE: An intro into the world of NFCNFC Forum
NFC allows short-range wireless communication between devices like phones and readers. With host card emulation (HCE), Android phones can emulate smart cards without a secure element by allowing apps to register application identifiers (AIDs) and process commands from NFC readers. HCE enables new use cases for NFC like payments, loyalty programs, and building access by acting as both a card and reader.
Near Field Communication (NFC) is a short-range wireless technology that allows data exchange between devices over 10cm. The document discusses NFC technology, uses, tag types, communication modes, and its role in mobile commerce. It also examines standards, actors like TSMs, and the future potential of NFC in areas like mobile payments, ticketing, and as an alternative to physical payment cards.
NFC, or Near Field Communication, is a short-range wireless communication technology that allows data exchange between devices that are close together. It works using magnetic field induction to enable two NFC-enabled devices to establish radio communication by touching or bringing them into close proximity. NFC has various applications and can operate in active or passive modes to transfer data between devices with uses including mobile payments, ticketing, and connecting devices for data sharing.
Near Field Communication (NFC) is a short-range wireless technology that allows data exchange between devices within close proximity. NFC operates at 13.56 MHz and has a maximum range of about 4 cm. It can be used for contactless payments, data sharing, and connecting electronic devices like accessing a building. NFC provides security through its very short transmission range which requires devices to be in close physical contact to communicate, preventing unwanted access. It also uses protocols that prevent collisions when multiple devices transmit simultaneously.
Near field communication (NFC) is a short-range wireless technology that allows data exchange between devices when they are touched or brought within close proximity of a few centimeters. It uses magnetic field induction to enable communication between electronic devices like mobile phones and readers for contactless transactions. Some key applications of NFC include touch-and-go payments, contactless ticketing/access, and data sharing by touching two NFC devices. While convenient, NFC also faces security risks like eavesdropping and data theft that require technical solutions like encryption.
The document discusses Near Field Communication (NFC) technology. It defines NFC as a short-range wireless communication standard that allows data exchange between devices within 10 centimeters. The document outlines NFC's technical features, modes of operation including active/passive communication, categories like touch and go/confirm, and common uses like mobile payments, data transfers, and access control. It also compares NFC to other wireless standards like Bluetooth and RFID, highlighting NFC's security, speed and potential for future integration with other technologies.
Nfc forum 14_feb07_press_and_analyst_briefing_slidesBabu Kumar
This document provides an overview of Near Field Communication (NFC) technology and the NFC Forum. It discusses NFC applications, key industry analysts' forecasts of growth in mobile payments using NFC, and the Forum's mission to develop specifications to advance NFC usage. It outlines the Forum's technical committee structure and describes specifications delivered in 2006 relating to NFC data exchange formats and record type definitions.
NFC (Near Field Communication) by sandip murariSandip Murari
This document provides an overview of Near Field Communication (NFC) technology. It discusses that NFC allows communication between devices within 10 cm of each other. It operates in various modes including card emulation, peer-to-peer, and reader modes. The document outlines the history and working principles of NFC. It discusses applications of NFC such as mobile payments, ticketing, data sharing, and access control. Both advantages like convenience and disadvantages like short range are highlighted. The conclusion is that NFC is a useful technology that saves time despite some security limitations.
droidcon 2012: What's the Hack is NFC .., Hauke Meyn, NXPDroidcon Berlin
NFC, the intuitive contactless technology is finding its way into more and more mobile phone devices. NFC stands for Near Field Communication and is a contactless technology gearing to massively ease information gathering and content sharing. It's very easy to use and allows short range, point to point communication between NFC enabled devices as well as access to content on passive tags and cards. The presentation will focus to provide a technology introduction, some hints on already available applications with a life demonstration of the technology. We will discuss the use cases driving the technology, the level of NFC integration in Android. The NCF API and it's classes will be presented and last but not least we plan to run a little life coding session to show how easy applications can be enabled and can benefit from NFC.
An Electronic Ticketing System based on Near Field Communication for Concerts...Hussain Shah
NFC allows for short-range wireless communication between electronic devices like smartphones and payment terminals. It enables contactless transactions where users simply tap or touch their device to complete payments or data transfers. While NFC adoption has been limited, standards coordination by groups like the NFC Forum aim to address this by ensuring interoperability. NFC provides benefits like intuitive interactions, versatility across industries, and built-in security due to its short operating range. However, challenges remain around mass adoption including the need for industry collaboration between different players in the mobile ecosystem.
Near field communication (NFC) allows contactless communication between devices within close proximity. It uses magnetic field induction to enable communication between devices within 4 centimeters of each other. NFC operates at 13.56 MHz and can be used for purposes such as contactless payment, data sharing, and connecting to other devices and networks. While NFC provides convenience, its short range and slow data transfer limits its capabilities compared to other wireless technologies. However, its integration into many mobile devices indicates its future role in mobile commerce and connectivity applications.
