Bangladesh presents a promising market for solar energy businesses due to its favorable geographic location, growing energy demand, and government initiatives to promote renewable energy sources. Here is a brief overview of the solar business prospects and potential marketing strategies in Bangladesh: The country receives abundant sunlight throughout the year, making it ideal for solar power generation. The government has set ambitious targets to increase the share of renewable energy, including solar, in the national energy mix by 2041. This policy support, coupled with rising electricity demand from industrial and residential sectors, creates significant opportunities for solar companies. A well-crafted marketing plan could focus on highlighting the cost-effectiveness of solar power compared to traditional fossil fuel-based sources, especially for industrial and commercial consumers. Partnering with local organizations and leveraging their networks could help penetrate the market effectively. Offering financing solutions and demonstrating successful case studies can also aid in overcoming the perceived high upfront costs. Additionally, emphasizing the environmental benefits and Bangladesh's commitment to climate goals could resonate with export-oriented industries seeking to meet international sustainability standards. Overall, Bangladesh's solar energy market holds immense potential for businesses that can navigate the regulatory landscape, forge strategic partnerships, and effectively communicate the economic and environmental advantages of solar power to potential customers across various sectors.

1. Presented by
KAZI MOHIUDDIN
(Market Research and Sales Strategy)
Email: kazimohiuddin.contact@gmail.com
Personal Blog: www.kazimohiuddin.com
LinkedIn: www.linkedin.com/in/mohiuddin1192/
Solar Business Prospect and
Marketing Plan for Bangladesh

2. • Interview With Solar Experts in Bangladesh
• Solar Business Prospect in Bangladesh
• Marketing Plan
• Traditional Marketing
• Digital Marketing
• SWAT Analysis
• What I Have & What I Need
• Recommendations
• Question & Answer
Table of Contents

3. Interview With Solar Experts in Bangladesh

4. Solar Business Prospect in Bangladesh

5. Position of Bangladesh in World Map

6. Energy Generation in Bangladesh

7. Electricity Generation Capacity Vs Load Shedding

8. Electricity Generation Percentage

9. Electricity Generation Vs Demand

10. Electricity Generation Target (2016-2021)

11. Solar Radiations In Major Cities

12. Installed Solar Home System (SHS) In Bangladesh Up To 2018

13. Installed Solar Home System (SHS) By Different Organizations

14. Solar Home System (SHS)
Distribution Partners

15. Government Incentives
• Renewable Energy companies will be permitted to issue Corporate Bonds.
• Permission will be given to the foreign banks for underwriting shares and bonds.
• The government will provide tax facilities to private sector instruments.
• Price of electricity produced from the renewable energy sources will not be regulated by the
government of Bangladesh.
• Semi-government, foreign or local private companies and NGOs which are sponsoring
Renewable energy projects will be exempted from corporate income tax for a period of 15
years.

16. Government Incentives
• Government will provide up to 100% depreciation to the companies in the first year of Solar
thermal, Solar photovoltaic projects and 100% depreciation for the first five (5) years of
projects.
• Investors will be exempted from customs duties up to 15% Value Added Tax (VAT) and other
charges including import permit fees on imported equipment and plants
• Foreign investors will be given the freedom to enter in a joint venture.
• Double taxation will be avoided in case of foreign investments on the bilateral agreement
basis.
• Up to 50% of the salary of the foreign employees will be remitted and retirement benefits.

17. Marketing Plan
Traditional Marketing Digital Marketing
❑ Face-to-Face Meetings
❑ Phone Calls
❑ Direct Mail
❑ Trade Show/ Conferences
❑ SEO
❑ SEM
❑ SMM
❑ Email Campaign

18. Traditional Marketing
❑ Face-to-Face Meetings
❑ Telemarketing/Cold Calls
❑ Direct Mail
❑ Trade Shows/Exhibitions/Conferences

19. Face-to-Face Meetings
Benefits:
✓ Proves to Be More Effective for B2B Sales
✓ Develops Trust and Transparency Easily
✓ Appreciated By Clients
✓ Gives the Chance to Understand clients Body
Language
✓ Make Focusing Easier
How It Works:
✓ Schedule a meeting with keypersons (CEO, Managing
Director, Senior Project Manager/Engineer) with specific
agenda, time and location.
✓ Show the certifications, Awards, R&D, Projects, sales
references, business scope, and advantages of our
company.
✓ Offer a simple gift (Calendar, Pen, T-Shirt, Mug etc. with
company logo) to build relationship.
✓ Submit a proposal for business cooperation and commission.

