The document summarizes key learnings from research conducted by the Potential Energy Coalition, a nonprofit working to increase support for climate action. Some of their main findings include:
1) Simplicity is needed - most people do not understand climate change terminology and concepts. Human stories about everyday people are more effective than policy language.
2) Appealing to humanity works best - messaging that discusses people's identities, fears and hopes for themselves and their families increases support for climate action more than messages about economic or environmental issues.
3) Holding polluters accountable resonates - messages holding the fossil fuel industry responsible for causing climate change are highly motivating across many audiences.
4) Urgency is persuasive - highlighting
Sting Operation and Investigation slideshareNEERAJPANGHAL2
This presentation consists of Sting Operation and Investigation power point presentation made by Neeraj Panghal. This presentation has been uploaded to Slideshare by Neeraj. This ppt. is purely a work of mine.
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Amy Cueva
This presentation was a part of the "Design for Change" track at the October 29, 2015 Partners Center for Connected Health Symposium. The presentation discusses how Empathy can be our guide as we seek to improve health experiences.
CSCR Community Track #1: Talking About Climate Using Tools of Media Literacy....Sustainable Tompkins
Climate Smart & Climate Ready Conference Community Track #1 on April 20, 2013 at Cinemapolis Theater in Ithaca, NY. Sox Sperry, Project Look Sharp. Talking About Climate Using the Tools of Media Literacy.
Sting Operation and Investigation slideshareNEERAJPANGHAL2
This presentation consists of Sting Operation and Investigation power point presentation made by Neeraj Panghal. This presentation has been uploaded to Slideshare by Neeraj. This ppt. is purely a work of mine.
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Amy Cueva
This presentation was a part of the "Design for Change" track at the October 29, 2015 Partners Center for Connected Health Symposium. The presentation discusses how Empathy can be our guide as we seek to improve health experiences.
CSCR Community Track #1: Talking About Climate Using Tools of Media Literacy....Sustainable Tompkins
Climate Smart & Climate Ready Conference Community Track #1 on April 20, 2013 at Cinemapolis Theater in Ithaca, NY. Sox Sperry, Project Look Sharp. Talking About Climate Using the Tools of Media Literacy.
A presentation prepared for the Archdiocese of Chicago's Office of Human Dignity and Solidarity, June 6, 2018.
Event description: "Join the Office of Human Dignity and Solidarity on Wednesday, June 6 from 11 a.m. to 1 p.m. as we answer Pope Francis’ call to 'each person on this living planet' to care for our common home. Because everyone’s home is different, creating effective campaigns around this initiative can be challenging. During this seminary, Assistant Professor of Journalism Jill Hopke of DePaul University will share insights from the latest social science research on how to design communication strategies that connect climate change to daily life and tips for choosing engaging climate visuals. Participants will get ideas for how to tell new narratives about the human toll of our changing climate, as well as for building community resiliency and climate hope."
Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...Nalaka Gunawardene
Sri Lanka’s Centre for Environmental Justice in collaboration with the government’s Climate Change Secretariat, UNDP and Janathakshan held a national conference on “SRI LANKA’S READINESS FOR IMPLEMENTING PARIS CLIMATE AGREEMENT” on 7 and 8 September 2016 in Colombo. It was attended by over 200 representatives from government, civil society and corporate sectors.
This presentation was made by science writer and development communicator Nalaka Gunawardene in Session 5: Climate Solutions, under the topic “Climate communication and Behaviour changes”.
As climate change impacts are felt more widely, the imperative for action is greater than ever. Telling the climate story in accurate and accessible ways should be an essential part of our climate response.
That response is currently organised around two ‘planks’: mitigation and adaptation. Climate communication can be the ‘third plank’ that strengthens the first two.
Encouragingly, more journalists, broadcasters, researchers and advocacy groups are taking up this challenge. They urgently need more media and public spaces -- as well as greater resources -- to sustain public engagement.
Sri Lanka’s Information, Education and Communication (IEC) Strategy for Climate Change Adaptation, prepared in 2010-11, has recognized how “IEC action can lead to better informed decisions and enlightened choices in both climate change mitigation and adaptation”.
When strategically carried out, IEC can be a powerful force for change on both the ‘supply’ and ‘demand’ sides of climate adaptation and climate related public information.