This document discusses Near Field Communication (NFC) technology. It explains that NFC allows short-range wireless communication between devices when they are touched or within a few centimeters of each other. The document outlines several uses of NFC including mobile payments, data transfer, social networking, and identity verification. It also discusses the advantages of NFC such as convenience and security, and disadvantages like short range and slow data transfer rates. The document concludes that NFC will likely be implemented in most mobile devices in the future and its applications could be expanded by combining it with other radio frequency technologies.
This document discusses Near Field Communication (NFC) technology. It explains that NFC allows short-range wireless communication between devices when they are touched or within a few centimeters of each other. The document outlines several uses of NFC including mobile payments, data transfer, social networking, and identity verification. It also discusses the advantages of NFC such as convenience and security, and disadvantages like limited range. The future of NFC is presented as the technology becoming more widely adopted in mobile devices and enabling new applications like digital ticketing and travel planning.
NFC allows for simple data exchange between two devices through physical touch. It requires an initiator that generates an RF field within 4 cm, and a target that receives the data. NFC enables uses like contactless payments, data sharing between devices, and interacting with NFC tags. It provides intuitive, secure communication at short ranges and works with existing contactless standards. Benefits include intuitive interactions with a touch, versatility across industries, and inherent security through short transmission distances.
Near Field Communication (NFC) is a wireless technology that allows data transfer over short distances and can be used for contactless payments and other applications. NFC works at 13.56 MHz and has a range of less than 4 cm. It uses encryption algorithms like AES for secure data transfer. NFC-enabled smartphones are increasing and can be used to make mobile payments, share contacts, photos and files between devices using NFC's reader, writer, and peer-to-peer modes.
NFC is an emerging technology that combines RFID and mobile devices to allow communication between devices within 4 centimeters of each other. It operates at 13.56 MHz and can transfer data up to 424 Kbits/sec. NFC has applications in mobile payments, access control, transit payments, social networking and more. While not supported by iPhone 5, NFC is driving mobile payment revolution and a new marketing ecosystem of location-based offers and interactions between physical objects and mobile devices.
Near Field Communication (NFC) is a wireless technology that allows data exchange between devices over short distances. It was standardized in 2006 and uses electromagnetic fields for communication instead of radio waves like Bluetooth or Wi-Fi. Major applications of NFC include contactless payments, ticketing, data sharing, and multi-player gaming. While common in Asia and Europe, adoption is growing in the US as well with integration into mobile platforms like Android and inclusion in many smartphones. Security is ensured through encryption of data exchanged between NFC devices.
NFC is a short-range wireless technology that allows data exchange when devices are touched or brought within close proximity of each other. It can be used for tasks like sharing contacts, photos, and files between devices; making payments; and accessing information from tags. NFC is supported by many Android devices and Google is promoting its use in applications like Android Beam and Google Wallet for tasks like sharing content easily between devices, and making mobile payments at stores by tapping phones. The technology is expected to see significantly increased adoption in the coming years.
NFC technology allows for contactless information exchange through wireless communication over short ranges. It can enable functions like mobile payments, ticketing, and data sharing. Nokia has been a leader in NFC, having introduced some of the first NFC-enabled phones and participating in many commercial deployments and trials around the world. These trials showed strong consumer interest in NFC services and indicated that sufficient payment infrastructure and an easy user experience are important for adoption.
NFC allows short-range wireless communication when devices are 4 cm or less apart. It allows users to simply touch their NFC devices to share contact info, access digital content or make payments. NFC provides an intuitive interface and is suited for a wide range of industries and uses, also enabling quick setup of wireless technologies. It operates at 13.56 MHz and can transfer data at up to 424 Kbps, compatible with existing contactless RFID technology. NFC is implemented in phones in integrated, SIM card and memory card forms and is expected to significantly grow its use in communication devices and payments over time.
Near Field Communication (NFC) is a short-range wireless connectivity technology that allows data transmission between devices that are 4-5 cm apart. NFC uses inductive coupling to transmit data securely at 13.56 MHz. It originated from RFID technology and was standardized by the NFC Forum in 2004. NFC provides benefits like intuitive interactions with a simple touch, versatility across many industries, and inherently secure transmissions over short ranges. Common applications of NFC include contactless payments, data sharing, and setup of wireless connections.
NFC traces its roots back to radio-frequency identification, or RFID. RFID allows a reader to send radio waves to a passive electronic tag for identification, authentication and tracking.
