Our friends at Google Wallet and Fanatics joined us on May 9th to talk about the role of the digital wallet in mCommerce today and how retailers can capitalize on current and future opportunities in this space.
We invite you to watch the session replay here: https://gopivotal.webex.com/gopivotal/lsr.php?RCID=06524ddf01b21822526565de8f2b6ee7
2015 has seen a lot of startups trying to tackle the challenge of the digital transformation of retail. We have listed 8 that we met during the InnovFest UnBound conference in Singapore in May 2015.
retail innovation singapore startups
Trax, monitoring shelves in the stores using image recognition technology
The main concern of retailers today is how to improve the in-store customer experience, and how to provide them a seamlessly connected experience on- and offline. The startup Accufind, with its software Buzzign, tries to connect social media with the physical stores, while Ksubaka offers touch screen displays to bring "moments of joy" in the stores.
But the big data is the real driver of innovation in retail. A better understanding of the consumer behaviour at the physical store is nowadays possible by using technologies such as image and video recognition. This is what Graymatics, ABEJA or Trakomatic are offering to retailers. Data-centric as well, Tapidata tries to replace the paper receipts into e-receipts to gather more insights about the clients purchase behaviour. Finally, image recognition technology can also be used for in-store shelf monitoring, what offers the 15M$ Singaporean-Israeli startup Trax.
Let's have a closer look at the future of retail !
Our friends at Google Wallet and Fanatics joined us on May 9th to talk about the role of the digital wallet in mCommerce today and how retailers can capitalize on current and future opportunities in this space.
We invite you to watch the session replay here: https://gopivotal.webex.com/gopivotal/lsr.php?RCID=06524ddf01b21822526565de8f2b6ee7
2015 has seen a lot of startups trying to tackle the challenge of the digital transformation of retail. We have listed 8 that we met during the InnovFest UnBound conference in Singapore in May 2015.
retail innovation singapore startups
Trax, monitoring shelves in the stores using image recognition technology
The main concern of retailers today is how to improve the in-store customer experience, and how to provide them a seamlessly connected experience on- and offline. The startup Accufind, with its software Buzzign, tries to connect social media with the physical stores, while Ksubaka offers touch screen displays to bring "moments of joy" in the stores.
But the big data is the real driver of innovation in retail. A better understanding of the consumer behaviour at the physical store is nowadays possible by using technologies such as image and video recognition. This is what Graymatics, ABEJA or Trakomatic are offering to retailers. Data-centric as well, Tapidata tries to replace the paper receipts into e-receipts to gather more insights about the clients purchase behaviour. Finally, image recognition technology can also be used for in-store shelf monitoring, what offers the 15M$ Singaporean-Israeli startup Trax.
Let's have a closer look at the future of retail !
2013 Devices -- Take the Guesswork out of New Mobile Devices & Platforms for ...Enterprise Mobile
With mobility on the rise, new devices and platforms are getting more attention than ever. But how do they compare? Check out this presentation for all the pros and cons of all the latest gadgets and operating systems. Marco Nielsen, Enterprise Mobile’s VP of Services, will walk you through the features of the newest devices on the market, as well as how each one aligns with business goals and mobility strategies.
ProxiWave Complete Beacon Enabled solutionsBogdan Sava
Delivering the best proximity solution (#beacons, #iBeacon, #Eddystone, #wifi, #gps), helping clients stay ahead of competition. Our development teams are located in our offices in France, Romania and Japan, with 4 fields of expertise (iOS, Android, Windows Phone and Web mobile), deeply accustomed with “event” type module applications or apps designed to evolve in time, with Back Office development, as well as other sophisticated modules (e.g. augmented reality, iCouponing, geolocated CRM), already running in our customers’ environments.
If you are interested in finding out how you can deliver your compelling messages to your specifically targeted customer segments, providing them the expected content according to their individual preferences, please, drop us a line here: contact@cronos-technologies.com
¥Coins enable you to offer users digital content in Japan. Give them access to their favorite digital goods in this lucrative Asian market with one simple, virtual payment method.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
Here are my predictions about the beacon effect:
• Beacons transform the real world into a digital channel
• It’s relatively safe since there are multiple steps required for end-users to activate beacon communications
• Consumers expect feature-rich digital experiences in the physical world
• A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage
• By 2016, beacons will be free to retailers, museums, arenas
• The profit center for beacon companies will be software, analytics, insights and consulting services
• Consumers are “warming” to the idea of trading data for enhanced experiences
• Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018
• Beacon-delivered advertising will generate significant activity in the next 18 months
• Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018
• Mobile phone plans will be subsidized by advertising and supported by beacon data
Intelligent Spaces - The future of experiencesKatie Streten
We are moving into a world where consumers will expect environments that respond to their needs rather than demands their active engagement. This presentation explores the trends driving this change and technologies that are making it real.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel SolutionsStefan Wolpers
iBeacons – Fad Or Trend?
