Know Your Customers is part of Situation Analysis which is part of a SOSTAC ® Digital Marketing Plan.
SOSTAC ® Video on youtube PRSmith1000 channel http://tinyurl.com/cugmb5f
SOSTAC ® video on PR Smith Marketing Facebook http://tinyurl.com/9l5hy97
SOSTAC ® eBook on Basic Marketing Plan
http://tinyurl.com/cavpx6q with complimentary kindle app (on right hand side of page)
PR Smith's SOSTAC ® Integrated Digital Marketing Plan PR Smith
PR Smith, Plan, Planning, Integrated Marketing Plans, Digital Marketing Plans, SOSTAC
www.PRSmith.org www.SOSTAC.org
How to write the perfect Integrated Digital Marketing Plan (drawn form PR Smith's SOSTAC ® Guide To Your Perfect Digital Marketing Plan). Each of the 6 SOSTAC ® steps are explored briefly.
For more visit www.SOSTAC.org for 4 minute video, inforgraphics or to become a SOSTAC ® Certified Planner or a SOSTAC ® Certified Company.
Using SOSTAC(r) Planning to boost engagement and integration. Watch the 4 minute video (see www.PRSmith.org/SOSTAC ). See also www.SOSTAC.ORG to become a Certified SOSTAC(r) PLanner.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
PR Smith's SOSTAC ® Integrated Digital Marketing Plan PR Smith
PR Smith, Plan, Planning, Integrated Marketing Plans, Digital Marketing Plans, SOSTAC
www.PRSmith.org www.SOSTAC.org
How to write the perfect Integrated Digital Marketing Plan (drawn form PR Smith's SOSTAC ® Guide To Your Perfect Digital Marketing Plan). Each of the 6 SOSTAC ® steps are explored briefly.
For more visit www.SOSTAC.org for 4 minute video, inforgraphics or to become a SOSTAC ® Certified Planner or a SOSTAC ® Certified Company.
Using SOSTAC(r) Planning to boost engagement and integration. Watch the 4 minute video (see www.PRSmith.org/SOSTAC ). See also www.SOSTAC.ORG to become a Certified SOSTAC(r) PLanner.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
SugarCRM is an innovative and affordable CRM (Customer Relationship Management) solution that automates your core sales, customer service and marketing processes. SugarCRM is designed for every individual who engages with customers: sales professional, marketers, customer support agents and executives.
Loaded is an Australian SugarCRM Platinum Partner, providing consulting, implementation, integration, customisation, hosting and support services.
Which are the essential digital marketing insights and automation tools to grow your business? This deck shows you the best tools across our RACE framework.
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
This presentation is all about social media marketing, seo, google analytics & youtube marketing. for more details visit our website: https://www.easydigiacademy.com/courses/digital-marketing-courses-classes-in-raipur.php
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Transform your marketing and sales capabilities with Big Data and A.I
1) Why is Customer Data Platform (CDP) ?
Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing
Question: Why can CDP disrupt business model for restaurant industry (B2C) ?
2) How would CDP work in practice ?
Introducing USPA.tech as logical framework for implementing CDP in practice
How Can a Customer Data Platform Enhance Your Account-Based Marketing Strategy (B2B) ?
3) How can we implement CDP for business?
Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
SugarCRM is an innovative and affordable CRM (Customer Relationship Management) solution that automates your core sales, customer service and marketing processes. SugarCRM is designed for every individual who engages with customers: sales professional, marketers, customer support agents and executives.
Loaded is an Australian SugarCRM Platinum Partner, providing consulting, implementation, integration, customisation, hosting and support services.
Which are the essential digital marketing insights and automation tools to grow your business? This deck shows you the best tools across our RACE framework.
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
This presentation is all about social media marketing, seo, google analytics & youtube marketing. for more details visit our website: https://www.easydigiacademy.com/courses/digital-marketing-courses-classes-in-raipur.php
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Transform your marketing and sales capabilities with Big Data and A.I
1) Why is Customer Data Platform (CDP) ?
Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing
Question: Why can CDP disrupt business model for restaurant industry (B2C) ?
2) How would CDP work in practice ?
Introducing USPA.tech as logical framework for implementing CDP in practice
How Can a Customer Data Platform Enhance Your Account-Based Marketing Strategy (B2B) ?
3) How can we implement CDP for business?
Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
What Is The SOSTAC Model Of Marketing? By PR Smith – Download PDFShamsher Khan
Free dowbnload p r smith's sostac® planning model pr smith's marketing planning system - SOSTAC® - situation analysis, in pdf detail of what is sostac planning method.
How to make a sale when no one wants to be sold.
In today’s marketplace, companies across the country have to face a new reality: no one wants to be sold. Recent shifts in the economy have resulted in increased consumer uncertainty and skepticism – especially as it relates to feelings and perceptions about financial institutions. Still, like any business, financial institutions must find ways to sell their products and services and not stray from their core competencies.
This presentation emphasizes two important but often-overlooked first-steps in making the sale: know your customers and know your market. These two steps allow you to identify attractive (and unattractive) and profitable target market segments; understand their financial needs, values and preferences; and take steps to ensure that your product offerings, marketing, and sales process are aligned with those needs.
