Potential Investor Pitch Deck. Synergy Lighting Group--we put bright light in the right place. Synergy Lighting Group designs, builds, and sells high-brightness lighting fixtures. We use Topanga USA’s Electrodeless High Intensity Discharge ("plasma") light engine. Having access to a technology is only one aspect of luminaire design, development, and production. Synergy’s industry experience—with Electrodeless HID as well as other lighting technologies—combined with a practical lighting design background—gives us the ability to package and control all aspects of electrodeless HID technology. Synergy puts its bright light in the right place. Wherever illumination is needed--on the ground, or to a target—Synergy can optimize its bright light for best end-user outcomes.

2. What we do.
Synergy Lighting Group designs and builds energy-efficient and long-lasting lighting
fixtures for Industrial and Commercial applications. We specialize in replacing
standard 1000 Watt and 400 Watt interior and exterior fixtures with products that
last longer, need less maintenance, and consume up to 57% less energy.

3. Interior Lighting Market

4. Interior Market: High Bay Fixtures
We currently specialize in 2 markets: High Bay
(interior) and High Mast (exterior). Southern
California Edison estimates there are over 2 million
400 Watt Metal Halide High Bay fixtures in California
alone, and close to 40 million in the USA.

5. Interior Product: High Bay
Standard High Bay:
460 Watts
39 lbs.
Synergy High Bay:
235 Watts
19 lbs.

6. Interior Product: High Bay
Synergy HB400 is compact, light, and
installer friendly.
Typical uses:
manufacturing, warehouses, distribution
centers, basketball courts, gyms.

7. Exterior Lighting Market

8. Exterior Market: High Mast
Prisons, Ports,
Railway Yards,
Highway
Departments,
Airports—most
use 1000 Watt High
pressure sodium
fixtures.

9. c
Exterior Product: High Mast
The reflector housing angle is
adjustable—so we can put bright
light in the right place.
Synergy’s high mast solution uses a
470 Watt single bulb system to
replace a standard 1000 Watt
fixture.

10. Exterior Product
At 37 lbs, it is lighter and more compact than legacy and LED products.
HPS: 55 lbs
LED: 65 lbs
5 different reflector
designs put the bright
light in the right place.

11. October 2015: one test pole with 12 Synergy fixtures
was installed on the US Border.
We provide a better quality of light and save energy.
Before After
12x 1100 Watt HPS
CRI 20
12x 470 Watt HPS
CRI 72
We also provide better light to the border fence 900 feet away.
We are improving the security of the USA.

12. Business Model/Strategic Relationships

13. Business Model: CREATE/DELIVER value/ generate PROFIT
CREATE /DELIVER value/ generate PROFIT
1.) design an elegant fixture which fulfills a market need.
2.) source components from strategic partners
3.) manufacture the luminaire with lean and scalable best practices in mind
4.) generate revenue through direct and channel sales
5.) price for market and profit
6.) discover more opportunities
7.) create awareness of the product and technology
8.) duplicate past successes, learn from mistakes and improve.

14. Strategic Relationships
We have forged strong relationships with our supply chain
partners. We have established distribution and key clients in
Canada. We are establishing our distribution channel in Europe,
India and the Middle East. We have submitted our High Bay
product for National distribution though Grainger. We team with
SDB/DV/MWOB Partners for Federal and State Contracts. And we
are actively working with Department of Homeland Security, and
Southern California Edison Emerging Technolgies Group.

15. Competition
Part 1.
Competition within lighting systems: Old vs. New Systems
People are comfortable with the old technology and
are wary of new technology. LEDs get a lot of press,
but are a very small part of the total lighting market.
Synergy’s Plasma source combines the best
of both worlds. Synergy is Light—optimized.

16. technology
efficiency legacy
(sodium,
metal
halide,
tungsten)
Competition within lighting systems. Old vs. New
bulb-based electronic-based
solid-state
Fluorescent
Induction
LEDPlasma
solid-state
Bulb
People are comfortable with the old technology and
are wary of new technology. LEDs get a lot of press,
but are a very small part of the total lighting market. Synergy’s Plasma source combines the best
of both worlds. Synergy is Light—optimized.

17. technology
efficiency
Synergy uses the best of the old.
bulb-based electronic-based
solid-state
Synergy has the well-known features
of old, legacy technology—like a
replaceable bulb and field-
serviceable components.
Front-end light source is bulb
(old technology)
Plasma
solid-state
Bulb
Source

18. technology
efficiency
bulb-based electronic-based
solid-state
Synergy also incorporates the latest
solid-state technology. The driver
design comes from cell-phone base
station electronics, the most reliable
and durable system available.
Plasma
Back-end driver is solid-state
(new technology)
solid-state
Bulb
Source
Synergy uses the best of the new.

19. technology
efficiency
bulb-based electronic-based
solid-state
Plasma
Synergy is Light--Optimized
solid-stateBulb
Source
We take the best of both worlds.

20. Competition
Part 2
Competition within the Plasma Market: save the best for last.
We have the most value: in terms of efficiency, knowledge of technology, ability to innovate.
We have been learning many lessons from those who have launched before us.
We have been very deliberate in moving forward—but we feel NOW is the time to fully enter the market.
Our biggest challenge: market has lack of awareness that plasma technology is available.

21. time
value
1– Luxim
2—Bright Light
3– Alphalite
4—Stray Light
5—LG
6--Ceravision
1
1
4
3
2
5
6
Synergy’s value: efficient production systems, knowledge of technology, ability to innovate.
Synergy vs. Competitive Products

22. Annual Sales: 2012-2015
2012: Solana beach.
2013 : MCAS Miramar.
2014: SCE Pilot Project, Canadian and Indian distribution.
2015: a building year with test programs and marketing emphasis

23. Financials
2012 2013 2014 2015 2016 2017
Annual Sales
units $ (1000s)
12 26
46 55
250 134
192 159
1700
2458
2040
2949
Solana beach was first sale in 2012.
2013 we did MCAS Miramar.
In 2014 we began work with SCE,and our Canadian and Indian distribution grew.
2015 has been a building year and we are looking to a strong 4th quarter.
Revenues increase over units in 15 onward with the introduction of our High Mast system,
which has a greater profit margin.
SCE is reporting favorably on our pilot test project.
We expect to win the Border patrol job in 2016
We also have other smaller high mast projects in the pipeline.
Our experience to date is that the sales cycle is about 6-8 months.
We have designs and capacity to develop new fixtures in additional market areas.

24. Funding Request
2016
Our personal investments to date are over $190,000 and six years of R &D, Manufacturing, Sales and Marketing.
We are committed to moving Synergy forward.
Based on our past three years we are confident we can provide a return on investment--if our funding goals are reached.

25. Funding Request: Use of Proceeds
New Product Development
Salaries
Operating Expenses
Marketing
Inventory/Supply Chain
Debt Service/Loan Repayment
Total Funding Request (2016):
$300,000
$350,000
$170,000
$350,000
$230,000
$100,000
$1,500,000