This document discusses storytelling and fundraising for entrepreneurial ventures. It emphasizes that stories are more memorable than facts and figures. The keys to effective storytelling are starting with a message, drawing from personal experiences, avoiding self-aggrandizement, highlighting struggles, keeping things simple, and practicing. The document also outlines the components of a standard 10-slide pitch deck and 5-minute pitch, including the elevator pitch, problem, solution, market size, business model, competition, marketing strategy, team, traction, and funding needs. Finally, it lists common sources of fundraising as personal networks, crowdfunding platforms, angel investors, small venture capital firms, and large venture capital firms.

1. Session 6
Telling the Story & Fundraising

2. REVIEW

3. Homework:
• Elevator pitch

4. Entrepreneurship is…
the art of turning an
idea into a customer

7. “Facts and figures…that are important in the
business world actually don’t stick in our
minds at all,” he says. But stories create
“sticky” memories by attaching
emotions to things that happen.”
Nick Morgan
author of Power Cues

8. Keys to storytelling:
• Start with a message
• Mine your own experiences
• Don’t make yourself the hero
• Highlight a struggle
• Keep it simple
• Practice makes perfect

9. The Pitch

10. 5 minute pitch
• Expanded version of your elevator
pitch that includes an overview of the
10 slides

14. 10 Slide Pitch
• Elevator Pitch
• Problem
• Solution
• Market Size
• Business Model
• Competition
• Marketing Strategy
• Team
• Traction
• Needs

35. Final Team Project
• Complete the 10 slide deck for
your venture
• Prepare a 5 minute pitch
• Give your pitch on Monday @
TechRanch

36. Raising Money
• You
• Friends & Family
• Crowdfunding
- Kickstarter, gofundme, indiegogo
• Angel Investors ($250k - $1m)
- Individuals
- Formal groups (CTAN, HAN, BAN, AAN, NTAN)
• Small Venture Capital Firms ($1m-$3m)
- Boutique
- Industry specific
• Large Venture Firms ($3m+)

37. Monday
November 17th
4:30-6:30 pm
NEXT CLASS
@ TechRanch
Map on website