IdeaSpace-DLSU Presentation

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SMART DevNet presentation at IdeaSpace DLSU

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IdeaSpace-DLSU Presentation

  1. 1.  and  the  mobile  apps  ecosystem   presented  by  jim  ayson   smart  developer  network   IdeaSpace  DLSU   version  1.3   Slide  1  
  2. 2. About  the  speaker  Jim  Ayson  heads  the  Partner  Management  team  at  Smart.  This  covers  technology  partners,  content  providers  and  the  developer  community.  Ques6ons?    TwiAer:  @jimayson  Facebook:  facebook.com/jimayson  Google+:  +JimAyson  Download  the  slides:  Slideshare.net/smartdevnet   Slide  2  
  3. 3. My  workmail:  jdayson@smart.com.ph   Slide  3  
  4. 4. Agenda  •  The  Post-­‐PC  world    •  What  is  an  “App”  •  The  app  economy  •  The  app  ecosystem  •  The  mobile  operator’s   view  •  SMART  Developer   Network   Slide  4  
  5. 5. The  Post-­‐PC  World   Slide  5  
  6. 6. The  PC  World  of  the  80s  and  90s   PC’s,  MS  Windows,  Office,  desktop  browsers       Slide  6  
  7. 7. The  Post-­‐PC  World  is  mobile   Smartphones  /    Tablets  /  Apps   Slide  7  
  8. 8. Source:  State  of  the  Internet  2012,  Mary  Meeker   Slide  8  
  9. 9. Source:  Mary  Meeker,  Mobile  devices  surpassed  PCs  in  2010   Kleiner  Perkins   Slide  9  
  10. 10. Mobile  apps  usage  vs  web  consumpaon   Slide  10  
  11. 11. Source:  KPCB  Internet  Trends  2012   Slide  11  
  12. 12. “We  are  in  the  post  Web  2.0  era”  –  Forbes  Magazine   Slide  12  
  13. 13. Web  1.0  to  the  present   Web  1.0   • Companies  founded  in  1994-­‐2001.  Portals  and  Search   engines  -­‐  Yahoo,  Google,  Amazon,  AOL,  eBay   Web  2.0   • The  Social  Web  –  Facebook,  LinkedIn,  Groupon   Mobile   • 2010  to  the  present.  The  age  of  the  Mobile  App  is:   Instagram,  Foursquare,  Draw  Something   Slide  13  
  14. 14. the  net  today  is  Mobile!   Slide  14  
  15. 15. The  mobile  app  ecosystem   Slide  15  
  16. 16. Defined  by  Apple  •  iPhone  in  2007  (modern  smartphone)  •  iPad  in  2010  (the  modern  tablet  computer)   Slide  16  
  17. 17. Apple  defined  the  eco-­‐system  hardware   apps   app  store   Slide  17  
  18. 18. Apps  Developers  They  are  crucial  to  the  eco-­‐system!   Slide  18  
  19. 19. Other  smartphone  plalorms  android   windows  phone  7   blackberry   nokia  belle  (formerly  symbian)   Slide  19  
  20. 20. What  is  a  mobile  app  today?  •  Can  be  a  naave  app  (iOS,   Android,  Java,  WP)    •  Can  be  a  web  app  (HTML5)    •  Can  be  developed  via  HTML5   and  converted  to  a  web   widget  running    through  a   widget  runame  (wrt).      •  Developed  in  HTML5  and  run   like  a  naave  app  via  a   wrapper  like  Phonegap.   Slide  20  
  21. 21. The  App  Economy   Apps  are  the  new   face  of  the  internet   (complemenang,  and   someames  replacing   the  web)   Slide  21  
  22. 22. Foursquare   Instagram   Slide  22  
  23. 23. TwiAer  app:  Tweetcaster   Facebook  mobile   Slide  23  
  24. 24. More  than  25  Billion  apps  downloaded  from  the  Apple  app  store   Inventory  of  almost  600,000  apps  on  Apple   Slide  24  
  25. 25. More  than  20  Billion  apps  installs  from  Google  Play  (Android  Market)  600,000  apps,  1  Billion  downloads  a  month,  on  400M  Android  Devices      Source:  Google  I/O  2012  -­‐  June  27,  2012   Slide  25  
  26. 26. Apple  App  business  •  Sales  Revenues   of  $5.71B  since   2008.  •  Paid  over  $4B  to   developers.   (70-­‐30  revenue   share)   Slide  26  
  27. 27. How  the  Apps  make  money   •  Business  Models:   –  Paid  downloads   –  Free  but  adveraser   supported   –  Free  but  contains   in-­‐app  payments   and  subscripaons   Slide  27  
  28. 28. Temple  Run  Store   Slide  28  
  29. 29. The  Mobile  Operator’s  View  •  Apps  are  important   because  they  drive   mobile  internet   usage.    •  More  Usage  =   Revenue  •  Mobile  operators   (like  SMART)  are   trying  to  become   part  of  the  app   ecosystem   Slide  29  
  30. 30. AT&T  App  store   AT&T  Apps  Center   Slide  30  
  31. 31. SMART  App  Store   appsmart.smart.com.ph   Slide  31  
  32. 32. The  App  Ecosystem  +  Mobile  Operator   Handsets   Customers   Apps     Operator   App  Store   Developers   Slide  32  
  33. 33. Mobile  Operators  as  part  of  the  app  ecosystem  Operator  billing  (payment  for  apps  and  items  through  load)   Revenue  Share  with   APIs  and  tools  for  developers   developers   Slide  33  
  34. 34. Mobile  operator  app  ecosystem  Developer  Community  Programs   Operator  run  app  store   Promotes  local  apps,     Allows  in-­‐app  charging   Slide  34  
  35. 35. Slide  35  
  36. 36. Slide  36  
  37. 37. SMART  in  the  app  ecosystem  •  APIs  and  tools  for  apps   developers  •  Developer  program    •  Operator  billing  (apps   payments  through  load)  •  App  Store  •  Cooperaaon  with   internaaonal  telcos   through  WAC  and  GSMA  •  Assisang  technopreneurs   through  IdeaSpace   Foundaaon   Slide  37  
  38. 38. SMART  DevNet  •  We  provide  speakers  &  sponsorships  for   external  developer  events  (big  or  small!)    •  We  organize  developer  events,  hackathons  &   meetups  •  We  educate  devs  about  SMART  technologies   (APIs  and  other  Dev  Tools)  •  We  assist  developers  to  do  business  with   SMART    •  We  run  a  community:  the  developer  network   Slide  38  
  39. 39. Visit  the  Smart  Developer  Network  Online    •  Smart.com.ph/developer  •  TwiAer:  @smartdevnet  •  E-­‐mail  inquiries:  appspartner@smart.com.ph  •  Facebook  Group:     hAp://facebook.com/groups/smartdevnet  •  Google+  and  Google  groups…  coming  right  up!     Slide  39  
  40. 40. IdeaSpace   Slide  40  
  41. 41. Slide  41  
  42. 42. Suggested  Reading  •  Steve  Jobs     by  Walter   Isaacson   Slide  42  
  43. 43. Suggested  Reading  •  free  PDF   download  from   wipconnector.co m   Slide  43  
  44. 44. Slide  44  
  45. 45. Op6onal:  SMART  DevNet  Videos   TopApp,  iCare,  Shoephoric   Slide  45  
  46. 46. End  /  Q&A  slideshare.net/smartdevnet   Slide  46  

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