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Jon Ingham @joningham
Focusing analytics on HR strategy
using evidence based insight
www.joningham.com/advice
strategic-hcm.blogspot.com
Jon Ingham
• Strategic HR
consultant
• Technology analyst
• Symposium Events
faculty member,
delivering ‘People
Metrics & Analytics’
	
Introduction
The Maturity Curve
Metrics
Descriptive
Analytics
Predictive
Analytics
Issue = Spurious Correlations
Source: http://tylervigen.com/view_correlation?id=805
http://tylervigen.com/view_correlation?id=359
What is Really Causal?
An Alternative Approach
HCM Strategy Map
Input	/	investment	
• Work	force	
• Management	0me	
• Cost	
• HR	func0on	
Ac/vity	
• Resourcing	
• Development	
• Organisa0on	
• ER	
Outcome	
• Human		
• Organisa0on	
• and	Social	
		Capital	
Bus	Impact	
• Opera0ons	
• Customers	
• Financial	
• Mission
Objectives
Staff perception – generic (eg engagement) or specific
survey, focus group
Family & Friends programme – survey of awareness
and perception, numbers taking up, evaluations of
effectiveness
Workforce management system – whether
implemented (yes / no), meeting time and budget,
judgments re needs met
Metrics / Evidence
Evidence
The starting point for evidence-based management is that
management decisions should be based on a
combination of critical thinking and the best available
evidence. And by ‘evidence’, we mean information, facts
or data supporting (or contradicting) a claim, assumption
or hypothesis. Evidence may come from scientific
research, but internal business information and even
professional experience can count as ‘evidence’.
Source: https://www.cebma.org/faq/evidence-based-management/
Also see Denise Rousseau and Rob Briner, 2014
http://www.cebma.org/wp-content/uploads/Evidence-Based-Practice-The-Basic-
Principles.pdf
Analytics
Input	/	investment	
• Work	force	
• Management	0me	
• Cost	
• HR	func0on	
Ac/vity	
• Resourcing	
• Development	
• Organisa0on	
• ER	
Outcome	
• Human		
• Organisa0on	
• and	Social	
		Capital	
Bus	Impact	
• Opera0ons	
• Customers	
• Financial	
• Mission	
Descriptive
Analytics
Predictive
Analytics
Descriptive Analytics
Staff	Percep0ons	
(Survey	Results)	
Family	and	Friends	
Programme	(Evalua0ons)
Predictive Analytics
Family	and	Friends	
Programme	
(Evalua0ons)	
Staff	Percep0ons	
(Survey	Results)
•  No data about the future
•  Danger extrapolating from the past (complexity)
•  May not be any data from the past either
Issues
Predictive analytics may need to be:
•  Continual case (start to measure now to do analytics
later)
•  Comparative case (use benchmarking and research
to show benefits other organisations have achieved)
Potential Solutions
For More Information
info@joningham.com
www.joningham.com / www.joningham.com/advice
strategic-hcm.blogspot.com
linkedin.com/in/joningham
twitter.com/joningham
07904 185134
Or
See: http://www.symposium.co.uk/event/people-metrics-and-analytics-wpm12/

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