Strategic Storytelling: Learning that Grows Your Business In simple terms, if you aren’t selling you aren’t succeeding, and in the fast moving economy your customer-facing learners need to be well equipped with the sales and product knowledge training to help accelerate your sales. But is your current product knowledge programmes engaging and effective enough to reap the results you want? In our session, we’ll be looking at case studies including 3 of our LearnX award winning sales & product knowledge learning solutions that demonstrate how strategic storytelling can encourage higher learner engagement and in effect, can maximise the effectiveness of your sales & product knowledge training. In this LearnX 2014 expo session, Souraya Khoury, Elearning Solutions Manager from Kineo Pacific talks about why storytelling is important, and how it can help create a more engaging elearning programme for your learners. www.kineo.com

1. Strategic Storytelling
A guide based on the book ‘Lead
with a story’ by Paul Smith
Souraya Khoury

2. Why tell stories?

3. Why tell stories?
• Storytelling is simple. Anyone can do it.
• Storytelling is timeless
• Stories are demographic-proof and learning style agnostic.
• Stories are contagious.
• Stories are easier to remember – up to 20 times easier!
• Stories inspire. Slides don’t.
• Stories disarm by putting the listener in a mental learning mode.
• Telling stories shows respect for the audience

4. How to create a story

5. Get your audience’s attention

6. Structure of a story
1. Context
2. Action
3. Result

7. Context
• Where and when?
• Who is the main character?
• What does the main character want?
• Who or what is getting in the way?

8. Action
• What happened?
• Set conflicts, challenges, hardships

9. Result
• Ending
• Right lesson
• Link back to why you told the story in the first
place

10. Thank you
For more information about
storytelling in your learning, visit:
www.kineo.com
Or email us at:
info@kineo.com.au
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