This document defines synergy and convergence in media. Synergy refers to using multiple platforms to sell related products from one film, such as the film, video game, and soundtrack. Convergence is the process by which different media like television, radio, and phones combine into one due to technological progress, for example websites including video and television offering video on demand. The document provides examples of how synergy was used to sell related products from the films The Fault in Our Stars and The Riot Club.

1. SYNERGY AND
CONVERGENCE

2. SYNERGY
 Definition - the interaction or cooperation of two or
more organizations, substances, or other agents to
produce a combined effect greater than the sum of
their separate effects.
 Comes from the Greek ‘syn-ergos’ which means
working together.
 In media, it means to use various platforms to sell
various products related to one film eg. Film, video
game, soundtrack.

3. CONVERGENCE
 Convergence means the process or state of
converging.
 In media it is the idea that because of the progress
of technology various different types of media (e.g.
computer, television, radio, phone) are combining
into a single media.
 For example, television and computer technology
are increasingly becoming the same thing.
Websites have video on them and the Internet is an
important part of the offer of most broadcasters.
Computers and network technology has allowed
television to offer "video on demand" services
moving away from traditional "linear" or scheduled
television.

4. THE FAULT IN
OUR STARS
Book
Soundtrack
Merchandise
DVD

5. THE RIOT
CLUB
Play
DVD