23 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
The slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the nascent technology.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Now that both Google Wallet and Apple Passbook, the non-payment mobile wallets used to store offers and loyalty cards, are available to consumers, marketers have more questions than answers. What are the differences between Google Wallet and Apple Passbook? How many locations are available? Can I dynamically update mobile wallet content? Is the content cloud-based? It is more critical than ever to have an integrated strategy that leverages both mobile wallet apps in order to reach all iPhone and Android users.
In this presentation, you will learn about:
• The differences between Google Wallet and Apple Passbook
• Best practices for mobile wallet marketing (offers and loyalty)
• 3 tips for using Passbook and Google Wallet this holiday season
PHD network summarises in this presentation its predictions for some of the key trends that will shape consumers, retailers and media over the coming year.
CONSUMER BEHAVIOUR IS CHANGING RAPIDLY. AS CONSUMERS’ NEEDS, WANTS AND EXPECTATIONS EVOLVE, BRANDS NEED TO IDENTIFY NEW WAYS TO RESPOND SO AS NOT TO FALL BEHIND THE CURVE.
We will start by looking at key 2014 trends suggesting how they will evolve over the next 12 months. We will then explore 10 new trends to look out for in 2015.
2013 Devices -- Take the Guesswork out of New Mobile Devices & Platforms for ...Enterprise Mobile
With mobility on the rise, new devices and platforms are getting more attention than ever. But how do they compare? Check out this presentation for all the pros and cons of all the latest gadgets and operating systems. Marco Nielsen, Enterprise Mobile’s VP of Services, will walk you through the features of the newest devices on the market, as well as how each one aligns with business goals and mobility strategies.
ProxiWave Complete Beacon Enabled solutionsBogdan Sava
Delivering the best proximity solution (#beacons, #iBeacon, #Eddystone, #wifi, #gps), helping clients stay ahead of competition. Our development teams are located in our offices in France, Romania and Japan, with 4 fields of expertise (iOS, Android, Windows Phone and Web mobile), deeply accustomed with “event” type module applications or apps designed to evolve in time, with Back Office development, as well as other sophisticated modules (e.g. augmented reality, iCouponing, geolocated CRM), already running in our customers’ environments.
If you are interested in finding out how you can deliver your compelling messages to your specifically targeted customer segments, providing them the expected content according to their individual preferences, please, drop us a line here: contact@cronos-technologies.com
¥Coins enable you to offer users digital content in Japan. Give them access to their favorite digital goods in this lucrative Asian market with one simple, virtual payment method.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
Here are my predictions about the beacon effect:
• Beacons transform the real world into a digital channel
• It’s relatively safe since there are multiple steps required for end-users to activate beacon communications
• Consumers expect feature-rich digital experiences in the physical world
• A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage
• By 2016, beacons will be free to retailers, museums, arenas
• The profit center for beacon companies will be software, analytics, insights and consulting services
• Consumers are “warming” to the idea of trading data for enhanced experiences
• Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018
• Beacon-delivered advertising will generate significant activity in the next 18 months
• Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018
• Mobile phone plans will be subsidized by advertising and supported by beacon data
Intelligent Spaces - The future of experiencesKatie Streten
We are moving into a world where consumers will expect environments that respond to their needs rather than demands their active engagement. This presentation explores the trends driving this change and technologies that are making it real.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel SolutionsStefan Wolpers
iBeacons – Fad Or Trend?
23 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
The slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the nascent technology.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Now that both Google Wallet and Apple Passbook, the non-payment mobile wallets used to store offers and loyalty cards, are available to consumers, marketers have more questions than answers. What are the differences between Google Wallet and Apple Passbook? How many locations are available? Can I dynamically update mobile wallet content? Is the content cloud-based? It is more critical than ever to have an integrated strategy that leverages both mobile wallet apps in order to reach all iPhone and Android users.
In this presentation, you will learn about:
• The differences between Google Wallet and Apple Passbook
• Best practices for mobile wallet marketing (offers and loyalty)
• 3 tips for using Passbook and Google Wallet this holiday season
PHD network summarises in this presentation its predictions for some of the key trends that will shape consumers, retailers and media over the coming year.
