Feasibility studies usually focus on technical and financial feasibility, with a marketing Survey if the promoters feel it is justified. Other aspects of a feasibility study include environmental concerns. However, there is a need to look at feasibility in terms of stakeholders'interactions as well, as one of the major causes of project failure is the lack of understanding and commitment among them. Identifying points of vulnerability in all four P's of a project -- Power, People, Processes and Plan of course-- ahead of time through a feasibility study is one way of reinforcing the chances of success of a project. Olivier Mesly, MBA, DBA Professor - marketing and project feasibility

1. 1
Identifying Points of Vulnerability in
a Feasibility Study
By Olivier Mesly
October 7th, 2015, 11h15
PMI Montréal Symposium
Olivier Mesly is professor at Université Sainte-Anne in Nova Scotia and
associate professor at UQO
Note: Toutes les photos de la présentation entière sont la propriété exclusive d’Olivier Mesly et ne peuvent en aucun
cas être utilisées sans son autorisation écrite.

2. TODAY’S PRESENTATION
Speaker
Introduction
Points of Vulnerability
The 4 P’s of project management
Conclusion and questions
2

3. SPEAKER
Author
Professor and consultant
3

4. Introduction
4
Note: Toutes les photos de la présentation entière sont la propriété exclusive d’Olivier Mesly et ne peuvent en aucun
cas être utilisées sans son autorisation écrite.

5. 5
WHY POV’S?

6. SEA CREST FISHERIES
6

7. 7
“ We’ve had to expand our plant every
year for the last five years, It’s a good
problem to have. Business is good.”
Brian Saulnier, president of SCF
WITH GROWTH…VULNERABILITIES

8. Sea Crest Fisheries Ltd.
Herring
Mink food
8

9. 9
A NEW PROJECT
HERRING MINK FOOD
SEA PRODUCTS LAND PRODUCT
EXPORTS LOCAL SUPPLIERS

10. 10
POV’S

11. inputs outputTransformation
11
fish, poultry, pork and grain
FOOD (MINK)

12. inputs outputTransformation
12
contamination
POV’S

13. RISKS
SOCIO-CULTURAL
(EXTERNAL)
Environnemental
Technological
MarketingOrganizational
Politico-
legal
Financial

14. 14
RISKS AND VULNERABILITIES
RISKS
POV’S |
U (DP)
RISKS = K / POV’s

15. 15
RISKS AND VULNERABILITIES
RISKS
POV’S |
U (DP)
A
B

16. 16
RISKS AND VULNERABILITIES
RISKS
POV’S |
U (DP)

17. 17
RISKS AND VULNERABILITIES
RISKS
POV’S |
U (DP)

18. 18
RISKS AND VULNERABILITIES
RISKS
POV’S |
U (DP)

19. 19
CALENDAR
COSTS
NORMS
V
P
M
D
R

20. 20
4 P’S

21. inputs
Plan
Power
(…)
Processes
People
Mechanical
Human

22. PMBOK FRAME
22
CRITERIA P
A CHANGE PROCESS PROCESSES
A SCOPE PLAN
METICULOUS PLANNING
GROUP OF MANAGERS
POWERMEASURES OF SUCCESS
CONTROL SYSTEM

23. PMBOK FRAME
23
CRITERIA P
A CHANGE PROCESS PROCESSES
A SCOPE PLAN
METICULOUS PLANNING
GROUP OF MANAGERS
POWERMEASURES OF SUCCESS
CONTROL SYSTEM

24. 24
PROBLEMS IDENTIFIED BY MANAGERS % 4 P
LACK OF COMMITMENT 59
PERSONS AND
POWER
COMMUNICATION MISHAPS 54
CONFLICTS 35
INSUFFICIENT RESOURCES 69 PROCESSES
AMBIGUOUS GOALS 67
PLAN
NON REALISTIC DEADLINES 63
POOR PLANNING 56
INAPPROPRIATE CHANGES 42
Source:MeredithetMantelé(2009)

25. 4 P’s extrantsTransformation
Ceilings (costs)
Floors (Norms of Q)
25
CLOSED DYNAMIC SYSTEM
Walls (calendar)

26. 4 P’s extrantsTransformation
Ceilings (costs)
Floors (Norms of Q)
26
Walls (calendar)
POV’S

27. FPnc extrantsTransformation
Ceilings (costs)
Floors (Norms of Q)
27
Walls (calendar)
POV’S

28. 28
INNOVATIVE
UNIQUE
STAKEHOLDERS
TECHNICAL CHALLENGES
CALENDAR
OPPORTUNITY FOR PROFIT
POV’S

29. 29
PROJET
BOK
o PRODUCT
o SERVICE
o PROCESSES
o RESEARCH
IMPACTS (+ OR -)
TANGIBLES
POV’S

30. 30
Plan and
Processes
Impacts
Products
BOK
Transformation
People and
Power
Mechanical
aspect
Human aspect
POV

31. 31
A model

32. FEASIBLE ?
32
• FRAMES OF ANALYSIS
• 4 P’S
• QUESTIONNAIRE

33. FRAMES OF ANALYSIS
33
• DEFINITION
• CONTEXTUAL FRAME OF RISKS
• POTENTIALITY
• PARAMETRIC
• KSF AND KFF

34. PROJECT
PEOPLE
PLAN
PROCESSES
POWER
34
Control
Transparency
Fairness
Trust
Collaboration
Commitment

35. 35
Collaboration
Distance
Fairness
Commitment
Control/
Transparency
(I +)
(I ±)
(I +)
(I +)
(T)
(T)
Costs
NQ CalendarProject
(C+)
Trust
(t)

36. Questions
THANK YOU !
Olivier Mesly
36