2004 Nokia, Philips and Sony established the Near Field Communication (NFC) Forum.
2006 Initial specifications for NFC Tags.
2006 Nokia 6131 was the first NFC phone.
2009 In January, NFC Forum released Peer-to-Peer standards to transfer contact, URL, initiate Bluetooth, etc.
2010 Samsung Nexus S: First Android NFC phone shown.
2013 Samsung and Visa announce major partnership to develop mobile payments
NFC was approved as an ISO/IEC standard on December 8, 2003 and later as an ECMA standard.
ISO/IEC 18092 / ECMA-340 - Near Field Communication Interface and Protocol-1 (NFCIP).
ISO/IEC 21481 / ECMA-352 - Near Field Communication Interface and Protocol-2 (NFCIP-2).
NFC incorporates a variety of existing standards including ISO/IEC 14443.
In addition, the NFC Forum has defined a common data format called NFC Data Exchange Format (NDEF).
As with proximity card technology, near-field communication uses magnetic induction between two loop antennas located within each other's near field, effectively forming an air-core transformer.
NFC always involves an initiator and a target; the initiator actively generates an RF field that can power a passive target.
This enables NFC targets to take very simple form factors such as tags, stickers, key fobs, or cards that do not require batteries.
NFC peer-to-peer communication is possible, provided both devices are powered.
Most of the RF energy is concentrated in the allowed ±7 kHz bandwidth range, but the full spectral envelope may be as wide as 1.8 MHz when using ASK modulation
NFC is a set of short-range wireless technologies, typically requiring a distance of 10 cm or less.
NFC operates at 13.56 MHz on ISO/IEC 18000-3 air interface and at rates ranging from 106 kbit/s to 424 kbit/s.
It operates within the globally available and unlicensed radio frequency ISM band of 13.56 MHz.
Theoretical working distance with compact standard antennas: up to 20 cm (practical working distance of about 4 cm).
Supported data rates: 106, 212 or 424 kbit/s (the bit rate 848 kbit/s is not compliant with the standard ISO/IEC 18092).
NFC devices are able to receive and transmit data at the same time.
The 'digital wallet' exists in the cloud, and it is not tethered to one specific device such as a mobile phone, but accessible from a variety of devices such as laptop, iPad, ultrabook or even Xbox.
http://en.wikipedia.org/wiki/Near_field_communication
http://electronics.howstuffworks.com/near-field-communication6.htm
http://en.wikipedia.org/wiki/List_of_NFC-enabled_mobile_devices
http://www.techradar.com/news/phone-and-communications/what-is-nfc-and-why-is-it-in-your-phone-948410
http://near-field.blogspot.in/p/pros-cons.html
Near field communication (NFC) is a set of standards for smartphones and similar devices to establish
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2. What is NFC?
NFC = Near Field Communications
NFC
• Allows for simplified transactions, data
exchange, and wireless connections
between two devices in close
proximity to each other, usually by no Source: ECMA
more than a few centimeters
• Enabling a new range applications
between consumers and businesses
• Secure enough for banking and
beyond
NFC BOOTCAMP SEATTLE: DAY 1 2
3. NFC vs. other Wireless Technologies
Source: NFC Forum
NFC BOOTCAMP SEATTLE: DAY 1 3
4. What is NFC? – a closer look
Wireless Communication for consumer devices
• Based on existing 13.56MHz RF technology
• Very short range – “Touch” use scenario
• Data exchange rate up to 848kbit/sec
Wide spread support across technology industry
• NFC Forum founded to drive standards
• Underlying technology well understood
• ECMA340 – operating principle
• ISO/IEC 14443 / ISO/IEC 18092
• NDEF – NFC Data Exchange Format
• NFC Tags (Types 1 – 4)
Has broad use cases for consumers everyday
• Payment • Healthcare
• Transit Tickets • ID Credentials
• Access Control • etc..
NFC BOOTCAMP SEATTLE: DAY 1 4
5. Key Milestones for NFC
• 2002 – Sony and Philips Semiconductors co-invent NFC
• 2004 - Near Field Communication (NFC) Forum established by
Nokia, Philips and Sony
• 2006 - Initial specifications for NFC Tags
• 2006 - Specification for "SmartPoster" records
• 2009 - Peer-to-Peer standards to transfer data, etc.
