In 2014, major advancements were made in mobile technology, highlighting the release of various smartphones, tablets, and wearables including Nokia's new Android handsets and Samsung's Galaxy S5. Keynotes from industry leaders like Mark Zuckerberg and Jan Koum emphasized the importance of mobile platforms and the future of apps such as WhatsApp expanding into voice. The document also covers innovations in automotive technology, connected home products, and the evolving landscape of mobile payments, indicating shifts towards a data-driven consumer experience.

1. 2014

2. Areas of Focus
• Mobile handsets
• Tablets
• Wearables
• Automotive
• Connected city
• Mobile payments

3. Announcements
Mobile handsets
• Nokia releases 3 new Android handsets
• Mozilla launch $25 smartphone
• Sony release Xperia Z2
• Samsung unveil Samsung 5S
• HTC launch desire 816
Tablets
• LG launch Pro2 phablet
• Sony release Xperia Z2 tablet
Wearable technology
• Samsung unveil „Gear fit‟
• Sony release Lifelogger Smartband
• Fujitsu launch smartglove
• Huawei launch Talkband B1
Other
• Oral B launch connected toothbrush
• Eyesight promote gesture controls

4. Top Keynotes
Mark Zuckerberg:
CEO Facebook
“WhatsApp is a great company and a great fit for
us. It is the most engaging mobile application that
has ever existed and is a great fit for us, and one
that‟s well worth its price”
Jan Koum:
CEO WhatsApp
Jan announced WhatsApp are moving into voice
and will have a voice product available by Q2.
Jan also commented that post acquisition business
will continue as usual, still no marketing on the
WhatsApp platform.

5. Best phones of MWC 2014

6. Galaxy S5
• Better design, better user experience
• Fingerprint Scanner
• Heart rate monitor
• Adaptive display
• Dust & Water resistant
• Release date : April 2014

7. Xperia Z2
• Great all round media device
• Good for sound, camera, music
• Full HD 5.2-inch display
• Waterproof up to 1 metre
• Larger screen size 5.2 inches
• 2GB of RAM
• Release date : April 2014

8. X, X+, XL
• Entry level smartphone
• First Nokia device to run Android
• Targeted at emerging markets
• 512MB of RAM
• Approximate cost £75

9. Desire 816
• Colourful, well designed,
mid-rangesmartphone
• 5.5 inch 720p screen
• 4G ready
• BoomSound speakers
• Nano SIM
• 1.5GB of RAM

10. Yotaphone
• The perfect smartphone and e-reader
in one device
• Built to be great for reading content,
easy to see notices, emails and tweets
• Always on paper display
• Dual screen
(1 x black and white & 1 x colour)
• Integrated social connectivity

11. G Flex
• The worlds first flexible and curved
smartphone
• G-Flex‟s curved screen fills your field of
vision to deliver a more immersive
experience
• 13 megapixel high performance
camera
• Runs Android Jelly Bean

12. Mozilla Firefox
OS Smartphone
• $25 entry level smartphone, a truly
remarkable achievement
• Aimed at emerging markets
• Device allows you to take pictures,
browse the web, email, and play
music

13. Best tablets of MWC 2014

14. Xperia Z2
• World‟s slimmest and lightest
waterproof tablet
• Contains Sony‟s Front Surround audio
technology
• Full HD 10.1-inch tablet
• 3D Graphical capabilities
• Release date: March 2014

15. G Pro 2
• New phablet device (cross between
phone and tablet device)
• Dual screen mode (two apps open on
screen at same time
• 5.9-inch full HD display
• Running Android KitKat 4.4
• 3GB of RAM
• 16/32GB of internal storage

16. Ultrasound
notepad
Transmit pen and ink drawings to your
tablet in real time using ultrasonic
frequencies

17. Yoga tablet
• Full HD 10 inch tablet
• 16GB hard drive
• Long lasting 3 cell lithium battery
• Built in kickstand
• Runs Android 4.2
• Low cost

18. Wearables

19. Galaxy Gear 2
Neo
• 1.63-inch Super AMOLED screen
• Weight: 55 grams
• Tizen OS (Samsung‟s own operating
system)
• In-built Fleksy keyboard
• 2MP camera located in the watch
face

