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Email Marketing Basics - How Email Marketing Works!

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In this presentation, I give a brief overview of how email marketing works as well as some of the most common jargon.

We use Aweber in the examples: http://getstarted.aweber.com

You can also get the video in 2 parts here:
http://youtu.be/Qy5rXu5n1GM
http://youtu.be/Qy5rXu5n1GM

This presentation was part of our Inspire Session at Kreydle:
http://www.kreydle.com

Published in: Business

Email Marketing Basics - How Email Marketing Works!

  1. 1. Email Marketing Basics by Gobala Krishnan
  2. 2. Visitors Aweber Landing Page
  3. 3. Landing Optin Aweber Page Form Visitors Optin Rate
  4. 4. Aweber Landing Page Double Opt-In Single Opt-In Optin Form Verification Email Visitors Conversion Rate Optin Rate
  5. 5. Aweber Landing Page Double Opt-In Single Opt-In Optin Form Verification Email Thank You Page Visitors Conversion Rate Auto-responder Optin Rate
  6. 6. Autoresponders Aweber Broadcasts
  7. 7. Autoresponders Aweber Delivered Broadcasts Deliverability Rate
  8. 8. Autoresponders Aweber Delivered Opened Broadcasts Open Rate Deliverability Rate
  9. 9. Autoresponders Aweber Delivered Opened Clicked Broadcasts Open Rate Click-Through Rate Deliverability Rate
  10. 10. 10,000 9,000 1,800 90 Aweber Delivered Opened Clicked 20% Open Rate 5% Click-Through Rate 90% Deliverability Rate
  11. 11. http://getstarted.aweber.com
  12. 12. Thank You! www.kreydle.com

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