• 2010 – Launch of “N” mark for use in smart posters.
www.nfc-forum.org/N-Mark
NFC BOOTCAMP SEATTLE: DAY 1 5
6. NFC Forum
• NFC Forum has 140 members from all areas of NFC ecosystem
“The vision of the NFC Forum is to enable users to access content and
services in an intuitive way, leading to...
o a world of secure universal commerce and connectivity
o in which consumers can access and pay for physical and digital services
o anywhere, at any time, using any device”
Learn more at: www.nfc-forum.org
NFC BOOTCAMP SEATTLE: DAY 1 6
7. How does NFC Work?
13.56MHz
Source: Smart Card Alliance Smart_Card_Security_WP_20081013.pdf
• Operates on the same principle as contactless smart
cards and RFID tags (e.g. access control badges)
• A reader initiates an RF communications and captures
data from the card (or programs data into the card)
• With NFC, a phone can be either a reader or a card
NFC BOOTCAMP SEATTLE: DAY 1 7
8. NFC has three basic modes
Card Emulation
Mobile payment, Ticketing, Access control
(PC, car, hotel, …), Transit, loyalty card, etc.
Discovery – Read/Write
Get information, point to content
distribution, Smart advertising, capture a
coupon, etc
Peer-to-Peer Communication
Fast, easy device association, setup &
configuration, exchange of business card /
social network profiles, new gaming
experiences … Touch your camera to a printer
NFC BOOTCAMP SEATTLE: DAY 1 to print 8
9. Mode 1: Card Emulation
• The NFC phone behaves as a
secure card (credential)
o Payment Card
o Loyalty Card
o Access Control Card
o Hotel Room Card
• Leverages security of NFC
o Proximity (user controlled)
o Secure Element (encrypted
data)
NFC BOOTCAMP SEATTLE: DAY 1 9
10. Mode 2: Discovery (Reader/Writer )
• The NFC Phone behaves as a card Reader
• Smart Posters/Displays contain NFC tags
• NFC Tag contains URL coded per NFC Forum standard
• Phone automatically jumps to URL
• User is presented with guidance and information
• Implementations include public transit, advertising….
NFC BOOTCAMP SEATTLE: DAY 1 10
11. Mode 3: Peer to peer communication
• NFC Phones act as Reader talking to
each other.
• Exchange or share
applications, music, business cards and
services
• Touching the NFC mobile phone to
another NFC device (e.g. PC, DVR)
provides smooth authentication and
transfer of data (e.g. mail, telephone
directory, schedule)
NFC BOOTCAMP SEATTLE: DAY 1 11
12. Anatomy of an NFC Smart Phone
NFC phones contain special Phone
Secure
hardware: Processor
Element
• Secure Element
o Stores the encrypted data
NFC
• NFC Controller
o Manages traffic and RF signals
• NFC Antenna
o Collects and transmits the RF signals NFC NFC
Antenna Controller
NFC BOOTCAMP SEATTLE: DAY 1 12
13. NFC devices also need Software
• Software developed in “stacks” to support the thee modes
• Stacks are provided by device and chip manufacturers
• User “apps” are written to sit on top of the stacks
NFC BOOTCAMP SEATTLE: DAY 1 Source: NFC Forum 13
14. What makes NFC Secure?
Send me an
NFC Credit
Encrypted Phone
Card OTA
Data Processor
Provision
Acct Info
Encrypted
Data
NFC
Issuer TSM Carrier
It’s the system!
• Secure Element in the NFC Device – the data “vault” on the phone
• Trusted Services Manager (TSM) – unique entity who knows the keys
• Over the Air (OTA) Provisioning – data packets sent directly to the SE
NFC BOOTCAMP SEATTLE: DAY 1 14
15. What is a Secure Element?
• A special chip in your NFC device
that acts as a data vault Examples of Secure Elements
• Securely stores important
information for NFC transactions
• All data is encrypted
• Secure Element Implementations
o Embedded in Mobile Phone
o SIM Card Based
o Removable (SD Card)
• Only accessible if you have “keys”
NFC BOOTCAMP SEATTLE: DAY 1 15
16. Critical NFC Terminology
• Secure Element
• NFC Controller
• Contactless Reader
• Discovery
• Card Emulation
• Peer to Peer
• Card Issuer
• Trusted Services Manager (TSM)
• OTA Provisioning
NFC BOOTCAMP SEATTLE: DAY 1 16
17. Smartphone penetration growing, many of which will be NFC capable ...
US smartphone penetration
80% 70%
65%
59% Several OEMs launching US NFC
60% 47% phones in 2011
40% 29%
NFC soon to be as common as
18%
20% 12% % of Subscribers bluetooth/cameras
0%
Sources: Nielsen, Mercator, MarketResearch.com, Morgan Stanley, Mercatus
2008 2009 2010 2011 2012 2013 2014 Partners, Mercator, Nilson reports, IDTechEx, Ltd.
