The document discusses examples of convergence between film companies and other industries using the films James Bond and Toy Story. For James Bond, convergences included video games, trading cards, phone wallpapers, collectibles, magazines, and comics. Toy Story convergences included video games, a soundtrack CD, children's apparel and accessories, wallpapers, collectibles, and theme park attractions. Convergence involves different companies joining together to expand a film property into other media in order to increase revenue.

1. Convergence Definition: the occurrence of two or more things coming together However using it in film, Convergence is the coming of two companies joining to create a product. For example a film company converging with a company that produce merchandise

2. James Bond- 007 Throughout two decades James Bond films have been made very frequently. With the most recent of them being ‘Quantum of solace’. As well as being a successful film, it has also produced many convergences to consume this film.

3. Convergence of James Bond On the website we looked for as many convergences as we could find and these are the ones we found: Games Top trumps Phone wallpapers Toys Collectables Magazines and comics

4. Games One of the films convergence joined with the gaming company to create a video game of the film, the game was released to consoles such as the Nintendo Wii, Playstaion 3, and also the Xbox 360.

5. Cards The James Bond Corporation has also converged to make Top Trumps. Phone wallpapers Also getting involved with the mobile phone industry, they converged to produce tons of wallpapers for the mobile phone. Collectables They also created collectable James Bond action figures and also stickers for the younger generation of viewers.

6. Magazine The company of James Bond have also joined with magazine company to create magazines involving James Bond and his missions. Comics They also created comics that involved James Bond and his missions.

7. Toys and Board Games The James Bond corporation have also converged to create games and toys, they have made board games aswell as making models of the cars that appear in the films.

8. Toy story Another film that has produced lots of success is Toy Story. Through the great film which captured the imagination of so many children, the producers carried on the success of the film through converging with lots of different companies.

9. Background of Toy Story Toy Story went on to earn over $191 million in the United States and Canada during its initial theatrical release and took in more than $361 million worldwide. Reviews were overwhelmingly positive, praising both the technical innovation of the animation and the wit and sophistication of the screenplay. The budget was $30 million Gross revenue $361,958,736

10. Games Toy Story following the success of the film began to converge with a variety of companies, a big success being through creating video games. Following each of the films was a new game and this was the converge of the film and the gaming industry.

11. Music Because of the success of the film the producers of the film decided to bring out a soundtrack, This included songs from the film creating another converge but with the music industry producing CD’s.

12. Accessories and Apparel Toy Story was a film made for the children, and following up, clothing was being made of their big screen characters for the children to wear.

13. Wallpapers Decorating banners Collectables Amusement parks