20. Telemarketing & Cold Calls
Benefits
✓ Improved Reliability
✓ Better Two-Way Communication
✓ Cost Effective
✓ More Referrals
✓ Better Brand Image
How to Make it:
• Background research of the customer before making a
cold call.
• Make a schedule before making a cold call
• Introduce innovation of company and product value
• Understand the business prospect of clients
• Offer a business proposal and schedule a time for next
meeting
• Don’t talk price before value
• Record calls and make notes and keep tracking of
conversation

21. Direct Mail
Benefits
✓ Increased Authenticity
✓ Better Brand Recognition
✓ A Higher Response rate
✓ Direct mail is opened
✓ Direct mail keeps record
✓ Direct mail is trusted
How to Make it:
✓ Send email with applying AIDA marketing plan.
✓ Know the best time for email open.
✓ Attached documents to add value of the products
like Brochures, Project/Sales References
Certification, R&D report etc.
✓ Send email temples with 3rd party application.
✓ Track the email opening and reply rate, and
conversation to make a conversion.

22. Trade Shows/Exhibitions/Conferences
Benefits:
✓ Incredible Face-To-Face Marketing Events
✓ Target Audiences Result In Direct Sales
Opportunities
✓ Lead Generation Potential
✓ Create Lasting Impressions
✓ Cost-Effective Networking and Advertising
How to Make it:
✓ Register the tradeshow and participate.
✓ Inform the customers to meet in trade fair.
✓ Collect the information of the visitors.
✓ Exhibit research works and innovation of
conducted by the our company.
✓ Advertise the company products and services
among the visitors.

23. Marketing Plan
Digital Marketing
❑ SEO (Search Engine Optimization)
❑ SEM (Search Engine Marketing)
❑ SMM (Social Media Marketing)
❑ Email Campaign

24. Keyword Search Volume (SEO)

25. Osda Solar Organic Keywords and Traffic (SEO)

26. Trina Solar Organic Keywords and Traffic (SEO)

27. Google Advertisement (SEM)
Targeted Location
Advertisement

28. Osda Solar LinkedIn Marketing (SMM)

29. Trina Solar LinkedIn Marketing (SMM)

30. Osda Solar Facebook Marketing (SMM)

31. Trina Solar Facebook Marketing (SMM)

32. Trina Solar Instagram Marketing (SMM)

33. Trina Solar YouTube Marketing (SMM)

34. Trina Solar Twitter Marketing (SMM)

35. Email Campaign

36. SWOT Analysis
S = Strength
✓ Osda Solar is a manufacturer of solar panel
✓ We have remarkable capacity 1 GW/year
✓ We have modern technology & specialized in
R&D
✓ We are experienced in many projects
including power station, commercial and
industrial solar installation.
W = Weakness
➢ Don’t have global partner for making a
International Brand
➢ Less activities for Brand awareness
➢ Very few digital marketing activities
O= Opportunity
✓ Bangladesh is a growing market for solar
✓ Electricity is a challenge in Bangladesh
✓ One time investment
✓ Favorable Government policy
✓ Government is concerned about the
Environmental issue/Global warming
T= Threat
➢ Low quality and low price products entered the
market
➢ Knowledge gap among customers on solar
energy
➢ Longer ROI (approx. 5 years) for solar projects
Attention: SWAT analysis requires further analysis.

37. Recommendations
• Traditional marketing and Digital Marketing strategies should be applied consistently.
• Osda Solar needs a long-term and goal-oriented marketing plan to make a global brand.
• Osda is suggested finding the global partners (distributor/agent) in the targeted countries to
make the brand more trustworthy to the clients.
• Traditional marketing in Bangladesh can be effective to get more sales.
• Digital marketing should be prioritized as it helps to reach targeted audiences in real-time.
• Ranking in Google can make the better impression to the buyers that needs SEO.
• SEO, SEM, SMM are the most dominating digital marketing strategies should be carried out
properly.

38. What I Have & What I Need
What I have What I Need
✓ Experienced in Traditional and Digital
Marketing and Sales
✓ Familiar with business model and cultural fact
of Bangladeshi buyers
✓ Strong communication skills and Customer
Relationship Management.
➢ Full understanding the products value and Technical
knowledge
➢ Logistics information (Shipping, Packaging, Lead time
etc.)
➢ Understanding customers requirements
➢ Understanding solar rooftop project planning and
cost management
➢ I am interested to learn more about the solar products and projects
➢ Solar projects inspection and training (50 hours) can full-fill knowledge gap
How To Full-fill The Gap

39. Questions
&
Answers