Phone models launched with NFC
Nokia 600 Nokia 3220 + NFC Shell Sagem Cosyphone
Nokia 700 Nokia 5140(i) + NFC Shell Google Nexus S
Nokia 701 Samsung SGH-X700 NFC Google Nexus S 4G
Nokia N9 Samsung D500E Samsung Galaxy S II
Nokia C7-00 SAGEM my700X Contactless Samsung Wave 578
Nokia 6216 Classic LG 600V contactless BlackBerry Bold 9900/9930
Nokia 6212 Classic Motorola L7 Turkcell T20
Nokia 6131 NFC BenQ T80 BlackBerry Torch 9810/9860
Source: Wikipedia
NFC BOOTCAMP SEATTLE: DAY 1 17
21. NFC leveraging contactless infrastructure
Public
Transport
Mobile phone =
transport card
Payment
Mobile phone =
Credit card
Micro-Payment
Mobile phone = cash
Secure log-in
Mobile phone =
Access Control security token
Mobile phone = key
NFC BOOTCAMP SEATTLE: DAY 1 21
22. What’s Next - beyond payments
• Social networking
Sharing contacts, updating social networking
profiles, automated location check-in, advertisement, …
• Computing
Secure automatic log-in, easy pairing of devices, …
• Retail
Mobile wallet -payment, loyalty, advertising, - research
products
• Health Care
Medical records / treatments, dosage tracking/tracing, …
• Government
Driver’s License, benefits cards, Resident/parking permit, .…
• Automotive
Access to services/data, pairing, motor
management, keys, fleet management, driver profile
transfer, …
• Gaming
proximity peer to peer gaming experience, easy pairing, …
NFC BOOTCAMP SEATTLE: DAY 1 22
24. The presentation will cover the following topics – (not in order)
• The Players in the NFC Ecosystem
• The Issuance and Usage Cycle
• The Marketing Elements
NFC BOOTCAMP SEATTLE: DAY 1 24
25. The Mobile Payments Landscape
Mobile at the Mobile as the The Mobile Direct Carrier Closed Loop
Point of Sale Point of Sale Payment Billing Mobile
(NFC) Platform Payments
Using mobile Merchants using Catch all Consumers A store builds
devices that are a mobile device category for buying its own wallet
equipped with with an products that ringtones or or platform for
NFC to make attachment to let consumers games or digital mobile
payments at the process credit send money content by payments. It can
point of sale. card payments. to merchants putting the only be used at
or each other. charges on their their store.
cell phone bill.
• Source: mobilepayments.com
NFC BOOTCAMP SEATTLE: DAY 1 25
26. The NFC Eco-system development
• Chicken or the Egg?
• NFC Phones or a Place to tap them? Should
we care?
NFC Issuance NFC Usage
NFC BOOTCAMP SEATTLE: DAY 1 26
28. The Issuer
- Entity that owns the credentials on the
NFC product
- User has a direct relationship with the
issuer through an account
- Issuer can be a Bank, Wireless
Carrier, Wallet Maker, Enterprise, etc.
- Utimate liability for the NFC products
secure functions lies with the issuer
NFC BOOTCAMP SEATTLE: DAY 1 28
29. The Carrier
- Normally the wireless carrier or Mobile
Network Operator that provides service to
the user’s mobile device
- Owns the data pipe between the NFC
device and the back end network
- Responsible for the functioning of the
device if its is issued by the Carrier e.g.
Handset
- Provides value added services through
interconnects on its network
NFC BOOTCAMP SEATTLE: DAY 1 29
30. The Device/OS Maker
- Adds the NFC function to the user device
- Can be fully integrated – NFC handset, or
semi-integrated – microSD, NFC accessory
- Also covers non handset NFC devices, that
have NFC capabilities –
fobs, appliances, peripherals, etc
- OS maker provides the SW environment
for the NFC capability to function on this
device
NFC BOOTCAMP SEATTLE: DAY 1 30
31. The Network
- This is the network on which the secure
credentials flow and get handled
- Usually the payment network in the case
of NFC wallet, but can be expanded to
include enterprise networks and private
label networks
- The network ensures that the credentials
make it from the Carrier to the Issuer and
back
NFC BOOTCAMP SEATTLE: DAY 1 31
32. The Personalizer
- The entity entrusted with the task of
adding secure credentials to the NFC
Device
- TSM – Trusted Service Manager. Have a
trusted relationship with the Issuer
- Ensures compliance of the credentials on
the device with the NFC standards
- Can load credentials in a secure facility or
Over The Air (OTA)
NFC BOOTCAMP SEATTLE: DAY 1 32
33. The App Developer
- The entity that develops the User Interface
for the NFC function
- Normally tasked by the Issuer or
Device/OS maker to build the app
- App ensures the user can gain useful
interaction from the NFC function – in all
the modes that are supported
- Provides interface to other entities that
need to access the secure credentials on the
NFC function
NFC BOOTCAMP SEATTLE: DAY 1 33
34. The Distributor
- Responsible for getting the NFC device to
the consumer
- Can be a retail channel, e-merchant, kitting
service, carrier store, bank
branch, enterprise office, etc.