CONSUMER BEHAVIOUR IS CHANGING RAPIDLY. AS CONSUMERS’ NEEDS, WANTS AND EXPECTATIONS EVOLVE, BRANDS NEED TO IDENTIFY NEW WAYS TO RESPOND SO AS NOT TO FALL BEHIND THE CURVE.
We will start by looking at key 2014 trends suggesting how they will evolve over the next 12 months. We will then explore 10 new trends to look out for in 2015.
Mobile World Congress 2015 Highlights by ModiratesTuncay Tuncer
The important Highlights From Mobile World Congress 2015 by Modirates.com. We focus on new technologies, FinTech and Trends this year on mobile world congress.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
This presentation is an introduction to the Mobile Devices and its Technologies. The types of mobile devices available in market. Various types of Mobile Operating System used in these Mobile Devices as well as their platforms and their present market shares are also included in it. Brief details on latest mobile technologies and future mobile technologies. It also gives an idea on Mobile App development.
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Lumen Consulting
Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.
We explore key trends, case studies, and latest tech, tools, and apps.
Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com
NFC & RFID: Enhancing the Customer Experience Near and FarNFC Forum
This presentation was delivered May 11, 2017 at RFID Journal Live: 15th Annual Conference and Exhibition by Paula Hunter, Executive Director of the NFC Forum.
Presentation includes an introduction to the NFC Forum (the organization that brings the convenience of NFC technology to life), an overview of the wireless world (where there is a place for RFID, Bluetooth, and NFC), and the NFC Forum's definition of NFC technology. The presentation further investigates the latest market developments and anticipated global market growth of NFC, as well as gives several examples of NFC developments in retail, transport, and automotive. See the last slides to find out how to engage with the NFC Forum!
For latest developments: www.nfc-forum.org
Promet Source's March webinar on Augmented Reality. The presentation includes real world examples of Augmented Reality applications and games. The presentation also includes Promet's CTAR Augmented Reality application.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. Areas of Focus
• Mobile handsets
• Tablets
• Wearables
• Automotive
• Connected city
• Mobile payments
3. Announcements
Mobile handsets
• Nokia releases 3 new Android handsets
• Mozilla launch $25 smartphone
• Sony release Xperia Z2
• Samsung unveil Samsung 5S
• HTC launch desire 816
Tablets
• LG launch Pro2 phablet
• Sony release Xperia Z2 tablet
Wearable technology
• Samsung unveil „Gear fit‟
• Sony release Lifelogger Smartband
• Fujitsu launch smartglove
• Huawei launch Talkband B1
Other
• Oral B launch connected toothbrush
• Eyesight promote gesture controls
4. Top Keynotes
Mark Zuckerberg:
CEO Facebook
“WhatsApp is a great company and a great fit for
us. It is the most engaging mobile application that
has ever existed and is a great fit for us, and one
that‟s well worth its price”
Jan Koum:
CEO WhatsApp
Jan announced WhatsApp are moving into voice
and will have a voice product available by Q2.
Jan also commented that post acquisition business
will continue as usual, still no marketing on the
WhatsApp platform.
6. Galaxy S5
• Better design, better user experience
• Fingerprint Scanner
• Heart rate monitor
• Adaptive display
• Dust & Water resistant
• Release date : April 2014
7. Xperia Z2
• Great all round media device
• Good for sound, camera, music
• Full HD 5.2-inch display
• Waterproof up to 1 metre
• Larger screen size 5.2 inches
• 2GB of RAM
• Release date : April 2014
8. X, X+, XL
• Entry level smartphone
• First Nokia device to run Android
• Targeted at emerging markets
• 512MB of RAM
• Approximate cost £75
9. Desire 816
• Colourful, well designed,
mid-rangesmartphone
• 5.5 inch 720p screen
• 4G ready
• BoomSound speakers
• Nano SIM
• 1.5GB of RAM
10. Yotaphone
• The perfect smartphone and e-reader
in one device
• Built to be great for reading content,
easy to see notices, emails and tweets
• Always on paper display
• Dual screen
(1 x black and white & 1 x colour)
• Integrated social connectivity
11. G Flex
• The worlds first flexible and curved
smartphone
• G-Flex‟s curved screen fills your field of
vision to deliver a more immersive
experience
• 13 megapixel high performance
camera
• Runs Android Jelly Bean
12. Mozilla Firefox
OS Smartphone
• $25 entry level smartphone, a truly
remarkable achievement
• Aimed at emerging markets
• Device allows you to take pictures,
browse the web, email, and play
music
14. Xperia Z2
• World‟s slimmest and lightest