In this analogy:
• ‘supply’ involves providing authentic, relevant and timely information to all those who need it, in languages and formats they can readily use; and
• ‘demand’ means inspiring more individuals and entities to look for specific knowledge and skills that can help make themselves more climate resilient.
These two sides of the equation can positively reinforce each other, contributing significantly to Sri Lanka’s fight against climate change.
Climate Change and Media and Information Literacy.pdfYsabelleBesorio1
Media and information literacy is one of the determinants as to whether a pressing problem gets the action it needs. If there is one problem that defies all boundaries, it is climate change. A climate crisis knows nothing about our differences and goals, it only happens because something must have created it. Climate change is a global problem that we are all responsible for but what does Media and Information Literacy have to do with it?
Climate change is not entirely an environmental problem. It is too complex because various interests are involved in this discussion. Media and technologies now have profound effects on our environment and future aside from our digital carbon footprint. Lies and misleading content spread through the Internet, social, and traditional media worsens the problem in more ways than one. Climate misinformation and disinformation can prevent us from seeing our planet's situation and impending fate if we do not act now. Without knowing the intensity and urgency of the problem, nothing will drive us to change something. Climate change denial will hide the truth until there's nothing we can do. Delaying tactics are no better because they delay actions that could have made the difference only if they were done sooner.
Because of technology and digitalization, our fight against climate change is no longer bound to forests, seas, rivers, and mountains among others. The digital space is equally dangerous if it is filled with climate disinformation. This highlights the need for Media and Information Literacy and also discusses how a media and information-literate individual can become a climate warrior. Using my knowledge from the previous modules on how to assess information sources, I was able to compile data and information from reliable sources to present the importance of climate literacy.
The competencies and skills from the course can be used to assess information sources that discuss climate change and our roles in its occurrence. The presentation includes examples of content published by groups that deny climate change and our contribution to it to show how social media can be used to amplify lies and conspiracy theories. Most importantly, the presentation provides ways to fight climate misinformation and disinformation through media and information literacy. Without MIL, we cannot expect climate action because what we do comes from what we know to be true.
This is a report on a survey I compiled which condenses the responses of 93 people to some questions about how Ireland can be a leader in tackling climate change.
Disasters and Resilience: Issues and PerspectivesOSU_Superfund
PREPARED BY: Nina Lam, Professor LSU Environmental Sciences January 29, 2013
More information on symposium: http://superfund.oregonstate.edu/LSUSymposium1.13
Artificial Reefs by Kuddle Life Foundation - May 2024punit537210
Situated in Pondicherry, India, Kuddle Life Foundation is a charitable, non-profit and non-governmental organization (NGO) dedicated to improving the living standards of coastal communities and simultaneously placing a strong emphasis on the protection of marine ecosystems.
One of the key areas we work in is Artificial Reefs. This presentation captures our journey so far and our learnings. We hope you get as excited about marine conservation and artificial reefs as we are.
Please visit our website: https://kuddlelife.org
Our Instagram channel:
@kuddlelifefoundation
Our Linkedin Page:
https://www.linkedin.com/company/kuddlelifefoundation/
and write to us if you have any questions:
info@kuddlelife.org
A presentation prepared for the Archdiocese of Chicago's Office of Human Dignity and Solidarity, June 6, 2018.
Event description: "Join the Office of Human Dignity and Solidarity on Wednesday, June 6 from 11 a.m. to 1 p.m. as we answer Pope Francis’ call to 'each person on this living planet' to care for our common home. Because everyone’s home is different, creating effective campaigns around this initiative can be challenging. During this seminary, Assistant Professor of Journalism Jill Hopke of DePaul University will share insights from the latest social science research on how to design communication strategies that connect climate change to daily life and tips for choosing engaging climate visuals. Participants will get ideas for how to tell new narratives about the human toll of our changing climate, as well as for building community resiliency and climate hope."
Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...Nalaka Gunawardene
Sri Lanka’s Centre for Environmental Justice in collaboration with the government’s Climate Change Secretariat, UNDP and Janathakshan held a national conference on “SRI LANKA’S READINESS FOR IMPLEMENTING PARIS CLIMATE AGREEMENT” on 7 and 8 September 2016 in Colombo. It was attended by over 200 representatives from government, civil society and corporate sectors.
This presentation was made by science writer and development communicator Nalaka Gunawardene in Session 5: Climate Solutions, under the topic “Climate communication and Behaviour changes”.
