Synergy involves promoting a product across different subsidiaries of a media company, like films, soundtracks, and video games. Walt Disney pioneered this approach in the 1930s by licensing Mickey Mouse. Synergy can help advertise films and increase their sales. It can also benefit and enhance both a product and company by changing their financial incomes, especially if produced online which some studies show is more popular than print papers. For example, Rupert Murdoch predicted the iPad could reinvigorate journalism for young people and News Corp saw $2.5 billion in profit from synergies like movies.