V8.1 Ladder Engagement & Sports Case 11 Dec 09PR Smith
A fast moving explanation of the new digital ladder of engagement. Also a short case called Great Moments Of Sportsmanship www.GreatMomentsOfSportsmanship.com by PR Smith www.prsmith.org
Sales & Marketing alignment: Happy marriage or forced coexistence?B2B Marketing Forum
De B2B marketingwereld is drastisch veranderd. B2B kopers hebben meer dan ooit tevoren controle over hun koopproces en ze hebben tegenwoordig veel, en op een totaal andere wijze, contact met leveranciers. Daarnaast moet de huidige marketeer sterke technische en analytische vaardigheden hebben en innovatief zijn in het vormgeven van een effectieve samenwerking met hun collega’s van sales. Marketeers moeten uitzoeken hoe ze hun marketingvaardigheden kunnen uitbouwen, hoe ze hun interne marketingdiensten kunnen samenvoegen en de samenwerking tussen corporate en upstream marketing kunnen versterken, evenals de samenwerking met sales.
This NMC hosted Webinar with Johann Zimmern of Adobe took place on May 29, 2013.
About the Webinar:
Adobe has recently announced changes to the volume licensing programs for Education Institutions and the Creative Cloud. Please join Johann Zimmern, worldwide education program manager at Adobe Systems for an overview of the recent changes and new offerings. You will have a chance to get your questions answered in the Q and A that will follow the presentation. This event is exclusively for NMC members only.
About Johann Zimmern:
Johann Zimmern is the worldwide education program manager at Adobe Systems in San Francisco. Johann is responsible for developing integrated school and university marketing campaigns and licensing programs, building education community engagement, and facilitating industry association partnerships. His work is centered on the development of 21st century literacy skills, creativity and innovation, with special focus on career & technical education including graphic design, web design & development and film and video production. Johann studied English & American literature and linguistics at the University of Hamburg, Germany and holds a degree in the performing arts. Johann Zimmern is married and lives with his two children in San Francisco, California.
This PPT details how lawyers, particularly litigators and trial lawyers, can use public relations to enhance their reputations and grow their practices It covers the PR 101 basics, including an overview of PR as a marketing tool, developing your unique strategy and message, working with reporters, differentiation, and case-specific techniques. It also discusses the relevant ethics rules.
This is the keynote presentation by Ross Fishman, CEO of Fishman Marketing, from the Litigation Counsel of America's (LCA) Oct 2014 national conference.
Branding, differentiation, and marketing of Intellectual Property (IP) law firms. This was the Keynote presentation by Ross Fishman, CEO Fishman Marketing, of the Association of Legal Administrators (ALA) Sept 2014 conference. Using many detailed actual examples and law firm case studies, it covers how to stand out, identifying a niche market, and how to use SEO and social media like LinkedIn and Google+.
It focuses on targeting narrow industries or sub-specialty practice areas to stand above the crowd. It also covers internal-communications and cross-selling issues and using a retreat to help the lawyers work together across offices and practice areas.
Sales & Marketing: B2B’s New Power CoupleDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Adam Blitzer, GM & SVP of Salesforce, Pardot
When Marketing and Sales are in lockstep, revenue soars. Unfortunately, many companies still struggle to make Sales and Marketing alignment a reality. Conflicting goals, a history of failed strategy, and lack of technology all too often keep these two departments at each other’s throats. What if you could unite these two teams and sell more effectively than ever before? Adam Blitzer, GM & SVP of Salesforce Pardot, has been on both sides of the fence in Sales and Marketing and will cover best practices for closing the gap with the help of marketing automation.
Sales & Marketing: B2B’s New Power CoupleDemandbase
Adam Blitzer, GM & SVP of Salesforce, Pardot
When Marketing and Sales are in lockstep, revenue soars. Unfortunately, many companies still struggle to make Sales and Marketing alignment a reality. Conflicting goals, a history of failed strategy, and lack of technology all too often keep these two departments at each other’s throats. What if you could unite these two teams and sell more effectively than ever before? Adam Blitzer, GM & SVP of Salesforce Pardot, has been on both sides of the fence in Sales and Marketing and will cover best practices for closing the gap with the help of marketing automation.
B2B Ecommerce: Design Principles and Best Practices to Boost SalesAlex Schmelkin
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Thanks to the broad proliferation of digital channels such as email, text, chat, display ads, paid search ads, social media, ecommerce and website interactions, your customer's buying process has grown to be highly complex. Before making a purchase decision, a prospective customer will engage numerous times with your brand and your people through many different channels - sometimes over many days, weeks, and months. And, after the decision is made, the fun really begins. Empowered with digital media channels of their own, customers can become your greatest advocates or your worst nightmare. So, how are you responding?
Customer Identity is the New Currency: Signal featuring Forrester ResearchSignal
Learn a breakdown of the different types of customer data and identity, plus how leading organizations are leveraging data and identity to create powerful customer experiences.
This presentation features Fatemeh Khatibloo, Principal Analyst at Forrester Research, Inc. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She's a frequently highly-rated speaker at industry events.
This presentation looks at the different Digital Marketing platforms available in Singapore market and how they had evolved from traditional media of yester-years! It also takes a peek at the Digital Marketing beyond 2014 with supporting research from Google & comScore.
How To Market Your Expertise Online: Creating A Brand StrategyMomentum Marketing
Do you want to leverage your online presence to reflect your expert status in your industry? Learn how to create a brand strategy for your small business or consulting practice in this presentation.
If you are interested in creating a brand strategy for your digital marketing presence, please contact MOMENTUM MARKETING today for a FREE CONSULTATION!
info@gomommentummarketing.com
Similar to PR Smith SOSTAC Know Your Customers (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
53. Is this 60 second video subliminal seduction
– will customers perceive the subtle
message at 17 seconds? Will it affect their
perception & behaviour? Read Vance
Packard. http://tinyurl.com/phyqogf
Bonus Video