- First line of support for the NFC function
- Ensures the correct bundling of the various
NFC players before the NFC device gets to
the consumer
NFC BOOTCAMP SEATTLE: DAY 1 34
35. NFC Device Form Factor
New NFC on New TSM MNO
Device Device OS/SW Control
Embedded
Device
Required Required Required Required Optional
USIM Based
Required Required Required Required Required
Supports Only in
Not
Existing Accessory Optional Optional
Accessory Required
and New as SE
Based
NFC BOOTCAMP SEATTLE: DAY 1 35
39. Bank MNO Handset Payment Perso Wallet/OS Retailer
NFC Maker Network Bureau Developer
microSD
MNO Handset Wallet/OS
Maker Developer
Embedded
NFC Secure NFC
Credential
Ownership
MNO
USIM Based
NFC
NFC BOOTCAMP SEATTLE: DAY 1 39
40. Key Players in NFC Usage
Merchant Loyalty Offers
Manager/Aggreg Point of Sale Promoter
ator
NFC BOOTCAMP SEATTLE: DAY 1 40
41. The Merchant
- Direct beneficiary of any NFC transactions
- Brick and Mortar or Virtual goods
merchant
- Utilize NFC to recreate/enhance the
transactional experience
- New way to interact with the consumer
and draw relevant traffic to the merchant
store
NFC BOOTCAMP SEATTLE: DAY 1 41
42. Loyalty Scheme
- Utilize NFC capability to create a
rewarding program for the consumer that
directs traffic to a specific group of
merchants
- As simple as a check-in reward to as
complex as purchase oriented multi-
segment multi-level point/redeem system
- Use physical awareness to reward real-
world and online behavior
- Redemption/addition of rewards at check-
out
NFC BOOTCAMP SEATTLE: DAY 1 42
43. Offers/Coupons
- Issued directly by merchant or a 3rd party
intermediary
- Goal is to drive new traffic to the Merchant
using NFC as an enabler
- Create triggers through NFC events – tag
reads, check-out, online behavior, etc.
- Redemption during NFC transaction at
checkout
- Can be promoted through NFC tags
NFC BOOTCAMP SEATTLE: DAY 1 43
44. Manager/Aggregator
- 3rd Party assigned the task to collect, store,
manage and integrate NFC based events
- A simple as a coupon aggregator to a full
suite of coupon/loyalty multi-merchant
management platform tied in to secure
credential management system
- Provide analytics on NFC behavior to
drive marketing programs
- Assure compatibility of various NFC
triggers with NFC device
NFC BOOTCAMP SEATTLE: DAY 1 44
45. Point of Sale
- Point of interaction between the NFC
device and the Merchant
- Conforms to NFC standards and can
handle multiple NFC device form factors
- Expanded function to tie in to Offers and
Loyalty programs at check out
- Form factor of POS may vary – standard
check out stand at merchant to a hand held
NFC Device
NFC BOOTCAMP SEATTLE: DAY 1 45
46. Promoter
- Advertise the various NFC capabilities to
end users to promote usage
- Place NFC tags and NFC triggers in user
accessible locations
- Interacts with Merchant and
Manager/Aggregator
- Ensures wide spread education around the
NFC functionality and its capabilities
NFC BOOTCAMP SEATTLE: DAY 1 46
47. Person to Person NFC
- Bypass traditional merchant-consumer
infrastructure
- NFC event triggered between two
consumers
- As simple as an exchange of contact to as
complex as the exchange of funds
- Platform for enhanced social interactions
- Trigger for NFC adoption if interesting use
cases are created using the mobile
application platform.
NFC BOOTCAMP SEATTLE: DAY 1 47
48. Key Players in NFC Eco-System
Issuance Usage
Loyalty
Bank/Issuer Distributor
Merchant
Carrier
Offers
Network
Manager/Aggregator
Device /
Personalizer Promoter
App Developer OS Maker
NFC BOOTCAMP SEATTLE: DAY 1 Point of Sale 48
49. What’s In Your
(NFC) Wallet?
