About airline companies & a new research space.
InSites Consulting @ Relationship Marketing congres (Stichting Marketing)
http://www.insites.be/
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
Julian Barkes and Cabell de Marcellus talked about “How dianomi is turning data insight into actionable strategy” on Wednesday 21 at adtech London.
“Data lies at the heart of all businesses. However data alone counts for nothing; it’s what you learn from it and how use you it to make informed changes that really matters. What the client needs is an actionable strategy based on critical marketing intelligence to optimise their entire marketing campaign. Find out how dianomi’s Exedra platform provides the insight needed to optimally engage and convert prospects at every stage of the customer journey.”
About airline companies & a new research space.
InSites Consulting @ Relationship Marketing congres (Stichting Marketing)
http://www.insites.be/
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
Julian Barkes and Cabell de Marcellus talked about “How dianomi is turning data insight into actionable strategy” on Wednesday 21 at adtech London.
“Data lies at the heart of all businesses. However data alone counts for nothing; it’s what you learn from it and how use you it to make informed changes that really matters. What the client needs is an actionable strategy based on critical marketing intelligence to optimise their entire marketing campaign. Find out how dianomi’s Exedra platform provides the insight needed to optimally engage and convert prospects at every stage of the customer journey.”
Saying you are customer centric is easy, however, delivering a truly outstanding customer experience requires more than marketing fluff. This presentation will explore the topic of Customer Experience and what it means to your customers and your enterprise in today’s competitive landscape.
Demand Generation Tips For IT Pros: Strategies, Tactics & Tools For Winning N...Bob Vogel
This presentation, delivered by Bob Vogel of Autotask and Kevin Brown of Kutenda, covers the following topics geared toward IT Service providers:
* The importance of your marketing strategy
* Advanced online demand generation tactics
* How to get it done with Marketing-as-a-Service
* How to manage the leads you generate
*Special offers from Kutenda & Autotask
Engaging connected shoppers armed with virtually unlimited technology requires updated loyalty practices that reflect individual preferences, affinities, and interactions. This presentation discusses the state of loyalty today as well as tips for developing programs that lead to loyalty-building engagement.
The ubiquity of smartphones has driven many companies to adopt a Mobile First strategy. However, at its core, Mobile First is just a UX strategy, not a holistic approach to customer experience. Only focusing on mobile solves for a relatively limited scope of a customer’s needs. Context First seeks to understand the complete environment surrounding the customer: who is using it, where they are using it, and what their relationship is to the brand. By applying this broader, device agnostic lens, experience designers can deliver a customer experience that is highly personalized and more responsive to each phase in a customer’s decision journey.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Disruptive Technologies vs. Customer Experience: What You Must Do NOW to Prepare (Recorded Webinar)
View this CustomerThink thought leadership webinar now, online at: http://goo.gl/sttWI
In October 2008, COLLOQUY conducted a consumer research survey designed to explore the
intersection of consumers who participate in Reward Programs and theirWord-of-Mouth (WOM)
activity regarding brands, Reward Programs and specific product categories.
The Future of Voice of Customer Programmes - from Research to Customer Engage...Richard Sedley
What if you turned your voice of customer programme into a customer engagement programme?
Too many VoCPs substitute Net Promoter Score targets for thinking about how this valuable customer touch-point can be used to improve engagement.
This presentation was given in March 2011 at the Directors' Forum on Voice of Customer / Feedback / Customer listening
Helping Hands: Revisiting Vanuatu Following Cyclone PamSherry Day
While sailing around the world, we connected with a small village in Vanuatu and decided to help them after Cyclone Pam caused great destruction in Vanuatu.
Saying you are customer centric is easy, however, delivering a truly outstanding customer experience requires more than marketing fluff. This presentation will explore the topic of Customer Experience and what it means to your customers and your enterprise in today’s competitive landscape.
Demand Generation Tips For IT Pros: Strategies, Tactics & Tools For Winning N...Bob Vogel
This presentation, delivered by Bob Vogel of Autotask and Kevin Brown of Kutenda, covers the following topics geared toward IT Service providers:
* The importance of your marketing strategy
* Advanced online demand generation tactics
* How to get it done with Marketing-as-a-Service
* How to manage the leads you generate
*Special offers from Kutenda & Autotask
Engaging connected shoppers armed with virtually unlimited technology requires updated loyalty practices that reflect individual preferences, affinities, and interactions. This presentation discusses the state of loyalty today as well as tips for developing programs that lead to loyalty-building engagement.
The ubiquity of smartphones has driven many companies to adopt a Mobile First strategy. However, at its core, Mobile First is just a UX strategy, not a holistic approach to customer experience. Only focusing on mobile solves for a relatively limited scope of a customer’s needs. Context First seeks to understand the complete environment surrounding the customer: who is using it, where they are using it, and what their relationship is to the brand. By applying this broader, device agnostic lens, experience designers can deliver a customer experience that is highly personalized and more responsive to each phase in a customer’s decision journey.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Disruptive Technologies vs. Customer Experience: What You Must Do NOW to Prepare (Recorded Webinar)
View this CustomerThink thought leadership webinar now, online at: http://goo.gl/sttWI
In October 2008, COLLOQUY conducted a consumer research survey designed to explore the
intersection of consumers who participate in Reward Programs and theirWord-of-Mouth (WOM)
activity regarding brands, Reward Programs and specific product categories.
