Learn the digital media realities of today and give your press release an extreme makeover. Sarah Skerik will provide real world examples and tactical highlights.
Linkedin Publishing is a great way for marketers and other professionals to grow their following, build a brand and add value to their audiences. Here are 18 Linkedin Publishing Tips for making the most of this powerful social media platform.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Linkedin Publishing is a great way for marketers and other professionals to grow their following, build a brand and add value to their audiences. Here are 18 Linkedin Publishing Tips for making the most of this powerful social media platform.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Mention
Buyers are 60% down the buyer’s journey before they engage
with a brand or person. You have to be proactive in reaching
them early on.
In order to be heard over the noise that is the Internet, you have to hand deliver your content to your target audience.
This presentation explains how!
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening Mention
Learn 8 ways marketers and entrepreneurs are leveraging media monitoring and social listening to benefit their businesses from General Assembly, Light in the Box, CMX Summit, Mailjet, Groove, Instapage, and Marketing Land.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Digital PR and blog trips: thinking beyond the press trips (Digital Tourism N...Gary Bembridge
Tips and advice on partnering with travel bloggers based on what travellers looking for from travel blogs, how to plan partnerships (including new models) and getting the most out of working with bloggers
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Mention
Buyers are 60% down the buyer’s journey before they engage
with a brand or person. You have to be proactive in reaching
them early on.
In order to be heard over the noise that is the Internet, you have to hand deliver your content to your target audience.
This presentation explains how!
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening Mention
Learn 8 ways marketers and entrepreneurs are leveraging media monitoring and social listening to benefit their businesses from General Assembly, Light in the Box, CMX Summit, Mailjet, Groove, Instapage, and Marketing Land.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Digital PR and blog trips: thinking beyond the press trips (Digital Tourism N...Gary Bembridge
Tips and advice on partnering with travel bloggers based on what travellers looking for from travel blogs, how to plan partnerships (including new models) and getting the most out of working with bloggers
The dissappearance of digital. 2015 and beyond: are you ready for the latest ...CharityComms
Owen Pringle, former director of digital communications, Amnesty International/ co-founder Therein
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
New School PR Tactics: Evolving the Press Release to Drive New Outcomesprnewswire
On-Demand Webinar: http://prn.to/15tvGyZ
Presenters:
Sarah Skerik,Vice President, Content Marketing, PR Newswire
Beth Monaghan, Principal & Co-Founder, InkHouse
Anne Donohoe, Managing Director and Director of Public Relations, KCSA Strategic Communications
Stephanie Pflaum, Online Marketing Specialist, Fathom
Jason Khoury, Communications Director, Jive Software
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. Small business owners are using digital marketing successfully, too.
According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis versus companies that don’t. And, a whopping 80% of business decision-makers prefer to get company information in a series of articles—and not via advertising.
There are many different types of contents available online - and many sources of best practice. The focus here is on a high level over how to distribute useful content to your target audience.
Unlocking the Secrets to Free Traffic Generation A 20-Day Challenge.pdfBurtm10
"Unlocking the Secrets to Free Traffic Generation: A 20-Day Challenge" provides a comprehensive guide to attracting website visitors without spending money. It covers leveraging social media, crafting engaging content, mastering SEO, engaging in forums, collaborating with influencers, budget email marketing, and monetising traffic. The challenge aims to equip readers with practical strategies to grow their website's traffic and convert visitors into revenue.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Online communication channels and how social media working now days. Best way to do digital marketing with the selection of correct audience and approachable social sides. Don't forget to follow 3E's of marketing for positive response.
Mastering Content Marketing on LinkedIn: Will Hambly's Inbound 2013 PresentationWill Hambly
Learn how to master content marketing on the world's largest professional network. This presentation is from my discussion at Inbound 2013, HubSpot's annual customer conference in Boston, MA.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
Catch up on our week of Beyond the Wire posts! We looked at web widgets, news release quick tips, adding video into your content marketing plan and how to improve upon your internal communications strategy.
Catch up on our week of Beyond the Wire posts! We interviewed Globe and Mail reporter Carly Weeks, tackled content marketing myths and looked at brand monitoring and crisis communications.