As climate change impacts are felt more widely, the imperative for action is greater than ever. Telling the climate story in accurate and accessible ways should be an essential part of our climate response.
That response is currently organised around two ‘planks’: mitigation and adaptation. Climate communication can be the ‘third plank’ that strengthens the first two.
Encouragingly, more journalists, broadcasters, researchers and advocacy groups are taking up this challenge. They urgently need more media and public spaces -- as well as greater resources -- to sustain public engagement.
Sri Lanka’s Information, Education and Communication (IEC) Strategy for Climate Change Adaptation, prepared in 2010-11, has recognized how “IEC action can lead to better informed decisions and enlightened choices in both climate change mitigation and adaptation”.
When strategically carried out, IEC can be a powerful force for change on both the ‘supply’ and ‘demand’ sides of climate adaptation and climate related public information.
In this analogy:
• ‘supply’ involves providing authentic, relevant and timely information to all those who need it, in languages and formats they can readily use; and
• ‘demand’ means inspiring more individuals and entities to look for specific knowledge and skills that can help make themselves more climate resilient.
These two sides of the equation can positively reinforce each other, contributing significantly to Sri Lanka’s fight against climate change.
Climate Change and Media and Information Literacy.pdfYsabelleBesorio1
Media and information literacy is one of the determinants as to whether a pressing problem gets the action it needs. If there is one problem that defies all boundaries, it is climate change. A climate crisis knows nothing about our differences and goals, it only happens because something must have created it. Climate change is a global problem that we are all responsible for but what does Media and Information Literacy have to do with it?
Climate change is not entirely an environmental problem. It is too complex because various interests are involved in this discussion. Media and technologies now have profound effects on our environment and future aside from our digital carbon footprint. Lies and misleading content spread through the Internet, social, and traditional media worsens the problem in more ways than one. Climate misinformation and disinformation can prevent us from seeing our planet's situation and impending fate if we do not act now. Without knowing the intensity and urgency of the problem, nothing will drive us to change something. Climate change denial will hide the truth until there's nothing we can do. Delaying tactics are no better because they delay actions that could have made the difference only if they were done sooner.
Because of technology and digitalization, our fight against climate change is no longer bound to forests, seas, rivers, and mountains among others. The digital space is equally dangerous if it is filled with climate disinformation. This highlights the need for Media and Information Literacy and also discusses how a media and information-literate individual can become a climate warrior. Using my knowledge from the previous modules on how to assess information sources, I was able to compile data and information from reliable sources to present the importance of climate literacy.
The competencies and skills from the course can be used to assess information sources that discuss climate change and our roles in its occurrence. The presentation includes examples of content published by groups that deny climate change and our contribution to it to show how social media can be used to amplify lies and conspiracy theories. Most importantly, the presentation provides ways to fight climate misinformation and disinformation through media and information literacy. Without MIL, we cannot expect climate action because what we do comes from what we know to be true.
This is a report on a survey I compiled which condenses the responses of 93 people to some questions about how Ireland can be a leader in tackling climate change.
Disasters and Resilience: Issues and PerspectivesOSU_Superfund
PREPARED BY: Nina Lam, Professor LSU Environmental Sciences January 29, 2013
More information on symposium: http://superfund.oregonstate.edu/LSUSymposium1.13
Artificial Reefs by Kuddle Life Foundation - May 2024punit537210
Situated in Pondicherry, India, Kuddle Life Foundation is a charitable, non-profit and non-governmental organization (NGO) dedicated to improving the living standards of coastal communities and simultaneously placing a strong emphasis on the protection of marine ecosystems.
One of the key areas we work in is Artificial Reefs. This presentation captures our journey so far and our learnings. We hope you get as excited about marine conservation and artificial reefs as we are.
Please visit our website: https://kuddlelife.org
Our Instagram channel:
@kuddlelifefoundation
Our Linkedin Page:
https://www.linkedin.com/company/kuddlelifefoundation/
and write to us if you have any questions:
info@kuddlelife.org
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...MMariSelvam4
The carbon cycle is a critical component of Earth's environmental system, governing the movement and transformation of carbon through various reservoirs, including the atmosphere, oceans, soil, and living organisms. This complex cycle involves several key processes such as photosynthesis, respiration, decomposition, and carbon sequestration, each contributing to the regulation of carbon levels on the planet.
