Ferris State UniversityRacquet Center6 Month Buying Plan<br />
Background<br />Sponsored by Head/Penn<br />Previously hosted one of the largest Nike camps in Michigan. They now hold one of the best, if not the best tennis camps in Michigan.<br />Make purchase orders twice a year and make special orders as well. <br />
Background cont.<br />Average age of Purchaser: 35 (clinics)<br />Average Household Income: $38,580.20<br />Customer base is from Cadillac, Reed City, Stanwood, Greenville and Big Rapids.<br />The majority of our customers are from Big Rapids and consist of mostly faculty and students of Ferris State. The club is not necessarily high class and offers a relaxed atmosphere.<br />
Background cont.<br /><ul><li>Members as well as non-members use this facility recreationally as well as competitively. For the most part the facility users are moderate spenders, but are willing to purchase tennis related equipment for the purpose of long term use.
Tennis industry is on the rise especially among young women. Programs like cardio tennis, little tennis and quickstart have more people playing tennis and at a younger age as well.</li></li></ul><li>Merchandise<br /><ul><li> Racquets
Conclusion<br />With the tennis industry on the rise and more communities implementing programs, the racquet facility can plan on increases in the following year. Purchases semi-annually make it difficult for the facility to determine specific orders and it would be easier if they made purchase orders more often. A more in depth inventory system would also be beneficial.<br />