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Stories, narratives
and storytelling
Module: Storytelling for Cultural Organisations
What is storytelling?
• Storytelling is the art of telling stories
• Stories can make difficult and abstract subjects easier to
understand.
• In education and training, storytelling is a tool for preserving
memory, writing history, learning, entertaining, organising and also
healing (Raimist, 2010).
LOGO Partner
Raimist, R 2010, The pedagogy of digital storytelling in the college classroom", Seminar.net, 6(2),
http://seminar.net/index.php/volume-6-issue-2-2010/145-the-pedagogy-of-digital-storytelling-in-the-college-
classroom
The purpose of storytelling
Through storytelling:
• Organisations can build identities, construct meaning and make connections
with others and the world
• Stories help capitalise on the power of narrative, bring logic, and facilitate
access to information.
• Storytelling is a social transaction that engages people in communicating by
listening and sharing
• Storytelling creates a sense of belonging and community building
LOGO Partner
Storytelling in fundraising
•Storytelling is an approach used in promotion, marketing
and fundraising
•Storytelling helps to share experiences, explain events and
artefacts and transfer knowledge
•Stories are engaging and easy to remember
•The main strengths are in the appeal, variety and
accessibility of the narrative
LOGO Partner
Storytelling elements
Storytelling usually involves combining:
• The setting,
• A plot,
• Some characters,
• The logical unfolding of events,
• A climax,
• A conclusion
• With a message
Storytelling elements
Topic What topics or issues will be addressed?
Characters Who are the people/content/issues involved?
Which ones have major roles/are most important?
Which ones were minor/less significant?
Setting Where and when did this take place? Over what period of time?
Plot Problem/Goal: What set events in motion?
What problem arose, or what were the key players/areas after?
Events/Episodes: what are key steps or events that capture the progress of the situation.
Resolution/Outcome: How was the problem solved? Was the goal attained?
Theme What is the larger meaning or importance/conclusion to the story
Source: https://www.flickr.com/photos/37527143@N03/7789853600
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Storytelling for Cultural Organisations

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Synopsis Project: an introduction to storytelling

  • 1. Stories, narratives and storytelling Module: Storytelling for Cultural Organisations
  • 2. What is storytelling? • Storytelling is the art of telling stories • Stories can make difficult and abstract subjects easier to understand. • In education and training, storytelling is a tool for preserving memory, writing history, learning, entertaining, organising and also healing (Raimist, 2010). LOGO Partner Raimist, R 2010, The pedagogy of digital storytelling in the college classroom", Seminar.net, 6(2), http://seminar.net/index.php/volume-6-issue-2-2010/145-the-pedagogy-of-digital-storytelling-in-the-college- classroom
  • 3. The purpose of storytelling Through storytelling: • Organisations can build identities, construct meaning and make connections with others and the world • Stories help capitalise on the power of narrative, bring logic, and facilitate access to information. • Storytelling is a social transaction that engages people in communicating by listening and sharing • Storytelling creates a sense of belonging and community building LOGO Partner
  • 4. Storytelling in fundraising •Storytelling is an approach used in promotion, marketing and fundraising •Storytelling helps to share experiences, explain events and artefacts and transfer knowledge •Stories are engaging and easy to remember •The main strengths are in the appeal, variety and accessibility of the narrative LOGO Partner
  • 5. Storytelling elements Storytelling usually involves combining: • The setting, • A plot, • Some characters, • The logical unfolding of events, • A climax, • A conclusion • With a message
  • 6. Storytelling elements Topic What topics or issues will be addressed? Characters Who are the people/content/issues involved? Which ones have major roles/are most important? Which ones were minor/less significant? Setting Where and when did this take place? Over what period of time? Plot Problem/Goal: What set events in motion? What problem arose, or what were the key players/areas after? Events/Episodes: what are key steps or events that capture the progress of the situation. Resolution/Outcome: How was the problem solved? Was the goal attained? Theme What is the larger meaning or importance/conclusion to the story
  • 8. Congratulations! You have successfully completed this presentation Storytelling for Cultural Organisations