Navigating a Crisis: Top Tips on How to Protect your Reputation CNW Group
Crisis can strike at any moment. This may sound like fear-mongering, but it’s reality. The good news is that with proper planning, communications professionals can effectively handle or even diffuse a crisis the moment it strikes and protect their brand’s reputation they have worked so hard to develop. Don't wait for a crisis to hit before considering the crisis communications plan. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond.
During the webinar we will address:
1. How to keep the situation under control, and monitor perception and sentiment throughout the crisis
2. Common misconceptions when handling crises
3. Strategic tips on what to do during the onset of a crisis
4. How to get internal and external stakeholders aligned on your brand’s message
Catch up on our week of Beyond the Wire posts! We looked at successful Canadian campaigns, measurement & metrics, the role of PR in the revenue ecosystem and tips & tricks for creating evergreen content.
Trendspotting: Tips on Creating Cutting-Edge Content to Gain Brand Attention CNW Group
Developing compelling content based on trending topics is a demanding task. In a real-time world, it is tempting for marketers to take a shortcut by newsjacking and hoping for the best. Rather than taking blind risks with your content, researching what key messages will resonate with buyers and influencers along with the channels where they prefer to interact can help a marketer maximize the impact of the content they produce.
Join Marian Salzman, CEO of Havas PR North America, and Ken Wincko, SVP of Marketing at PR Newswire, as they discuss strategies for utilizing market insights to create great content that can cut through the clutter, spark conversation and drive action.
During the webinar we will address
• how to balance your content marketing strategy between the here-and-now and preparing for the future
• new techniques for measuring the effectiveness of your content
• how to map out content that meets buyer needs along the lifecycle
• writing engaging content to draw the attention of your audience
In case you missed any post this week, be sure to check out this blog roundup. This week we take a look at PPC, viral content, media lists, earned media and blog syndication.
In case you missed any of this week's Beyond the Wire post, check out our weekly blog roundup SlideShare, with articles covering social media, content marketing and public relations.
From emerging marketing techniques and a new blog series to great campaigns and advice for small businesses, check out what we covered this week on the blog!
Throughout the long, dark journey of January we curated our way down many a social stream, clicked every link, read all of the articles, watched a dozens of videos and streamed more than one Bowie tune through earbuds at our desks. Here is a mere snippet of what we found worthy on the web in January.
We looked back at our favourite PR tips and tricks from this year's Meet the press interviews in order to make your organization more media friendly in 2016.
Expanding Engagement and Inspiring Action with Your Next Product LaunchCNW Group
Expanding Engagement & Inspiring Action with Your Next Product Launch discusses:
-A comprehensive approach for a product launch
-Strategic planning, story creation, content & tools, adoption & retention
-Accurate measurement of product launch campaigns
Webinar link: http://e.prnewswire.com/PRN-Product-Launch-On-Demand-LP.html?LSP=20K&LS=PRN-Webinar&LSC=Product-Launch
Crisis Communications Planning in the Social Media AgeCNW Group
Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place. Sometimes, however, it can be difficult to get everyone on a team to agree on a single crisis communication plan. The first step to implementing a crisis plan is to sell it to the rest of the team.
Webninar
With the explosion of marketing data now available to the C-Suite, the KPIs used to measure marketing performance have evolved to be more focused on revenue and pipeline. While marketing has (mostly) risen to the challenge and delivered metrics more in line with what the C-Suite is interested in, corporate communications and PR are largely still delivering the same awareness metrics they have been for years.
Brand monitoring technology has finally evolved to the point where awareness can be tied to those same performance metrics.
On-Demand Link: http://info.newswire.ca/CNW-Brand-Monitoring-for-the-C-Suite-LP-On-Demand.html?LSP=20K&LS=CNW-Webinar&LSC=Brand-Monitoring
Mastering the New PR: Tips for Today AND TomorrowCNW Group
Learn about the "New PR" and ways that you can master it with social content.
Presented by: Kate Trgovac, Co-founder, Digital Marketing Strategist, LintBucket Media (April 16, 2015 in Vancouver, BC)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Introduction & Overview
What we’ll cover:
Today’s digital
media realities
Real world
examples with
tactical highlights
Extreme press
release makeover!
Q&A
3. Is your PR content:
Published in a responsive
design environment?