NFC BOOTCAMP SEATTLE: DAY 1 49
#
50. The Modern Consumer Wallet/Purse
Receipts
Transit Ticket/Card Access Card
Identification Loyalty Card
Cash Credit Card
Keys?? Store Card
Coupons
NFC BOOTCAMP SEATTLE: DAY 1 50
51. My Mobile – My Wallet
One of the fastest growing Don’t leave home without it
technologies in history: > 5B
users 13 minutes average before you
realize loss of mobile
Email/Internet device for over Front of pocket vs. back pocket
500M users
Constant companion for 18-49
segment
Music/Video device for 100’s of High responsiveness to
Millions applications and value added
features beyond voice calls
More than 70% of devices
Screen, keyboard and fast
shipped today have a
speeds for a rich interactive
camera, making it multi- user experience
purpose
NFC BOOTCAMP SEATTLE: DAY 1 51
52. Consumer
Preferred
Consumer
Service Provider CONSUMER Preferred
Devices
CENTRIC
Key to A Successful Mobile
Wallet
Consumer Consumer
Trusted Brands Oriented
NFC BOOTCAMP SEATTLE: DAY 1
Applications 52
53. Timing and Intent
Smartphone Penetration
Currently, smartphones represent 40% of the market; In 2012 it’s
expected to be the majority of handsets.
Consumer Behavior
Mobile payment transactions in the U.S. will reach $56.7B in 2015, up
from the $5.2 billion in in 2009. Combined with a spike in interest for
loyalty and rewards, consumers are ready for the benefits of NFC.
Acceptance
With companies like VeriFone making NFC standard on all future POS
terminals, acceptance is gaining momentum. While not a standard,
merchants and brands are beginning to find the value add in NFC.
Competition
Products such as the Google Wallet, ISIS and the Visa Wallet all provide
healthy competition that will help build the appropriate environment for
NFC BOOTCAMP to flourish. 1
NFC SEATTLE: DAY 53
54. Smartphone is key to Mobile NFC Wallet Success
• NFC Wallet value can only be derived from a rich user experience
• Open smartphone architectures allow value added applications and
services to seamlessly interact with NFC functions
• Ease of use is key for application success – user behavior has
been set around the ease of use of plastic, and extra complications
won’t be tolerated for similar transactions
NFC BOOTCAMP SEATTLE: DAY 1 54
55. Hot Spots Of Interest/Usage of Mobile NFC Wallets
NFC BOOTCAMP SEATTLE: DAY 1 55
56. Merchants Accepting NFC
HOUSE &
HOME
$535 GETTING
AROUND
$463
TRAVEL &
LEISURE SHOPPING
$229
HEALTH &
$736
FAMILY
FOOD &
DRINK
$680
$552
NFC BOOTCAMP SEATTLE: DAY 1 56
57. Mobile NFC Wallet Issuer - Revenue Sources
Lease Space
• Lease space to other financial credentials
• Lease space to non-financial credentials i.e. access,
transit, security, ID, etc. R
Licensing E
•
•
Value added application interface
Standardized 3rd party app development platform
V
• Richer interface wallets
E
• User Aware
Target Marketing
• Context Aware
N
•
•
Merchant Aware
Location Aware
• Content Aware U
E
Retail
• NFC as a separate component
• NFC as package/product
NFC BOOTCAMP SEATTLE: DAY 1 57
58. Own the Mobile NFC Wallet – Own the Revenue
More Usage
Issuer Branded Wallet
Ensures Top of Wallet
More
Customer Acquisition & Loyalty More Users
Revenue
Retains & Builds Customer Relation
Value Added Services More Uses
Monetization Through Additional Revenue Sources
NFC BOOTCAMP SEATTLE: DAY 1 58
59. The Mobile NFC Wallet Benefits Everyone
Financial Industry Wireless Industry
•More Transactions = More Revenue •Increased stickiness/loyalty
Speed and
•More Services = More Revenue •New revenue opportunities
•Reduced Fraud Convenience •Wallet provisioning revenue
•Consumer Loyalty •Consumer loyalty
Enhanced
Customizable
Security/Early
Applications
Loss Detect
Consumers User Merchants
•Fast checkout Interaction •More transactions
•Protection from identity theft and •Coupons = More users
•Coupons/awards/receipts = Value •Lower cost of commission/fraud
Connectivity
•Reduced dependence on Cash/ATM •Reduced cash and check handling
NFC BOOTCAMP SEATTLE: DAY 1 59
60. Mobile NFC Wallet Distribution
Bank Issued To Over The Air
Customer (Mailed) (AppStore/Market)
Mobile Network
Consumer Retail
Operator Retail (J-
(Brick and Mortar)
hook)
NFC BOOTCAMP SEATTLE: DAY 1 60
61. What Does a Mobile NFC Wallet Look Like?
NFC BOOTCAMP SEATTLE: DAY 1 61
62. Where else can I use my Mobile NFC Wallet?
TRANSIT HOSPITALITY HOME
CAMPUS ATM
NFC BOOTCAMP SEATTLE: DAY 1 62
63. What else can I do with my Mobile NFC Wallet?
INSTANT POS SECURE ONLINE SECURE BANKING
ACCESS
PEER-TO-PEER
BADGE READER TAG READING
NFC BOOTCAMP SEATTLE: DAY 1 63
64. Changing Handsets
How does secure personal
Personalization Handset Repair
data move from BB to
Android to iPhone?
