At Odecee Sync Mobile 8 we discussed Yow connected and some key take aways from that conference. Also discussed was the new products Apple had released and a general outline of how they will impact going forward.

1. Sync Mobile 8
Yow Connected 2014 and Big Apple Announcement
Presented by Vlado Grancaric, Ashton Williams and Maria La Porta
Confidential Information & Copyright
This document contains information that is proprietary to Odecee Pty Ltd. All information within this
document relating to the business of Odecee and is the property of Odecee Pty Ltd and deemed to be
confidential information of Odecee Pty Ltd. Unauthorised disclosure of this information will be considered a
breach of confidentiality resulting in material damage to Odecee Pty Ltd.

2. Agenda
• Yow Connected 2014 (Vlado, Ashton and Maria)
• Apples big announcement (Vlado)
• Kickstarter project of the month
2
• What were our key takes from Yow
• Some quick overviews of the topics which stood out the most
Page
© Copyright Odecee Pty Ltd 2012 (ACN 126 302 869)

3. Yow Connected 2014
Key themes for are discussion
•IoT (Internet of Things) / Connected Devices
•Developing Secure iOS Apps
•State of Web
•Resolution Revolution
•Designing Engagement
3
Page
© Copyright Odecee Pty Ltd 2012 (ACN 126 302 869)

4. Yow Connected 2014
Internet of Things (IoT)
4
Page
© Copyright Odecee Pty Ltd 2012 (ACN 126 302 869)

5. Yow Connected 2014
Internet of Things (IoT)
• Let of interest in connected devices
• IoT is user facing hardware
• Publish IoT apps on the App Store
• Your part of the bigger picture
• The maker movement manifesto
5
• Official app is free
• if 3rd party charge a premium
price
Page
© Copyright Odecee Pty Ltd 2012 (ACN 126 302 869)

6. Developing Secure iOS Apps
YOW! Connected 2014
• Can never be 100% safe.
• iOS is possibly the most secure OS.
• Assume compromised devices.
• Jailbroken devices aren't Apple's problem. The app is your
responsibility.
• Project IMAS - OpenSource on GitHub. Private & custom
algorithms are less secure.
6
Page

7. Developing Secure iOS Apps
YOW! Connected 2014
7
Page
Don't trust the network.
Don't store sensitive data.
Risk Tolerance is Cost-Benefit.

8. Developing Secure iOS Apps
YOW! Connected 2014
Binary and Runtime Issues
8
Page
Anti-debugging
Jailbreak detection
Inline functions
Malloc. Clear sensitive memory
Avoid simple logic. - (BOOL)isLoggedIn

9. Developing Secure iOS Apps
YOW! Connected 2014
Network Issues
9
Page
Encrypt network!
Set TLSMinimumSupportedProtocol 1.2 nothing else
Disable server low-med encryption.
SSL Certificate pinning.
Don't trust CA.

10. Developing Secure iOS Apps
YOW! Connected 2014
Data Security Issues
10
Page
Don't store sensitive data in NSUserDefaults. Just don't.
SQLCipher and Project-IMAS CoreData. Use File Protection API
Caches: Autocomplete cache, URL cache is not encrypted.
Snapshot for app switcher is not secure. Snapshot is taken even if you
disable it being shown!
Crypto keys can be found in the binary or memory. Best you can do is use
malloc, key derivation, salt, etc
Use good algorithms. MD5, SHA-1 are obsolete!

11. State of the web
Page
11
• Angular, backbone
• It is all about performance
• Consider network latency on carrier
networks
• Give the user feedback
• Touch latency (real issue on mobile devices
• Avoid jquery
• Test on real devices
Yow Connected 2014

12. Resolution Revolution
12
Page
• Autolayout fixes it
• Focus more on the layout
• Think in percentages and areas rather than pixels
• The new iDevices
Yow Connected 2014

13. Yow Connected 2014
Designing Engagement - Day 2 Keynote by Jaimee Newberry @jaimeejaimee
13
Page
3 Things ..
- Get the user’s Attention
- Your app’s Personality
- Capture their Affection
- On boarding
- Gain their Devotion
- “Copy” (ie words you use, personality).

14. Yow Connected 2014
Designing Engagement
1: Personality. If my product were a celebrity ..
14
Page
Oprah Bjork

15. Yow Connected 2014
Designing Engagemement
15
Page
Trustworthy. Professional.

16. Yow Connected 2014
Designing Engagemement
16
Page
Adventurous. Playful.

17. Yow Connected 2014
Designing Engagemement
2 : Onboarding…
17
Page

18. Yow Connected 2014
Designing Engagemement
18
Page

19. Yow Connected 2014
Designing Engagemement
- Give the users a
way “out” !
19
Page

20. Yow Connected 2014
Designing Engagemement
3: Copy (the words that you use)
- Words on Buttons
- Alert Messages
- Release Notes
- App Description
Page20

21. Yow Connected 2014
Designing Engagemement
Page21

22. Yow Connected 2014
Designing Engagemement
Page22
Be helpful, not confusing

23. Yow Connected 2014
Page23
Fun. Not scary.
Designing Engagemement

24. Yow Connected 2014
Designing Engagemement
Page24
-Des Traynor
- Importance of word choices…

25. What new goodies did Apple give us this year?
Page 25

26. iPhone 6
It’s magical
Page
26
• Improved Camera
• Retina HD
• Improved Touch ID
• It’s thinner
• No surprise but it’s larger
• Has ac Wi-fi
• NFC (finally)

27. Apple Pay
Now you can do a payment with a fancy bell tone
27
Page
0.15% cut of
all
payments
Banks hope Apple Pay
will become popular,
driving up transaction
volumes and revenue

28. How Apple Pay works (The gory details)
Page
28
Authorisation flow for network-side token
Apple Pay

29. Prerelease builds through iTunes Connect
29
Page
Internal Testing
• Can share beta builds
• Maximum of 25 developers in your team with
Technical or Admin roles.
• Each member can test on up to 10 devices
• Does not require app review process
External Testing
• Can invite up to 1,000 users who are not part of
development organisation to beta test app
• Up to 10 apps can be externally tested concurrently
• App for external beta testing needs to go through
App review process
TestFlight

30. iPhone 6 Resolution
30
Page
paintcodeapp.com/news/iphone-6-screens-demystified

31. Page31

32. Page32

33. Page 33

34. Page34

35. Apple Watch
Page 35

36. Kickstarter project of the month
Digitsole
• Connected insole
• Warm your feet
• track your distance and calories
• Can adjust the temperature of each foot
Page
36