Created with small
screens in mind?
Useful for journalists who
are developing content
their audiences (who are
also demonstrating these
characteristics?)
11. Digital media realities:
1. Your messages are competing
with people’s coworkers, spouses
and the Internet’s cutest kittens baby
animals for attention. [But we are
consuming more digital media
throughout the day, so you have a
better shot at getting our attention.]
2. Content that isn’t read won’t
have a shot at conveying branding
or building awareness.
3. Social media popularity
dictates a lot of what we see.
12. Some other things we need to re-think:
Timing
Objectives
Visuals
Measurement
Timelines
17. The role of the visual is myriad:
Visuals get people to read
your story
Good visuals can drive news
coverage
Fuel social sharing
Increase visibility on search
engines & social networks
Find audiences where text
alone cannot (Pinterest,
YouTube, Instagram)
CNN ran b-roll from CVS on its web
site.
18.
19. Press releases can do more than generate media. They
can generate leads. You just have to pay attention.
21. Bullets and bold
highlight key
points
Writer anticipates
reader questions
Social links invite
interaction
22. An experiment
In November, I issued a handful of press
releases to promote blog posts published
on Beyond PR
(http://blog.prnewswire.com.)
The objective: Develop a better understanding of how links
functioned in press releases.
Method: One unique, trackable URL was embedded in the
second or third paragraphs of the press releases.
Here are the results.
26. Since November, the press releases issued to
promote blog posts tallied 1,500 clicks on the
trackable URLs embedded in each.
These are new readers we otherwise would
not have reached.
29. Provocative headline draws
readers in. Subhead adds
more detail
Lead paragraph starts with
an interesting statement, not
boilerplate.
Bold font and provocative
section heads draw readers’
eyes in, and build more
attention.
Restrained use of links
directs readers to a specific
call to action.
30. All boilerplate material,
event information and
branding (except the
mention in the subhead)
are moved to the bottom
of the release. The
higher-value real-estate
at the top of the message
is solely devoted to
gaining and keeping
reader interest.
31. Readers’ eyes move over a web page in an F-shaped pattern
Source: Nielsen Norman Group
32.
33. F the press release!
By which I mean this: structure your
content to fit the path your readers’
eyes naturally take as they scan a
page.
(Not that any other thought popped into your
heads. Certainly not.)
34. Every element of your message needs to drive to your objective, e.g. driving
traffic to a web site, getting people to register, or inspiring media coverage.
35. Ask yourself why you’re using
each word and phrase in the news
releases you write …. and be sure
the answer is “To gain and keep
reader attention and direct them
toward a specific action.”
36. Headlines
Write the headline you want
to see on the article in a
target publication.
Write a headline that is
interesting enough to tweet.
Is Chip and Pin the Answer to
Retail Security? SecureState
Offers Advice for Industry
After Massive Target and Neiman Marcus Breaches,
Retailers Look to Tech to Solve their Woes
CLEVELAND, Jan. 16, 2014 /PRNewswire/ -- In the days
following news that Target's compromise was much larger than
originally reported, affecting 110 million customers opposed to
70 million, retailer Neiman Marcus announced that they too
were hacked. What followed was a rash of security and retail
experts offering up chip and pin technology as a solution to this
problem.
37. Links:
No extraneous links. You don’t need a link to your
company home page in the first sentence.
Employ links strategically. Links should not dilute
the reader’s attention away from the message’s
mission.
Never ever ever link to the same URL more than
once within your message. Never.
Links are a reader service, not an SEO trick or
means to drive traffic to a web site.
38. Structure your message to keep and retain interest.
Don’t put anything that could slow down your reader between
the headline and the action you want.
• Dump the speed bump! Keep boilerplate where it belongs!
Use bold text to highlight and set off paragraph heads within the
message. Be sure the paragraph heads call attention to specific,
interesting information.
• Tip: use them to highlight different topic angles or facts.
• Another tip: envision them as tweets.
Use bullet points or a numbered list to highlight related tips, facts,
etc. and to break up endless blocks of text.
Embed a link to a video or other interesting asset two/thirds of the
way down (after your original call to action) to refresh reader interest
if it’s flagging, and to provide more relevant information.