waterproof tablet
• Contains Sony‟s Front Surround audio
technology
• Full HD 10.1-inch tablet
• 3D Graphical capabilities
• Release date: March 2014
15. G Pro 2
• New phablet device (cross between
phone and tablet device)
• Dual screen mode (two apps open on
screen at same time
• 5.9-inch full HD display
• Running Android KitKat 4.4
• 3GB of RAM
• 16/32GB of internal storage
19. Galaxy Gear 2
Neo
• 1.63-inch Super AMOLED screen
• Weight: 55 grams
• Tizen OS (Samsung‟s own operating
system)
• In-built Fleksy keyboard
• 2MP camera located in the watch
face
20. Gear Fit
• Designed to track your health and
fitness through slim, lightweight
wristband
• SmartWatch coupled with fitness
tracking sensors
• World‟s first curved Super AMOLED
wearable device
• 1.84-inch touch screen
• Tizen OS
(Samsung‟s own operating system)
21. SmartWatch 2
• World‟s first Android compatible
SmartWatch with one touch NFC
• 1.6 inch touchscreen display
• Water resistant, sun-light readable
display
• Screen resolution of 220 x 176 pixels
22. Lifelogger
Smartband
• Activity tracker with no screen, but
instead synchs to Sony smart devices
• Integrated camera that takes photos
every few seconds
• Activity tracked and synchronised with
Lifelog Android App
24. Focus 2014
• Ford‟s most advanced Focus yet,
launching with Synch 2, an 8 inch high
resolution touch screen
• Hands free parking
• Two in-built voice activated apps,
Parkopedia (lets people search for
parking spaces) and Aupeo (lets
people browse the radio) : both voice
activates
• Collects data (2.5million data points
every second) via sensors and avoids
obstacles in the road
• Other driver aids include Blind Spot
Information System (BLIS) & Active City
Stop: helps avoid imminent collisions
with pedestrians, bikers and cars in
urban environments
25. Connected
drive
• Concept is to deliver real-time
personalised driver services - weather
forecast, finding a top rated
restaurant or a local speed limit,… -
that will enhance in-vehicle
experience
• BMW‟s ConnectedDrive system
“securely and anonymously” matches
offers and promotions with driver
preferences
27. Connected
home
AT&T Digital Life
• Showcased mobile‟s ability to control
various in-home technologies
• Remote home security : lights, locks,
smoke and water detection all
operated via smartphone
• Connected entertainment systems –
speakers, Internet radio, kids alarm
clocks and teddy bears all operated
via smartphone
28. Electric
Toothbrush
• One of the most talked about
MWC2014 exhibits
• Bluetooth 4.0 connectivity and
companion app built into Oral B
toothbrush
• Features include Stopwatch, Pressure
sensor, social connectivity
• Price: 250€
• Global roll out: June 2014
29. Connected
clothing
• Concept is to use in-built sensors to
monitor physical activity
• Smart Sensing fabric woven with
micro-sensors that transmit data to
companion app
• Read Body heat, respiration rate,
heart rate, and motion through
location via GPS
• Health monitoring capabilities
31. Barclaycard
Anywhere
• Provide smaller merchants with ability
to take mobile payments easily
• Merchant uses an app that is synched
to card-reader to take payment
• Secure pin entry device which
attaches to a Smartphone or tablet
and interacts with Barclaycard
payment application using 3G or Wifi
• Customers receive their receipt by e-
mail or text
32. MasterPass
• Allows consumers make payments
with a single tap
• Masterpass stores payment
information onto smart devices
• Application based facility that takes
payment for physical objects
• Supports payment via NFC, QR Codes
and specific payment tags
• Beginning retailer integration process
33. BLE payment
technology
• Provides retailers with the ability to
push a promotion to a consumer
based on their in-store real-time
location
• Promotion is broadcast via in-store
beacons
• When a customer comes within
beacon range, a consumers device
receives the promotion
• Allows Integration of voucher delivery
and usage with CRM loyalty schemes
34. Implications for marketers
• Mobile is fast becoming core to everything we do
• Smartphone manufacturers are focusing in two areas :
– Reducing device ownership costs: Aimed at emerging markets
– Increasing sophistication and functionality of high end devices
• Connectivity moving past the smartphone to all manner of objects both in
terms of wearable technology and objects within the home
– Businesses are using connectivity to innovate and launch new types
of consumer products
• Mobile payments are transforming the way that consumers pay for products –
the checkout will be a thing of the past
• All connected products are delivering a wealth of consumer data that is
allowing marketers to have a much more detailed understanding of
their consumers