2. Ismail Industries Ltd
Largest manufacturer and exporter of
confectionery products in Pakistan
Incorporated as public limited company since
1989
ISO 22000 certified
WFP certified supplier
Total workforce of over 3,500 employees
4. ISMAIL INDUSTRIES
Consists of 4 separate divisions
CandyLand – Confectionery division, set up in 1989
Bisconni – Biscuit division, set up in 2002
AstroPack – Packaging film division, set up in 2003
SnackCity – Snacks division, set up in 2006
5.
6. CANDYLAND
Candyland is one of the leading confectionery
and food manufacturing companies of
Pakistan and exporting to more than 30
countries around the world.
Candyland is manufacturing high quality
products with focus on continuous
improvement and Research and
Development.
7. CANDYLAND
VISION
To ensure that each of our brands remain the
overwhelming first choice for our customers.
MISSION
Our mission is to lead the confectionery market in terms of
consumer preference, product range, innovation and
quality.Our aim is to keep delighting our customers in a
profitable yet sustainable manner.
VALUES
Teamwork
Fairness
Belief
Leadership
Excellence
8. CANDYLAND
DATE OF FORMATION
The company was formed in 1988.
NUMBER OF EMPLOYES
The total number of employees is 3500+.
LOCATION
Candyland have disturbutions all over the
Pakistan .
MAIN OFFICE
17-BangaloreTown, Shahrah-e-Faisal, Karachi-75350,
Pakistan.
12. Product Life Cycle
Introduced in 1989.
Went through GROWTH stageTill 1998.
In 2000 it was at its at its Maturity.
2002-2004 company have to face the
DECLINE stage.
At present the company is again at its
Growth stage.
16. PROMOTION
Cartoon network channels
No out of home advertisement
Animated based ads
Kids oriented events
School canteens
ABC drawing competition
18. PRODUCTION
CandyLand – confectionery unit
Operational since 1989
Size of unit – 27,000 sq metres covered area
Current capacity – 3,000 tons per month
Constant enhancement of capacity in process
27. EXPORTS
Entered into an agreement with a distribution
firm (Zenith Impex (M) Sdn Bhd).
Currently Supplying to over 100 Mini Markets
Margin will be ranging from 25% - 30% on the
RSP.
Payment terms are 30 – 45 days.