How do master keys get
How do you ensure secure
loaded? Does this occur
personal data is not
before manufacturing or
compromised?
after?
Corporate Devices THE CASE FOR A SE Capability
How to distinguish between PLUGGABLE
Who pays for high end SE
secure personal data and
corporate data?
SECURE embedded on mobile device?
CREDENTIAL
SE Corruption Protocols
Who pays to replace handset How do you support
every time SE data is evolving standards for
corrupted? TSM Need interesting niche apps?
What happens if user does
not have connectivity?
NFC BOOTCAMP SEATTLE: DAY 1 64
65. The Upcoming Battle of the Mobile Wallets
• 1 device, 1 bank, 1 processor • 14 Banks, 1 Visa Network
• Basic app with offers • Click to Buy feature
integration • Cross channel payments
• Available NOW • Launch in 2012?
• Multi-Bank, Multi-MNO, Multi- • Payments in the cloud
Network • Person to person
• Multi NFC Device form factor architecture
• To launch in mid-2012 • Some NFC
• Non-NFC: Barcode based • NFC on Android and
• Can only be used at iPhone through microSD
Starbucks stores • Prepaid – multi load
• Mobile application based mechanisms
• Available NOW • Available NOW
Not Announced Yet:DAY 1
NFC BOOTCAMP SEATTLE: 65
67. NFC is B2C
Brand to Consumer
Presented by Michael J. Manley
Principal, Manley RFID Consulting
www.manleyrfid.com
NFC BOOTCAMP SEATTLE: DAY 1 67
68. Concept
Creation
Execution
NFC BOOTCAMP SEATTLE: DAY 1 68
69. • Technology climate
o All noise, limited signal
o Pace of innovation
Context
o Mobile strategy
• Fragmented ecosystem
o Chip, Inlay, Label, Software, etc.
o Small companies
o NFC phone penetration
• Think: simple, existing delivery systems
o Product packaging, print media, out of home advertising
o A part of a campaign, not THE campaign
o Peripheral technology
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 69
70. The Brand
Chip Ad Agency
Mfr
Inlay
Mfr Label Publisher
Magazine
Converter
Printer
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 70
71. • Business drivers
o Print media today
o Social media
Concept
o First to market
• Existing capabilities
o In-house – manufacturing
o Post-shipment analytics
o Identified knowledge gaps
• Validate concept
o Customer voice
o Can we do it?
o Budget
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 71
72. • Workshop
o Technology baseline cross-functional team
o Identify areas of risk - mitigate Creation
o Connecting the dots – personal
• Product definition
o NFC chip and antenna size
o Material construction
o Environmental requirements
• Performance
o Manufacturing test
o Mailing test
o Full life cycle
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 72
73. • Challenge
o All options in-play
o Late changes & commits before PO
Execution
o Advertising vs Semiconductor world
• Work-streams
o WS Packaging: Data, encoding, NFC label
o Quad: Test systems
o Quad: Cloud Software
• Oversight
o Consultant
o Quad – many existing process
o Quality focus
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 73
74. The Buzz
Lexus Creates NFC Ad for Wired
Magazine – from lexusenthusiast.com
March 23, 2012
WIRED Delivers First-Ever NFC-Enabled
Advertisement Featuring Lexus – March 20, 2012
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 74
75. • Results – general
o Utilization high
o Measurable brand interaction
Results
o Powerful analytics
o Exceeds, by a large margin, other techniques
• Momentum
o Building
o Key seasonal considerations
o Awareness building re: Olympics
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 75
76. • Value to brand
o Engages customer - directly Learning
o Measurable
o Creates ‘call to action’
o Brand gets information, not Google or Facebook
o Supports Mobile Marketing initiatives
• Value to printer
o Differentiates product offering
o Keeps print relevant in digital age
o New channel for adding value
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 76
77. • Take-away
o Know the ecosystem
o Insulate complexity for your customer Net-Net
o Brand owners are key driver
o NFC is Mobile Marketing enabler
o NFC is not a ‚solution‛
• Interesting recent data JCDecaux Release NFC Trial Results
May 29, 2012
o Outdoor advertising ‚87% of people with NFC-enabled phones are
likely to repeat the experience, while 80% of
o Fun, easy to use, take with non-NFC phone owners said they would like to
use it in the future.‛
o People like it ‚One campaign yielded a redemption factor
of 18%; the average across the trial was still
high at 7%.‛
‚Strong download conversion rates:
including an average of 28% for video
content, rising to a high of 49% when the
content was new and previously unseen.‛
Beyond Payments: NFC is B2CDAY 1
NFC BOOTCAMP SEATTLE: 77