ONergy Solar - a leading energy access social enterprise

1. THE VIBRANT
STARTUP
CHALLENGE
www.globalceoconclave.com

2. About Your
Startup
Name of founders
1. Piyush Jaju
2. Vinay Jaju
3. Ekta Kothari
Name of the organisation
Onergy Solar
Address
Address: 1A DL Khan Road
City: Kolkata - 27
Email
piyush@onergy.in
Social links
Facebook:facebook.com/ONergy
Twitter: https://twitter.com/onergyre
LinkedIn:www.linkedin.com/company/500777?trk=tyah
YouTube: www.youtube.com/watch?v=11OT2glUKpk
Contact number
+91-9831515911

3. What
does your
startup do?
• A leading energy access social enterprise providing decentralized and
end-to-end customised solar solutions to rural households and
institutions in East India
• ONergy’s focus is bringing energy access by developing a unique last
mile energy distribution and service infrastructure
• Impacted over 200,000 operating a network of 12 Renewable Energy
Centres in East India, covering over 1500 villages.
• Expected Turnover for current fiscal year (2014-15) is INR 10 crores

4. Tell us
something
about your
founders
PIYUSH JAJU – CEO, ONergy
-Graduated in Economics (University Topper). 7 years work exp.
-Prior experience is in financial services and investment banking across Asia
-Linkedin - in.linkedin.com/in/piyushjaju
VINAY JAJU – COO & CTO, ONergy
-Management Graduate from SP Jain. 9 years work experience.
-Prior Experience in with General Electric in Australia and Grameen Shakti
-Linkedin - in.linkedin.com/in/vinayjaju
EKTA KOTHARI – CEO, SwitchON
-An environment documentary filmmaker who won international recognition
- Specialized in direction from FTII, Pune. Asia team leader for PSM
- Linkedin - in.linkedin.com/pub/ekta-kothari/38/262/978

5. How is
your startup
different
from the
other
startups?
ONergy provides an innovative approach to address challenges of energy access:
• Technology Innovation: Full range of decentralised and customised solar
solutions. In addition to promoting solar lighting solutions, ONergy has
developed new and unique products such as solar TVs and solar computers
(for digital access), solar irrigation pumps and solar micro cold storage (for
agriculture), solar AC and DC microgrids (for livelihoods).
• Business Innovation: Operating through a network of Renewable Energy
Centres thereby developing a complete ecosystem and energy infrastructure.
A network of trained rural entrepreneurs and NGO/MFI partners are able to
reach remote areas and provide prompt after sales service in a cost effective
way. ONergy is ISO certified with strong systems and processes.
• Financing Innovation: ONergy has developed innovative financing models by
establishing revolving energy corpus and guarantor fund to support its
partners and customers. Financing is extended for solar lighting systems, solar
microgrids and solar irrigation systems. ONergy has partnered with 7 rural
banks, 8 commercial banks and 7 Micro-finance institutions.

6. How is
your startup
transforming
India?
• Transformative change in the most backward region – ONergy has been
successfully working in the most difficult region of the country. Districts of
Odisha, West Bengal and Jharkhand are among the most backward and
deprived of basic infrastructure, necessities.
• Large scale impact – Till date, Onergy has impacted lives of 2 lac people
across 1500 villages by providing a range of solar solutions to address
challenges of education, livelihoods and health. Our goal is to impact 1 million
lives by 2016. Impact Investment Exchange Asia (IIX) conducted a detailed
impact assessment of ONergy and awarded an “Impact Score of 12.5 of 15''
and SROI (Social Return on Investment) score of $7.80 of social return for
every dollar spent.

7. How is
your startup
transforming
India?
• Innovative financial mechanisms or business models for delivering sustainable
energy - ONergy has innovated on all 3 fronts of business model, technology
mix and financial models which makes it unique. Renewable Energy Centres
support in developing an ecosystem and a strong last mile distribution and
service infrastructure. Our non-profit, SwitchON undertakes a number of
training and capacity building programs. Innovative financial models have
been developed with financing availability from banks, MFIs, establishing
revolving corpus and guarantor fund. Different financing models have been
developed for different product categories such as solar lighting systems and
solar microgrids.
• Increasing energy access through inONvation incubator - In other to increase
energy access, our aim is to provide end-to-end energy solutions. A separate
division called inONvation incubator has been setup that looks to pilot and
commercial validation of new solar technologies and business ideas. ONergy
aims to move beyond solar lighting and cooking and looks into how energy
access can solve other social problems. Appropriate solar solutions have been
developed to tackle problems in agriculture, education, health and livelihoods.

8. Onergizing Rural India

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