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People Analytics is the New HR

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People Analytics is the New HR
Wharton People Analytics Conference │ April 2015

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What we tell our friends about people analytics…
©2015 LinkedIn Corporation. All Rights Reserved.

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…what our business partners think of people analytics…
©2015 LinkedIn Corporation. All Rights Reserved.

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People Analytics is the New HR

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The leaders of LinkedIn’s People Analytics team, Lorenzo Canlas and Will Gaker, walk through what people analytics is, how it’s growing & evolving, and how you can build your own people analytics function today. Check out their keynote presentation from the Wharton People Analytics Conference in April 2015.

Learn more about people analytics and data-driven recruiting: http://linkd.in/1KJMC8D

The leaders of LinkedIn’s People Analytics team, Lorenzo Canlas and Will Gaker, walk through what people analytics is, how it’s growing & evolving, and how you can build your own people analytics function today. Check out their keynote presentation from the Wharton People Analytics Conference in April 2015.

Learn more about people analytics and data-driven recruiting: http://linkd.in/1KJMC8D

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People Analytics is the New HR

  1. 1. People Analytics is the New HR Wharton People Analytics Conference │ April 2015
  2. 2. What we tell our friends about people analytics… ©2015 LinkedIn Corporation. All Rights Reserved.
  3. 3. …what our business partners think of people analytics… ©2015 LinkedIn Corporation. All Rights Reserved.
  4. 4. …what we actually do in people analytics ©2015 LinkedIn Corporation. All Rights Reserved.
  5. 5. People analytics: A tiny but growing field in HR ©2015 LinkedIn Corporation. All Rights Reserved.
  6. 6. People analytics is a small field within HR ©2015 LinkedIn Corporation. All Rights Reserved. Number of member profiles in 2015 (not to scale) Source: LinkedIn, estimate based on member reported job titles and skills, (Apr 2015). 4.5M HR professionals 9,500 People analytics professionals
  7. 7. Source: LinkedIn self-reported member data based on job title, start date, and company …but it’s growing quickly ©2015 LinkedIn Corporation. All Rights Reserved. 2,000 2,400 3,000 3,400 3,500 3,900 4,300 4,700 5,300 8,100 9,500 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Q1 Number of People Analytics Professionals Growth Rate Number of people analytics members on LinkedIn ~5X growth over 10 years
  8. 8. People analytics professionals have diverse skill profiles ©2015 LinkedIn Corporation. All Rights Reserved. Percent of profiles by segment Source: LinkedIn, estimate based on member reported job titles and skills 8% 17% 10% 13%24% 28% Data guru Staffing expert Talent manager Reporting analyst Workforce consultants HR process manager
  9. 9. 4,500Companies have employees focused on people analytics 43% of the Fortune 1000 55% of all people analytics functions have been started within the last 5 years ©2015 LinkedIn Corporation. All Rights Reserved. Companies are catching on
  10. 10. ©2015 LinkedIn Corporation. All Rights Reserved. People analytics: What it is and how it’s evolving
  11. 11. The 4-step evolution of people analytics functions We create business value through behavior change, not predictive analytics ©2015 LinkedIn Corporation. All Rights Reserved. Impact People Analytics Maturity Level 1 Data monkey Level 2 “Why?” asker Level 3 Proactive business partner Level 4 Change leader “I need this data tomorrow for the company All Hands” “How do we shape our talent strategy to meet our business goals?” “Help me understand what problem you are trying to solve?” “How do we reduce bias in our people decisions?”
  12. 12. People analytics professionals tackle big business questions Sample business & HR problems across the employee lifecycle ©2015 LinkedIn Corporation. All Rights Reserved. Workforce Planning What is our talent strategy to grow the business in key areas? How do we forecast talent demand & supply of critical talent? Talent acquisition How do we quickly identify and prioritize critical talent pools? Learning & Development How do we define, assess, and develop great leaders at LinkedIn? How do we measure the impact of learning? Talent Management What are the drivers of attrition? How do we reduce regrettable attrition and retain top talent?
  13. 13. Example: Implementing Data Driven Recruiting at LinkedIn Problem: How do we efficiently identify and prioritize critical talent pools? ©2015 LinkedIn Corporation. All Rights Reserved. We sized & prioritized the market of Systems & Infrastructure engineers Affinity Which prospects are most likely engage? SkillMatch Whohasexpertiseinskillsweneed? 1:Many “Nurture” High HighLow 1:1 “Blue Carpet” 1:Many Talent Brand 1:Many “Telesales” Pilot results  Most successful quarter in Systems & Infrastructure Engineering recruiting  Influenced LinkedIn Recruiter product roadmap
  14. 14. Data driven recruiting led to sky high InMail response rates We used engagement & connectedness to target candidates w/ high affinity No engagagement / connection Engaged w/ Competitor Connected w/ LI Engaged w/ LI Engaged w/ LI & w/ Competitor Engaged w/ LI & Connected w/LI ©2015 LinkedIn Corporation. All Rights Reserved. 2.8x higher response rates vs. no connection InMail response rates Source: North America; n=100k
  15. 15. So you think you want to do people analytics? ©2015 LinkedIn Corporation. All Rights Reserved. Professionals Get to know people who work in people analytics! Sharpen your analytics skills. Companies Don’t wait for the data infrastructure to be finished. Pursue quick wins that build credibility and provide immediate business value.
  16. 16. Reporting Analytics Dashboards Ad Hoc Reporting Data Mining & Cleaning Technical Project Manager Consulting Process Improvement Performance Mgmt. Organization Design Strategic Planning Analytics Statistical Modeling A/B Testing Survey Design Research ©2015 LinkedIn Corporation. All Rights Reserved. How to build your people analytics function Successful people analytics teams start with 3 critical skill areas
  17. 17. Questions? ©2015 LinkedIn Corporation. All Rights Reserved. Lorenzo Canlas Head of Talent Analytics LinkedIn Will Gaker Senior Manager, Talent Analytics LinkedIn
  18. 18. Get started today – Learn how to apply people analytics to recruiting Learn more

Editor's Notes

  • Hello everyone! We are really excited to introduce the today’s webcast titled, “Become a Strategic Advisor with Data Driven Recruiting”.

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