The SYNOPSIS project concerns Storytelling and Fundraising for Cultural Heritage professionals. Cultural heritage covers a variety of activities, and a system of values, traditions, knowledge, and lifestyles that characterise society. The heritage sector has to deal with new challenges and it is therefore necessary to develop new professionalism, able to promote and support cultural heritage as it improves not only the overall economic growth and employment, but also social cohesion and environmental sustainability. Storytelling and fundraising skills assume a fundamental role in connecting the past to the future. Cultural Heritage storytelling is concerned with “communicating through stories”, creating narratives through which a cultural heritage enters into an emphatic relationship with people, managing to arouse public emotion. The purpose is to engage people to protect, exploit cultural heritage, and support it financially. This presentation considers the processes for convincing storytelling as part of the project training programme

1. Storytelling
Processes
Module: Storytelling for Cultural Organisations

2. Storytelling Processes (1)
Storytelling processes involve:
• exploring and collecting information
• making a story by constructing a storyline
or plot by ordering, establishing logical
connections
• developing a story flow
• formulating a message and
• developing a plot
LOGO Partner

3. Storytelling Processes (2)
• Building your presentation
• Sharing the results
• Get feedback from the target group
The external factors involved include:
• taking the target audience into account,
• the setting or way the story is presented and
• the medium of the story material, for instance
video, images, text, narration.
LOGO Partner

4. Storytelling and fundraising 1
• The addition of storytelling activities to the
learning process creates a personal relationship
between donor and fundraiser
• Storytelling is a powerful tool to engage people
and form emotional connections to the topics.
• Stories convey the culture, history, and values
that unite people

5. Storytelling and fundraising 2
• Good storytelling builds familiarity and trust
• Patrons that engaged with stories are more
open to giving
• Storytelling for fundraising makes meaning
of experiences, especially when these
challenge previous assumptions and beliefs

6. Cultural heritage needs
great storytelling
Storytelling is how you
express the mission, vision
and values of your your
organisation.
Stories carve the quickest
path to the hearts of
potential donors.

7. Congratulations!
You have successfully
completed this
presentation
Storytelling for Cultural Organisations