This document discusses synergy, convergence, and examples within Sony. It defines synergy as different entities cooperating advantageously, and also releasing multiple related products. Sony uses synergy through its various subsidiaries. One example is One Direction's music and merchandise. The document also defines convergence as integrating media across platforms. Examples include Adele's song for Skyfall bringing the music and film industries together. It discusses symbiosis as linking companies to profit from one product. Sony achieves this through related films, soundtracks, DVDs, and products.