The Future of Voice of Customer Programmes - from Research to Customer Engage...Richard Sedley
What if you turned your voice of customer programme into a customer engagement programme?
Too many VoCPs substitute Net Promoter Score targets for thinking about how this valuable customer touch-point can be used to improve engagement.
This presentation was given in March 2011 at the Directors' Forum on Voice of Customer / Feedback / Customer listening
Helping Hands: Revisiting Vanuatu Following Cyclone PamSherry Day
While sailing around the world, we connected with a small village in Vanuatu and decided to help them after Cyclone Pam caused great destruction in Vanuatu.
Parsavnath Exotica brings you 3,4 & 5 BHK apartments and penthouses in Sector 53, Gurgoan. It offers up to date services and facilities with best opportunity for the investment point of view.
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Big Data Analytics and a Chartered AccountantBharath Rao
Big Data Analytics is a growing field and currently being capitalized by many businesses. Businesses leverage on Big Data to gain a keen understanding of the Consumer Behavior and Market Understanding. Additionally Big Data can be used different fields such as Financial Audit, Control Assurance and Forensics.
This presentation is made to provide an insight regarding what opportunities reside for a Chartered Accountant in order to provide suitable value creation with regards to Big Data Analytics.
This presentation was made during my GMCS 2 Course at Mangalore branch of SIRC of ICAI and hence has limited number of slides.
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
This event will provide Senior Managers, Entrepreneurs, Sales Managers, Human Resources Managers and Recruiters with the knowledge, insights, tools and techniques required to consistently recruit effective salespeople.
This will typically provide greater than 90% hiring accuracy, reduce staff churn by at least 30% and increase average annual sales per salesperson by 20-40%.
This is the slideset I presented at the Demand Generation Summit in London on November 4th 2008 (sponsored by Banner, Eloqua, Google, MarketOne, BrightTALK)
Vlerick Sales Forum & Deloitte Study: Sales & Procurement: Friends or Foes?Vlerick Business School
The key finding of a recent Harvard Business Review article that Solution Selling was dead, came as a rude wake-up call to a lot of companies that were just beginning to embrace the solution selling concept. One of the key suggestions from that article suggested that salespeople work together with the procurement team at the customer to make sure that the procurement professionals actually “internally sell” the salespeople’s solution. This is quite surprising, considering the fact that traditional sales models encourage sales people to go around the procurement organization, which in turn is not appreciated by the buyers.
But is this still really the reality on the field- Are sales and procurement enemies or can they actually be friends. Together with Deloitte Belgium the Vlerick Sales cluster set out to try and understand the current feelings prevalent amongst salespeople and their procurement counterparts. They also focused on internal issues both for sales and procurement within their own organizations and how this affected the relationship outcomes.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.
We help clients in practical and cost effective ways to define, measure and deliver a differentiated customer experience.
Xperience Associates has worked with clients in industry sectors to implement successful customer experience transformation programmes into over 30 countries. Having stood in client shoes we understand both the opportunity and the challenges. Our proven recipes enable clients to move faster and implement a consistent approach across markets:
1. Define - a compelling customer programme and a roadmap to achieve it
2. Engage - stakeholders at all levels
3. Measure - how customers and partners rate your brand experience
4. Improve - what matters most to customers, grow advocacy + your business
At Xperience Associates we believe if you create a great experience, you’ll keep more existing customers and attract new ones through word of mouth.
This workshop was created to provide a framework for thinking about and measuring marketing investment.
For more marketing advice, contact info@hawkpartners.com
Multi-Channel Customer Experience Management in RetailLouis Fernandes
How do consumers and customers interact with retail brands and what are the capabilities that brands must adopt to be able to respond positively to these needs and differentiate the customer experiences that they offer.
Similar to It's all about customers... Well, is it? (20)
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
19. Definition of
Marketing
Philip Kotler defines marketing as
The early days
‘satisfying needs and wants
through an exchange
process’
19
20. Definition of
Marketing Marketing is an organizational
function and a set of processes
for creating, communicating,
Today and delivering value to
customers and for managing
customer relationships in ways
that benefit the organization
and its stakeholders.
AMA, American Marketing Association
20
27. 4. What is your
focus?
Propositions!
relation
relation
reputation
reputation
proposition
proposition
most succesfull less succesfull
28. 4. What is your
focus? Keep your What can we
promise do for you
Propositions!
Reputation Proposition
Relationship
Be good and let it
be told by others!
29. 5. Manage
expectations?
Average 86%
of your customers
is satisfied with the service
of their previous supplier!
33. *Zenith
9. Change your
budget allocations
€ 650.0 b
Global Advertising
Spending, 2008*
€ 15.0 b
Global Customer
Contact Spending,
2008*
*Datamonitor
34. Marketing scores
poorily on
10. Focus on accountability and
accountability innovations
6 5,2
4,8
5 4,3 4,4
3,9 4,1
4
3
1,9
2
1
39. 12. Move from Old
to New School Indentify
customer
expetations
Integrate Measure
From across the customer
business lifetime value
“Selling the brand”
Manage
Manage customer
To customer information
experience as a strategic
Align strategy asset
“Managing the Customer”
with
customer
values and
expectations