20. Gear Fit
• Designed to track your health and
fitness through slim, lightweight
wristband
• SmartWatch coupled with fitness
tracking sensors
• World‟s first curved Super AMOLED
wearable device
• 1.84-inch touch screen
• Tizen OS
(Samsung‟s own operating system)

21. SmartWatch 2
• World‟s first Android compatible
SmartWatch with one touch NFC
• 1.6 inch touchscreen display
• Water resistant, sun-light readable
display
• Screen resolution of 220 x 176 pixels

22. Lifelogger
Smartband
• Activity tracker with no screen, but
instead synchs to Sony smart devices
• Integrated camera that takes photos
every few seconds
• Activity tracked and synchronised with
Lifelog Android App

23. Automotive: Connected Cars

24. Focus 2014
• Ford‟s most advanced Focus yet,
launching with Synch 2, an 8 inch high
resolution touch screen
• Hands free parking
• Two in-built voice activated apps,
Parkopedia (lets people search for
parking spaces) and Aupeo (lets
people browse the radio) : both voice
activates
• Collects data (2.5million data points
every second) via sensors and avoids
obstacles in the road
• Other driver aids include Blind Spot
Information System (BLIS) & Active City
Stop: helps avoid imminent collisions
with pedestrians, bikers and cars in
urban environments

25. Connected
drive
• Concept is to deliver real-time
personalised driver services - weather
forecast, finding a top rated
restaurant or a local speed limit,… -
that will enhance in-vehicle
experience
• BMW‟s ConnectedDrive system
“securely and anonymously” matches
offers and promotions with driver
preferences

26. Connected City

27. Connected
home
AT&T Digital Life
• Showcased mobile‟s ability to control
various in-home technologies
• Remote home security : lights, locks,
smoke and water detection all
operated via smartphone
• Connected entertainment systems –
speakers, Internet radio, kids alarm
clocks and teddy bears all operated
via smartphone

28. Electric
Toothbrush
• One of the most talked about
MWC2014 exhibits
• Bluetooth 4.0 connectivity and
companion app built into Oral B
toothbrush
• Features include Stopwatch, Pressure
sensor, social connectivity
• Price: 250€
• Global roll out: June 2014

29. Connected
clothing
• Concept is to use in-built sensors to
monitor physical activity
• Smart Sensing fabric woven with
micro-sensors that transmit data to
companion app
• Read Body heat, respiration rate,
heart rate, and motion through
location via GPS
• Health monitoring capabilities

30. Mobile Payments

31. Barclaycard
Anywhere
• Provide smaller merchants with ability
to take mobile payments easily
• Merchant uses an app that is synched
to card-reader to take payment
• Secure pin entry device which
attaches to a Smartphone or tablet
and interacts with Barclaycard
payment application using 3G or Wifi
• Customers receive their receipt by e-
mail or text

32. MasterPass
• Allows consumers make payments
with a single tap
• Masterpass stores payment
information onto smart devices
• Application based facility that takes
payment for physical objects
• Supports payment via NFC, QR Codes
and specific payment tags
• Beginning retailer integration process

33. BLE payment
technology
• Provides retailers with the ability to
push a promotion to a consumer
based on their in-store real-time
location
• Promotion is broadcast via in-store
beacons
• When a customer comes within
beacon range, a consumers device
receives the promotion
• Allows Integration of voucher delivery
and usage with CRM loyalty schemes

34. Implications for marketers
• Mobile is fast becoming core to everything we do
• Smartphone manufacturers are focusing in two areas :
– Reducing device ownership costs: Aimed at emerging markets
– Increasing sophistication and functionality of high end devices
• Connectivity moving past the smartphone to all manner of objects both in
terms of wearable technology and objects within the home
– Businesses are using connectivity to innovate and launch new types
of consumer products
• Mobile payments are transforming the way that consumers pay for products –
the checkout will be a thing of the past
• All connected products are delivering a wealth of consumer data that is
allowing marketers to have a much more detailed understanding of
their consumers

35. 2014