Human activities, particularly fossil fuel combustion and deforestation, have significantly altered the natural carbon cycle, leading to increased atmospheric carbon dioxide concentrations and driving climate change. Understanding the intricacies of the carbon cycle is essential for assessing the impacts of these changes and developing effective mitigation strategies.
By studying the carbon cycle, scientists can identify carbon sources and sinks, measure carbon fluxes, and predict future trends. This knowledge is crucial for crafting policies aimed at reducing carbon emissions, enhancing carbon storage, and promoting sustainable practices. The carbon cycle's interplay with climate systems, ecosystems, and human activities underscores its importance in maintaining a stable and healthy planet.
In-depth exploration of the carbon cycle reveals the delicate balance required to sustain life and the urgent need to address anthropogenic influences. Through research, education, and policy, we can work towards restoring equilibrium in the carbon cycle and ensuring a sustainable future for generations to come.
Natural farming @ Dr. Siddhartha S. Jena.pptxsidjena70
A brief about organic farming/ Natural farming/ Zero budget natural farming/ Subash Palekar Natural farming which keeps us and environment safe and healthy. Next gen Agricultural practices of chemical free farming.
UNDERSTANDING WHAT GREEN WASHING IS!.pdfJulietMogola
Many companies today use green washing to lure the public into thinking they are conserving the environment but in real sense they are doing more harm. There have been such several cases from very big companies here in Kenya and also globally. This ranges from various sectors from manufacturing and goes to consumer products. Educating people on greenwashing will enable people to make better choices based on their analysis and not on what they see on marketing sites.
Characterization and the Kinetics of drying at the drying oven and with micro...Open Access Research Paper
The objective of this work is to contribute to valorization de Nephelium lappaceum by the characterization of kinetics of drying of seeds of Nephelium lappaceum. The seeds were dehydrated until a constant mass respectively in a drying oven and a microwawe oven. The temperatures and the powers of drying are respectively: 50, 60 and 70°C and 140, 280 and 420 W. The results show that the curves of drying of seeds of Nephelium lappaceum do not present a phase of constant kinetics. The coefficients of diffusion vary between 2.09.10-8 to 2.98. 10-8m-2/s in the interval of 50°C at 70°C and between 4.83×10-07 at 9.04×10-07 m-8/s for the powers going of 140 W with 420 W the relation between Arrhenius and a value of energy of activation of 16.49 kJ. mol-1 expressed the effect of the temperature on effective diffusivity.
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Venturesgreendigital
Willie Nelson is a name that resonates within the world of music and entertainment. Known for his unique voice, and masterful guitar skills. and an extraordinary career spanning several decades. Nelson has become a legend in the country music scene. But, his influence extends far beyond the realm of music. with ventures in acting, writing, activism, and business. This comprehensive article delves into Willie Nelson net worth. exploring the various facets of his career that have contributed to his large fortune.
Follow us on: Pinterest
Introduction
Willie Nelson net worth is a testament to his enduring influence and success in many fields. Born on April 29, 1933, in Abbott, Texas. Nelson's journey from a humble beginning to becoming one of the most iconic figures in American music is nothing short of inspirational. His net worth, which estimated to be around $25 million as of 2024. reflects a career that is as diverse as it is prolific.
Early Life and Musical Beginnings
Humble Origins
Willie Hugh Nelson was born during the Great Depression. a time of significant economic hardship in the United States. Raised by his grandparents. Nelson found solace and inspiration in music from an early age. His grandmother taught him to play the guitar. setting the stage for what would become an illustrious career.
First Steps in Music
Nelson's initial foray into the music industry was fraught with challenges. He moved to Nashville, Tennessee, to pursue his dreams, but success did not come . Working as a songwriter, Nelson penned hits for other artists. which helped him gain a foothold in the competitive music scene. His songwriting skills contributed to his early earnings. laying the foundation for his net worth.
Rise to Stardom
Breakthrough Albums
The 1970s marked a turning point in Willie Nelson's career. His albums "Shotgun Willie" (1973), "Red Headed Stranger" (1975). and "Stardust" (1978) received critical acclaim and commercial success. These albums not only solidified his position in the country music genre. but also introduced his music to a broader audience. The success of these albums played a crucial role in boosting Willie Nelson net worth.
Iconic Songs
Willie Nelson net worth is also attributed to his extensive catalog of hit songs. Tracks like "Blue Eyes Crying in the Rain," "On the Road Again," and "Always on My Mind" have become timeless classics. These songs have not only earned Nelson large royalties but have also ensured his continued relevance in the music industry.
