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Advanced ROI Driven Internet Marketing Strategies


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What’s next in the field of ROI Driven Internet Marketing? What are the latest trends and biggest challenges? What are upcoming channels which I can use to generate ROI / leads and sales?

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: ROI

Joris Toonders, MD/Entrepreneur, Yonego Internet Marketing (Twitter @joristoonders)

Published in: Business, Technology
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Advanced ROI Driven Internet Marketing Strategies

  1. 1. AffiliateSummit East 2011<br />ROI = KING<br />
  2. 2. Yonego<br />Founded in 2003<br />Started with #1 position on ‘ringtones’ in Google.<br />ROI Driven<br />Focus on ROI Driven Internet Marketing. More for less.<br />40 specialists<br />At our offices in The Netherlands and Belgium. <br />
  3. 3. 100% ROI Driven. Start withmeasuringfromday 1.Wherearepeopleleaving? Why? Howcanweoptimizethatprocess? <br />
  4. 4. Start with Google AdWordsCheck yourconversionrates, averageordervalue etc. andusethatto roll out otherchannels!<br />
  5. 5. Check out theimpactofseveralKPI‘s!Traffic, conversionrates, ordervalue, margins, fixedcosts, CPC, CTR etc…<br />
  6. 6. Start with A/B- and multivariate testing!Combine qualitative datawith quantitative data. Yourvisitorsaretheboss.<br />
  7. 7. ConversionOptimization: Quick wins!<br />Test different offers!<br />Use ‘free shipping’ for example and boost your conversion rates<br />Amount of people<br />Show visitors how many people are on your website at the moment!<br />Site Search<br />What are people searching for within your site?<br />In stock?<br />Show visitors how many products you still have in stock!<br />Use reviews<br />Show reviews from clients on your website. It works!<br />ROI<br />Registration after order<br />Let visitors register on your website after they’ve paid!<br />
  8. 8. Positive ROI? Letthepartybegin!<br />
  9. 9. “PEOPLE don‘t read advertising. They read what interests them. Sometimes that is advertising.“<br />
  10. 10. Keywordsaremagnets. Queriesareking!<br />
  11. 11. Find newmagnetswith Site Search!<br />
  12. 12. Check Wikipedia article traffic statistics! (<br />
  13. 13. Use ‘Didyoumean’ in your advertisements!<br />
  14. 14. Optimize text based on the ROI per 1000 views!<br />
  15. 15. Use ‘Advanced search’ in your sitelinks! <br />
  16. 16. How can you get the attention of a visitor?<br />
  17. 17. Change text for example in the morning!<br />
  18. 18. Sell yourproducts also via Facebook!<br />
  19. 19. Advertise with your Facebook page in Google!<br />
  20. 20. Use AdWords campaign experiments!<br />
  21. 21. Maximize your ROI or DIE: Be sure you’re on mobile!<br />
  22. 22. Usebackfeeddatatomaximizeyour ROI!<br />Product feed data<br />Identify out-of-stock, new and dropped products for example!<br />Customer type data<br />New customers vs. existing customers: How much are they worth?<br />Offline data<br />Are you already tracking phone calls and coupons?<br />Customer value data<br />Do people who bought a cheap product also buy expensive products?<br />Conversion value data<br />Use credit scores for lead valuation and knock out canceled orders<br />ROI<br />Attribution credit<br />Measure the influence in the buying process of several channels!<br />
  23. 23. E-mail marketing: Mailchimp and Google Analytics!<br />
  24. 24. Use KeywordSpy to spy on your competitors!<br />
  25. 25. Use Clicktale for form analytics and watch live videos!<br />
  26. 26. Create an Alert for 404 pages!<br />
  27. 27. Optimize your margins with Visual Website Optimizer!<br />
  28. 28. Use Elance, hire online workers and get the Job Done!<br />
  29. 29. Advertisebeforeproductsarelaunched!<br />Letyourcompetitorspayfor expensive clicks… after you‘vegotthepreordersfor a better CPO!<br />
  30. 30. AffiliateSummit East 2011<br />Joris Toonders: "ROI is KING!"<br />Twitter:@joristoonders<br />Phone:<br />0031 – 76 5 246 246<br />E-mail:<br /><br />Linkedin:<br /><br />