1. The technology enabling publishers and advertisers
to generate better financial returns by transforming
how consumers experience content and advertising.
2. Our platform consolidates the
management of content
recommendation and the delivery
of In-Content and Native Adverts.
We are an early stage, revenue-
generating company working with
publishers & brands including Dell,
Football League, ESPN & IDG.
premium publishers
using PowerLinks
of total revenues from
international business
revenue uplift for
our customers
of EIS investment
raised
3. BUT…
Consumers ignoring ads
= commoditization
= reduced ad rates
Better audience experience/engagement
Higher-performing ads through Relevance
More premium ad rates & better margins
Consolidation of multiple technologies
PowerLinks for Publishers …
The ONLY platform to consolidate all Native &
In-Content ad formats into a self-service
Server/Exchange
industry sector & growing
Overall, Digital Advertising is a
4. Native Advertising will grow to be a market by 2017.
The diagram below shows how PowerLinks fits into this market.
We connect buyers and sellers in real-time, on one uncomplicated platform.
5. PowerLinks offers the only
Native advertising platform
that combines an Ad Server
and Ad Exchange.
Allows Native Advertising to be bought
and sold programmatically, and in real
time, meaning that the publisher never
wastes their Ad Space and advertisers
have access to a wider audience.
Enables the online publisher’s in-
house sales team to sell their Native
ad space directly to advertisers.
(Previously, Native advertising has
been traded via Ad Networks, which
take a considerable cut of the
publisher’s revenue.)
6. CEO & Founder
Commercial engineer
(New York office)
COO & Founder
Innovator
(London office)
Chairman
Serial entrepreneur
Time Inc, AOL, &
Chairman Emeritus of
Interpublic Group
Saatchi & Saatchi,
Dentsu & business
development advisor
Adstream, WebVet, &
Past CEO of Cordiant
Comms.