Acting and Film Career
Hollywood Ventures
In addition to his music career, Willie Nelson has also made a mark in Hollywood. His distinctive personality and on-screen presence have landed him roles in several films and television shows. Notable appearances include roles in "The Electric Horseman" (1979), "Honeysuckle Rose" (1980), and "Barbarosa" (1982). These acting gigs have added a significant amount to Willie Nelson net worth.
Television Appearances
Nelson's char
WRI’s brand new “Food Service Playbook for Promoting Sustainable Food Choices” gives food service operators the very latest strategies for creating dining environments that empower consumers to choose sustainable, plant-rich dishes. This research builds off our first guide for food service, now with industry experience and insights from nearly 350 academic trials.
5. 5
How do we get
people to care about
climate change?
5
6. Introducing The Potential Energy Coalition
• We are new, nonpartisan nonprofit, founded by John Marshall of Lippincott and Professor Dan
Schrag, Head of Harvard’s Environmental Department and Climate Science advisor to President
Obama.
• We have assembled a team of the world’s best marketers, committed to working on a pro bono
basis to change the climate narrative. This team is using the most advanced marketing tools to
understand consumers and motivate them to action.
• We have built a Climate Persuasion Engine - using the most advanced media, data & analytics
and creative - to significantly grow the number of citizens demand a plan at the lowest possible
cost.
• We are launching persuasion campaigns to get a majority of citizens to support immediate,
aggressive action to solve this crisis.
8. Potential Energy Coalition
Project Name November 2019
26%
say they are
worried
29%
actually talk
about it ofn
Increase in
support for
immediate
government
action, by
climate
segment
Source: Potential Energy|Civis Climate Persuadability Analytics
We have proven that when we communicate well, we move people
significantly...
9. The Top Decile of Most Persuadable Citizens:
● Average age 51
● 92% women
● 41% more likely to be a parent
● Twice as likely to be Hispanic
● Average income < $100k
● Mix of high school and college
● Equal parts Republican and Democrat
● Highly concerned about pollution
● Low engagement on climate change
…. and we understand who the most moveable citizens are
Source: Potential Energy|Civis Climate Persuadability Analytics
10. Four key learnings on how to move people
People have no idea what we are talking
about
What’s works are human stories about
”people like me”
We’re not fighting climate change, we’re
fighting the polluters causing it
Irreversibility and fear of loss motivate
1. Simplicity
2. Humanity
1. Accountability
4. Urgency
12. < 25%
of people understand there
is complete scientific
consensus
12
People don’t understand what we are talking about
What causes climate change?
only 28%
think renewables have
become less expensive
Source: California data, Civis Analytics US Study,
filtered for CA, n = 509
13. Cost to enroll a citizen to demand a plan for climate action
13
Most communications use policy language that doesn’t connect
Just say no to:
Decarbonization
Net zero
Anthropogenic
GHG
Methane
Policy = Marketing
/
Sources: Potential Energy Digital Lab testing, 2020
16. Ad about moms thinking about their kids’ future
16
Messaging about people’s individual needs, identities,
fears and hopes performs dramatically better
Ad about the prosperity from solving climate change
Example test:
9.5%
lift in strong support
for immediate
climate action
1.5%
lift in strong
support for
immediate climate
action
INNOVATION BOOM
Sources: Potential Energy RCT research, 2021
18. Holding polluters accountable remains the highest performing message
across the globe
Persuasion lift in
“strong support for
government action”
Sources: Potential Energy Europe study, Nov 2020, n=7,004, Civis Analytics US study, n=7,915
20. Ad highlighting irreversible loss affecting the next generation
20
When people understand today’s actions cannot be undone, they become
strong supporters
INNOVATION BOOM
8.2%
lift in strong support
for immediate
climate action
Sources: Potential Energy RCT research, 2021
22. Three critical facts about the Californian citizen and climate
1. People are making the connection between
climate change and fires and droughts
1. The impacts of climate are more motivating
than concerns about the grid
1. Citizens think California is not doing nearly
enough to fight climate change
● 90% of people see them as connected or
highly connected
● What are you most worried about?
Wildfires:
35%
Drought:
30%
Reliability of grid: 8%
● 60% say CA is doing minimal or nothing
● Only 6% say CA is doing more than
enough
Source: Potential Energy research, July 2021, n=3600
