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STRATEGIC ANALYSIS OF BRITANNIA INDIA LTD
VISION   To dominate the food and beverage market in India with a distinctive range of “Tasty Yet  Healthy” Britannia brands. MISSION   To dominate the food and beverage market in India through a profitable range of “Tasty yet Healthy” products by making every Indian a Britannia consumer. “We want to be part of our consumer- at home, out of home, a natural part of his life”.
Analysis & Summary of Vision & Mission OPERATIONAL EFFECTIVENESS By consolidating operations, optimizing manufacturing units, reducing complexity and eliminating wastages in the value chain.  Focused attention on building new capabilities and a robust pipeline of innovation, coupled with leading edge go-to-market approaches these innovations tap new sources of growth and profitable revenue, while building brand differentiation and relevance. This will be implemented through a focused approach across products, channels and geographies.  New products like Britannia Cookies and Treat Choco-Deckerwere launched, leveraging new capabilities, to open up new growth vectors.
Brands that deliver over 50% of volume are now fortified with micro-nutrients that meet the WHO standards and trans fats have been removed from most products. In October 2009, as a big step in this mission, Company initiated the process of setting up the Britannia Nutrition Foundation.
GOAL To provide consumers  the highest standards of food safety and ensure hygiene in new diversified food category.
STRATEGIC OBJECTIVE To enter “ready to eat” food category within next 1 year and focus on generating growth through increasing the base and frequency of consumption.
FINANCIAL OBJECTIVE We aspire to achieve a market share of 20% in ready to eat food category in next 2 years after launch.
ACTUAL EXAMPLES OF STRATEGY For Britannia Brands a three pronged strategy was followed through Improved distribution in high growth markets of USA, Canada, Australia, New Zealand and Singapore, Launch of new products like Rusk, Nutrichoice 5 Grain, Nutrichoice Digestive, and  Opening up of new geographies: Taiwan, Fiji, Nigeria, Botswana & Ghana
ACTUAL EXAMPLE OF TACTICS Company introduced a number of new packs to target new consumption opportunities both ‘in-home’ and ‘out-of-home’ at an accessible price of Rs. 5.  The ‘Consumer Quality Index’ tracking has now been institutionalized and covers the entire portfolio. The results of the comprehensive Quality Systems and Processes which have been put in place are reflected in the significant reduction in consumer complaints reported during the year.
SWOT ANALYSIS
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Britannia

  • 1. STRATEGIC ANALYSIS OF BRITANNIA INDIA LTD
  • 2. VISION   To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands. MISSION   To dominate the food and beverage market in India through a profitable range of “Tasty yet Healthy” products by making every Indian a Britannia consumer. “We want to be part of our consumer- at home, out of home, a natural part of his life”.
  • 3. Analysis & Summary of Vision & Mission OPERATIONAL EFFECTIVENESS By consolidating operations, optimizing manufacturing units, reducing complexity and eliminating wastages in the value chain. Focused attention on building new capabilities and a robust pipeline of innovation, coupled with leading edge go-to-market approaches these innovations tap new sources of growth and profitable revenue, while building brand differentiation and relevance. This will be implemented through a focused approach across products, channels and geographies. New products like Britannia Cookies and Treat Choco-Deckerwere launched, leveraging new capabilities, to open up new growth vectors.
  • 4. Brands that deliver over 50% of volume are now fortified with micro-nutrients that meet the WHO standards and trans fats have been removed from most products. In October 2009, as a big step in this mission, Company initiated the process of setting up the Britannia Nutrition Foundation.
  • 5. GOAL To provide consumers the highest standards of food safety and ensure hygiene in new diversified food category.
  • 6. STRATEGIC OBJECTIVE To enter “ready to eat” food category within next 1 year and focus on generating growth through increasing the base and frequency of consumption.
  • 7. FINANCIAL OBJECTIVE We aspire to achieve a market share of 20% in ready to eat food category in next 2 years after launch.
  • 8. ACTUAL EXAMPLES OF STRATEGY For Britannia Brands a three pronged strategy was followed through Improved distribution in high growth markets of USA, Canada, Australia, New Zealand and Singapore, Launch of new products like Rusk, Nutrichoice 5 Grain, Nutrichoice Digestive, and Opening up of new geographies: Taiwan, Fiji, Nigeria, Botswana & Ghana
  • 9. ACTUAL EXAMPLE OF TACTICS Company introduced a number of new packs to target new consumption opportunities both ‘in-home’ and ‘out-of-home’ at an accessible price of Rs. 5. The ‘Consumer Quality Index’ tracking has now been institutionalized and covers the entire portfolio. The results of the comprehensive Quality Systems and Processes which have been put in place are reflected in the significant reduction in consumer complaints reported during the year.