The document defines synergy as the combined effect of two or more agents or forces being greater than the sum of their individual effects. It provides examples of synergy across different media like games, DVDs, CDs, toys, posters, books and outlets. It then discusses how The Hunger Games film franchise benefited tremendously from synergy between the film, its marketing across social media and various tie-in products which led to its massive box office opening. In contrast, a low budget British independent film had less tie-ins and synergy opportunities due to its smaller budget, though it did have a DVD and website to promote it.

2. The interaction of two or more agents or forces so that their combined effect is
greater than the sum of their individual effects.
The coming together of two or more elements to create a more powerful institution
than what they would be alone.
Examples of Synergy-
 Games
 DVD
 CD
 Toys
 Posters
 Books
 Outlets
 Musicals
 Clothes

4. media convergence. It brings together the
“three C’s”—computing, communication, and
content—and is a direct consequence of the
digitization of media content and the
popularization of the Internet. Media
convergence transforms established
industries, services, and work practices and
enables entirely new forms of content to
emerge.

6. Examples of it’s
Synergy
•Soundtrack-
established stars
•App
•Jewellery
•DVD
•Games
•Book
•Poster
•Website
2012's The Hunger Games broke new ground for
a franchise-starter with its massive $152.5
million debut--the highest figure any movie has
ever tallied outside of the summer season.
Social media was in a frenzy over the first
instalment months in advance. With the release
of teaser trailers of The result was an
extraordinary level of synergy for a brand
growing by the day. Much resembling the
Twilight Saga phenomenon . The advantages of
having a big budget for a film is that you get a
bigger amount of tie-ins increasing a films
popularity and profit.

7. There was much less tie-ins for this film as it
was a British independent and due to it’s
smaller budget however you could say that
the film is synergy in itself because it was an
adaptation of the play. However there was a
DVD and a website that you could see with
exclusive trailers and clips increasing the
film’s popularity and anticipation for the film.
This is the disadvantage of having a lower
budgeted film, you do not get as much
synergy and convergence meaning there
isn’t as much exposure to your film.