This document discusses synergy, convergence, and examples within Sony. It defines synergy as different entities cooperating advantageously, and also releasing multiple related products. Sony uses synergy through its various subsidiaries. One example is One Direction's music and merchandise. The document also defines convergence as integrating media across platforms. Examples include Adele's song for Skyfall bringing the music and film industries together. It discusses symbiosis as linking companies to profit from one product. Sony achieves this through related films, soundtracks, DVDs, and products.

1. Synergy and
convergence
Sadie Coles, Beth Tucker +
Tash felton

2. Synergy
 Is the term used to describe a situation
where different entities cooperate
advantageously for a final outcome.
 It is also releasing 2 or more products at
once to promote each other.
 Sony can use synergy much more as it is a
conglomerate which owns various smaller
companies

3. Examples of synergy from Sony
Outlets
CD DVD
Game

4. One Direction within Sony
All off their music is produced within Sony which
is an example of horizontal information because
money is not moving out of the corporation it is
staying inside of it.
However, there is another example of
convergence as one direction have teamed up
with GIOIA to produce jewellery for their fans,
and they are two big companies producing a
product and both working on it.

5. One Direction within Sony
The one direction movie ‘This is us’ was
Directed by Morgan Spurlock who has been
directing Sony movies since 2011. This is an
example of convergence because

6. Examples of synergy from
Working title films
Sound TrackDVD

7. More synergy within Sony
 Sony Pictures Entertainment’s Skyfall is
released at the same time as Sony-
Owned Soundtrack CD.
 Sonys Electronics released a new TV and
new adverts featured Skyfall when
promoting it

8. Sony Synergy- Casino Royal
Institutional Involvement
Produced by MGM and Columbia Picture ( Sony subsidiaries)
DVD distribution by Sony Pictures
Available on Sony Classical
Product placement
Sony Ericsson Phone
Sony Cyber Shot Camera
Sony Vaio notebook/laptop
http://www.youtube.com/watch?v=N
ubkdiqCmiI

9. Symbiosis
 Is the linking of various companies to
make profits from one product .
 This is when the the film pomotes the
soundtrack which promotes the dvd
which promotes the game which
promotes the TV.
 All products are SONY owned
 This is vertical integration.

10. Convergence
 The process by which a range of media
platforms are integrated within a single
piece of media technology
 It happens when the music industry
comes together when Adele releases the
new single for skyfall.

11. Examples of Convergence
 Tv industry which work with the animation
industry
 Film industry which work with the music
industry
 Video game industry which work with
Online media

12. Problems with synergy
 Different companies may have different
ideas
 Can lead to loss in jobs. Sony laid off
19,500 workers in 2013
 Leads to oligopolies- uneven distribution
of power